Content Marketing Market Size, Share, Growth, and Industry Analysis, By Type(Blogging, Social Media, Videos, Online Articles, Research Reports and Others), By Application(Lead Generation, Thought Leadership, Brand Awareness, Customer Acquisition and Others), Regional Forecast By 2031

Updated On: 22 April 2024

Content Marketing Market Report Overview

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The global content marketing market size was USD 407300 million in 2022, as per our research, the market is projected to touch USD 1,308,505.37 million in 2031, exhibiting a CAGR of 13.7% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher than anticipated demand across all regions compared to pre-pandemic levels.  The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

A targeted audience is the emphasis of content marketing, a type of advertising that focuses on creating, producing, and disseminating material online. Businesses typically use it to accomplish the following goals: draw in customers and generate leads, expand their clientele, enhance online sales, build their brand's reputation, and engage an online community of people. By producing and disseminating useful, cost-free information, the marketing of content attracts customers. It helps businesses build long-term brand loyalty, gives customers useful information, and increases their willingness to buy from the company again in the future. Finding out what the customer wants is the first step in the marketing of content. After that, the information can be distributed in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to manuals, question-and-answer sections, pictures, blogs, and so forth.

The continuous delivery of massive amounts of content is required for the marketing, ideally within the parameters of a content marketing plan. Vendors will have a lot of potential for growth as a result of the increase in social media users, rising brand awareness, and rising customer loyalty.

COVID-19 Impact: Pandemic Caused Lockdown led in Upsurge of the Market Demand

The use of smartphone-based video and music streaming services increased significantly in the Asia Pacific area following the COVID-19 epidemic. Demand for OTT platforms was boosted by the enforcement of lockdowns in 2020 as a result of COVID-19 and the shutdown of outdoor entertainment services that followed. People were unable to leave their designated locations and were therefore forced to spend more time at home, which led to a rise in the use of social media sites. Therefore, a change in the way that people use digital platforms for entertainment is expected to lead to growth in the worldwide content marketing market throughout the course of the forecast period.

LATEST TRENDS

"Utilization of Live Videos is a Key Trend in the Market Growth. "

Live videos are now effective marketing strategies for the advertising of content. Businesses can utilise live videos to interact with customers by responding to their questions, demonstrating their products, conducting expert interviews, and more. They can promote partners, fans, staff, and innovative technology while giving customers crucial information. For instance, the Ultimate Fighting Championship streams press conferences and live Q&A sessions using live videos. Consequently, it is anticipated that using live videos for marketing will help the global content marketing market throughout the forecast period.

Content Marketing Market Segmentation

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• By Type

Based on type, the market is classified into blogging, social media, videos, online articles, research reports and other.

• By Application

Based on application, the market is classified into lead generation, thought leadership, brand awareness, customer acquisition and others.

DRIVING FACTORS

"Rising Number of Social Media Users is Driving the Market Growth"

More than a billion individuals utilise social media globally, and it is quickly becoming a necessary component of the internet. Additionally, individuals' use of social media has been influenced by the rise in mobile device and smartphone usage. Consumers are increasingly using social media, which is pushing businesses to embrace this channel to connect with their target market. Businesses are building a presence on various platforms, like Facebook, and use them for things like marketing. Businesses are utilising social media platforms for content marketing as user numbers climb, which enables them to more efficiently manage their sizable target audiences.

"The Growing Technological Innovations will Strengthen the Market Structure  "

The adoption of content marketing software by suppliers and the expansion of omni channel messaging are the key drivers of the worldwide marketing business of content. Furthermore, it is projected that new marketing technologies, which are constantly evolving, will open up enormous chances for brand-new players in the worldwide industry. Additionally, it is anticipated that the market growth in the upcoming years would be fueled by interest in using the marketing systems for content as a promotional platform.

RESTRAINING FACTORS

"Outdoor Advertisement Benefits Over the Marketing to Hamper the Market Demand"

Increased advantages of outdoor advertising over marketing of content are posing a threat to the industry's expansion. Outdoor advertisements are widely distributed and can efficiently and cheaply target potential clients. Campaigns may be quickly planned, and the desired audience can be easily targeted. Due to their constant exposure, outdoor advertisements have a higher possibility of being seen. Their usage is rising as a result of the fact that they enable a quicker return on investment (ROI) than marketing adverts for content. Therefore, during the forecast period, the advantages of outdoor advertising will have a negative impact on the demand.The market's expansion is also being hampered by a lack of marketer understanding of the content marketing initiatives to look into the data. Additionally, selecting the precise material for advertising is a difficult effort. These factors are predicted to impede the content marketing market growth.

Content Marketing Market Regional Insights

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"North American Region Gauge for the Huge Revenue Share in the Market"

The North America content marketing market share is expected to be the largest in the forecast timeframe. This could be attributed to the region's large concentration of IT firms. Due to the rising need from industries like the automobile, financial services, consumer electronics, and health, it is anticipated that there would be an increase in the demand in the region. Manufacturers and dealers can reach a wider audience by using content marketing. Additionally, the growing senior population in nations is likely to raise spending on the health sector. Since many people in the area access social media through mobile devices, social media also offers tremendous development potential for the marketing of content.These factors will drive the growth of the content marketing market share in the region during the forecast period.

KEY INDUSTRY PLAYERS

"Notable Players contributing towards the market"

The market's expansion was significantly impacted by the techniques employed by market participants in recent years, such as extensions. The report covers details and information about the firms and their interactions with the market.

List of Market Players Profiled

• HubSpot (U.S.A)
• Contently (U.S.A)
• Influence & Co (U.S.A)
• NewsCred (U.S.A)
• Marketo (U.S.A)
• Scripted (U.S.A)
• Skyword (U.S.A)
• TapInfluence (U.S.A)
• Brafton (U.S.A)
• Eucalypt (Australia).

REPORT COVERAGE

The report is an analysis of all market aspects for the forecast period. It also shows the evaluation of opportunities, trends, market share, product innovations, technology innovations, driving factors, restraints and others that contribute towards the market growth. This report covers a comprehensive backdrop analysis, an assessment of the parent market, intensive study in the market dynamics. Past historical, current, and projected size of the market from the point of both value and volume. Researching  of recent industry developments,  deep study on market shares and strategies of major players and the emerging niche segments and regional market areas are covered in the report.