Car Rental Insurance Market Size, Share, Growth, And Industry Analysis by Type (Liability, Collision Damage Waiver, Personal Accident) by Application (Personal, Enterprise) Regional Forecast From 2025 To 2033

Last Updated: 28 July 2025
SKU ID: 21612724

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CAR RENTAL INSURANCE MARKET OVERVIEW

The global Car Rental Insurance Market was valued at USD 52.45 billion in 2024 and is projected to reach USD 62.95 billion in 2025, steadily progressing to USD 270.83 billion by 2033, with a CAGR of 20.01% from 2025 to 2033.

Car rental is the temporary rental of a vehicle for a length of time ranging from a few hours to a few weeks. It is a popular choice for individuals who require a car for a short length of time, such as on a work trip or during a vacation. There are several automobile rental businesses to select from, and fees vary based on the company, period of rental, and kind of vehicle. Purchasing rental vehicle insurance is the safest method to protect yourself and your rented automobile from any incidents. This form of coverage may protect you and your vehicle from damage or theft, as well as assist cover expenditures if your vehicle has to be repaired. Many rental vehicle companies include rental car insurance as a basic feature, so make sure to inquire about it when making your reservation.

The car rental insurance market is very competitive, with several firms offering a diverse variety of products. To fulfil the demands of its clients, insurers are continually inventing and releasing new products. The car rental insurance market size is quickly expanding, driven by a rising number of people who choose to rent cars rather than buy them. This is especially true in cities, where public transportation is frequently unreliable and clogged. As the market expands, so will the demand for insurance. Insurance is essential for automobile rental firms in order to protect themselves from the hazards connected with renting out cars.

The car rental insurance market is very competitive and fragmented. Avis, Hertz, and Budget are the leading participants in this industry. However, there are other regional and local competitors competing for car rental insurance market share. Because of the complexities of the car rental Insurance business, the big companies are continually seeking for methods to get an advantage over their competitors. One way they achieve this is by providing insurance solutions that are suited to their clients' needs. Discounts and special deals are another way that the leading competitors in the Car Rental Insurance industry compete.

COVID-19 IMPACT

Drop in Demand and Price is Expected to have a Negative Influence on the Market

The Covid-19 pandemic has had a huge influence on the vehicle rental insurance industry. As people have begun to avoid travelling, the need for automobile rental insurance has declined dramatically. Car rental firms' revenues have suffered as a result. Furthermore, the pandemic has reduced the number of persons renting automobiles. This has pushed automobile rental firms to lower their pricing in order to attract clients. The decline in demand and pricing is projected to have a detrimental impact on automobile rental firms' profits. Covid-19 has reduced demand for automobile rental insurance throughout the world. This is related to a drop in travel and tourism as a result of the outbreak. The drop in demand has resulted in lower premium pricing for automobile rental insurance. 

LATEST TRENDS

Development Of New Easy Technologies For Obtaining Quotes And Purchasing Insurance Coverage Online

In the car rental insurance market, there is now a tendency toward providing complete coverage. As a result, more firms are offering insurance that covers not only the cost of repairs, but also the cost of rental vehicle fees and other related charges. This is in reaction to customer demand, as people become more aware of the possible hazards connected with automobile rentals. The most recent developments in the automobile rental insurance sector are aimed at making the process of getting and utilizing insurance easily for clients. This involves the creation of new technologies that make it simpler to obtain quotations and buy insurance coverage online. Insurers are also attempting to improve the consumer experience by giving more customised service and more flexible coverage alternatives.  Another development is that more businesses are providing car rental insurance. This is due to the benefits of providing this type of insurance to their customers.

Global-Car-Rental-Insurance-Market-By-Type,-2033

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CAR RENTAL INSURANCE MARKET SEGMENTATION

By Type

Depending on car rental insurance given are types: Liability, Collision Damage Waiver, Personal Accident. The Liability type will capture the maximum market share through 2033.

By Application

The market is divided in Personal, Enterprise based on application. The global car rental insurance market  players in cover segment like Personal will dominate the market share during 2024-2033.

DRIVING FACTORS

High Cost Of Car Repairs And Replacements Is Driving The Market Growth

The average cost of automobile repairs and replacements is propelling the expansion of the car rental insurance market growth. The average cost of automobile repairs and replacements in the United States is around $2,000. For many people, this is a big price, especially if they do not have insurance. One of the primary reasons individuals get car rental insurance is the high expense of car repairs and replacements. Automobile rental insurance protects renters from the high expense of car repairs and replacements. Car rental firms often provide it as an extra add-on to the standard rental pricing. Many individuals prefer to get automobile rental insurance because it might save them a lot of money if they get into an accident. The car rental insurance market growth is expected to boost in the coming years as the cost of car repairs and replacements continue to rise. This will provide renters with peace of mind and protection from financial loss.

Accidents Involving Rental Automobiles Have Become More Frequent Thus Fueling Market Growth

Most organisations that hire automobile to tourists and businesspeople have their own insurance coverage in place to cover any damage to the vehicle. The cost of accident-related losses has since increased, though, and in many situations, the firms' liability coverage is insufficient to meet the costs. As a requirement of renting an automobile, rental firms are increasingly demanding their clients to pay insurance. The rise in accidents involving rental automobiles might be attributed to a variety of factors. One is that there are now more people than ever renting automobiles. For instance, a rise in automobile rentals has been brought on by the expansion of the holiday rental sector. As many businesses have reduced their business travel expenditures, business travelers are now more inclined to hire automobiles. The National Highway Traffic Safety Administration reported that accidents involving rental cars had increased by 3% over the past 12 months. As more individuals now choose to get insurance when they hire a car, this development has strengthened the car rental insurance market growth.

RESTRAINING FACTORS

The Market For Rental Automobile Insurance Is Being Impacted By The High Cost Of Insurance

The car rental insurance market growth is being negatively impacted by the high cost of insurance. This is due to the fact that many consumers now decide to completely skip rental vehicle insurance and depend only on their own auto insurance coverage. Rent-a-car providers are consequently witnessing a fall in the demand for their insurance services. Some rental vehicle firms are reducing their rates or raising the coverage limits of their insurance to remain competitive. Whether these adjustments will be sufficient to mitigate the effects of the high cost of rental vehicle insurance is still up in the air. The market for rental vehicle insurance is being impacted by how expensive it is since it is more expensive for consumers to afford. Because of this, there is less of a need for rental car insurance, which in turn causes less of it to be offered. As a result, the cost of rental car insurance is rising, which is impacting the car rental insurance market growth.

CAR RENTAL INSURANCE MARKET REGIONAL INSIGHTS

Due To A Rise In Demand For Car Rental Services, North America Will Dominate The Global Market.

Due to a growth in both leisure and business visitors, the car rental insurance market share is expanding in North America. The market for car rental insurance market is expanding along with the tourist sector. Other factors contributing to the growth of the automobile rental insurance industry include the increase in people's disposable income and the expansion of the middle class. There are several companies in a very competitive market for automobile rental insurance in North America. Enterprise Holdings, Hertz Global Holdings, Avis Budget Group, and The Travelers Companies are the main market participants. In North America, there are several regional and local participants in the extremely fragmented market for automobile rental insurance. To obtain a competitive edge in the industry, the major competitors are concentrating on extending their geographic and product reach.

The European market for automobile rental insurance is both competitive and dispersed. Less than of the market's overall car rental insurance market share is held by the top five competitors. From 2021 to 2031, the car rental insurance market share is anticipated to expand. The market for automobile rental insurance is propelled by the rising demand for car rentals, the expansion of car rental businesses, and the requirement for insurance. The market for automobile rental insurance is also fueled by an increase in accidents and an increase in repair costs. The high cost of insurance and the general ignorance of the advantages of insurance serve as barriers to the growth of the market for automobile rental insurance. There are several solutions accessible to consumers in the highly competitive industry of car rental insurance in Europe. When selecting a car rental insurance plan, there are a lot of things to take into account, including the kind of vehicle being hired, how long the rental will last, and the nation or area where the rental will take place.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Top Car Rental Insurance Companies

  • Sixt (Germany)
  • USAA Insurance Group (U.S)
  • Nationwide Mutual Group (U.S)
  • Allstate Corporation (U.S)
  • Hertz (U.S)
  • Farmers lnsurance Group of Companies (U.S)
  • Travelers Companies Inc. (U.S)
  • American Family Insurance Group (U.S)
  • TravelAge West (U.S)
  • State Farm Mutual Automobile Insurance (U.S)
  • Liberty Mutual (U.S)
  • Progressive Corporation (U.S)
  • Berkshire Hathaway Inc. (U.S)
  • Sky Scanner (U.K)
  • Enterprise Holdings (U.S)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.

Car Rental Insurance Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 52.45 Billion in 2024

Market Size Value By

US$ 270.83 Billion by 2033

Growth Rate

CAGR of 20.01% from 2025 to 2033

Forecast Period

2025-2033

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • Liability
  • Collision Damage Waiver
  • Personal Accident

By Application

  • Personal
  • Enterprise

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