Baby Food and Drink Market Size, Share, Growth, And Industry Analysis, By Type (Infant Formula, Baby Cereals, Baby Snacks, Bottled & Canned Baby Food, and Others), By Application (0-6 Months, 6-12 Months, and Above 12 Months), Regional Forecast To 2031

Updated On: 15 April 2024

Baby Food and Drink Market Report Overview

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The global baby food and drink market size is estimated to be USD 74.33 billion in 2022 the market is expected to reach USD 139.65 billion in 2031, exhibiting a CAGR of 7.4% during the forecast period. The sudden rise in CAGR was brought on by the market's expansion and the demand levelling down after the pandemic is over.

Baby food and beverages are products that are made with babies and young children in mind. It frequently contains more nutrients than conventional food, and it can assist in giving infants the vitality and nutrition they require for healthy growth and development. Infant Food can take the form of a purée or a liquid. Baby food is crucial since it aids in the development of strong bones, muscles, and teeth in infants. Additionally, it aids in the immunological and cerebral development of the child.

As parents all over the world become more conscious of the nutritional needs of their infants' diet, they are quickly gravitating toward more items that support their kids' growth during the early stages of development. Parents who are time-constrained and concerned about their children's overall growth and adequate nutrition are more demanding and also need prompt and accurate information on baby food products. The increased employment of women and the fast-paced lifestyle in these areas have increased the popularity of packaged baby food. Additionally, fierce competition and mounting difficulties are driving parents to seek out high-nutrition foods for their infants in order to assist their early development. One of the main factors influencing the adoption of packaged infant food in underdeveloped countries is status symbolism.

COVID-19 Impact: Decline in Economy Due to the Lockdown to Hamper Market Growth

No country escaped the abrupt global epidemic caused by the coronavirus disease (COVID-19), which spread quickly around the world. As COVID-19 got underway, all of the countries quickly established lockdown and social distance standards in their communities. The pandemic's indiscriminate spread not only had an adverse effect on people's health and quality of life, but also on the world economy, supply chains, and many nations. As major cities shut down for several months, the unexpected disruption has tightened its grip on the global food supply chain and the service sector in the food and beverage manufacturing industries. Food, which provides energy for movement, growth, and all bodily processes, is essential for human existence and still significant COVID-19 dangers remained widely exposed in the food supply chain.

Latest Trends

"Rising Demand for Convenience food to Fuel Market Growth "

Due to their simplicity of use and time-saving advantages, convenience foods like ready-to-eat meals, frozen dinners, etc. are becoming more and more well-liked among parents. This is assisting in the expansion of the world market for baby food. Baby meals, which were typically available in supermarkets, are in demand thanks to the rise in health and wellness shops. To meet consumer demand, producers are also introducing new items.

Baby Food and Drink Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into infant formula, baby cereals, baby snacks, bottled & canned baby food, and others.

In terms of product, infant formula is the largest segment.

• By Application Analysis

Based on application, the market can be divided into 0-6 months, 6-12 months and above 12 months.

In terms of application, 0-6 months is the largest segment.

Driving Factors

"Increase in the Number of Working Women to Augment Market Growth"

The market for baby food and drink is being driven by an increase in the number of working women and a swift shift toward convenience foods. With most individuals having less time for housework, particularly cooking and food preparation, modern homes are becoming increasingly disorganized. The demand for packaged or ready-to-eat goods has increased as a result. Furthermore, working women, especially new mothers, prefer ready-to-eat meal options. These working women choose packaged meals for their children because it saves them time and enables them to maintain a work-life balance while also taking care of household responsibilities.

"Health Benefits of the Baby Food to Provide Impetus to the Market"

The market is also impacted by the widespread usage of baby food, which among other things aids in brain, muscle, and nervous system development, and the rising consumer knowledge of the product's many benefits. Additionally, growing urbanization, an increase in organized retail marketing, and incidences of malnutrition are advantageous for the baby food and drink industry. Parents are searching for nutrient-dense baby food options as they become more conscious of the value of a balanced diet for their kids. The demand for natural, organic, and preservative-free infant food products is increasing as a result.

Restraining Factors

"Preservation of Food to Impede Market Expansion"

The main requirement for infant foods is that they be fresh. This makes preserving infant food a very difficult task. Fresh seasonal vegetables, herbs, spices, etc. can spoil quickly, losing all of their nutritious value and even being toxic to the developing infant. This is anticipated to constraint baby food and drink market growth.

Baby Food and Drink Market Regional Insights

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"North America to Dominate the Market Due to Potential Manufacturers "

The market for baby food and beverages was controlled by North America and the region owns largest portion of baby food and drink market share. Over the predicted term, the region is anticipated to hold onto its position. The existence of well-established producers and factors like the rising birth rate and consumer awareness of infant nutrition are expected to fuel regional market expansion.

In terms of revenue, the European market also contributed significantly due to the smooth transition of numerous key businesses operating there from their domestic commercial operations, including Gerber Products Inc.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Mead Johnson (U.S.)
• Nestle (Switzerland)
• Danone (France)
• Abbott (U.S.)
• FrieslandCampina (Netherlands)
• Heinz (U.S.)
• Bellamy (Australia)
• Topfer (Mumbai)

Report Coverage

This research profiles a report on baby food and drink with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.