Oral Hygiene Market Size, Share, Growth, And Industry Analysis, By Type (Primary Oral, Hygiene Products, Secondary Oral Care Products, Oral Hygiene), By Application (Offline, Online), Regional Forecast By 2031

Updated On: 08 April 2024

Oral Hygiene Market Report Overview

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The global oral hygiene market size is expected to be USD 36.42 billion in 2022, as per our research, the market is expected to reach USD 45.114 billion by 2031, exhibiting a CAGR of 2.4% during the forecast period. 

The global COVID-19 pandemic has been unprecedented and staggering, with oral hygiene experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

The practice of maintaining a healthy, disease-free mouth is known as oral hygiene. It entails regular dental checkups, including cleanings, exams, and X-rays, as well as tooth brushing and flossing. Prevention is the goal of oral health. This means that by taking adequate care of the teeth and gums, individuals can prevent oral health problems like cavities, dental problems, bad breath (halitosis), and certain other problems, before they begin.

Whole-body health is connected to oral health as well. For instance, if one has an infection in the mouth, the bacteria could travel to other parts of the body through the bloodstream and cause stroke and heart disease. Long-term overall health depends on maintaining healthy teeth and gums.

COVID-19 Impact: Interruption in Supply Chains to Deplete Market Share

The eruption of COVID-19 has done act as a substantial restraint on some market in 2020, as businesses have been disrupted due to global government lockdowns. COVID-19 is a contagious disease that causes flu-like symptoms such as fever, coughing, and difficulty breathing. National governments' efforts to limit transfer have led to a decrease in business growth and confined trade in goods and services, with nations entering a 'lock down' state. Businesses suffered as a result of the outbreak in 2020 and 2021. Many health clinics were been affected from this because the main focus was on the respiratory issues. This same market is expected to rebound from the shock over the forecast period.

Latest Trends

"Enhancement in Initiatives to Intensify Market Magnification "

The efforts of dentists and major market players are responsible for the increase in recognition of oral care. These stakeholders run a number of trainings and programs to promote oral health and showcase recently released, technologically advanced products. This aids participants in promoting their line of goods and supporting their CSR (corporate social responsibility) initiatives. In order to improve oral health or hygiene procedures and guarantee better oral health outcomes, Oral-B (Procter & Gamble) recently announced a USD $1 million initiative to make a donation of oral care products and dental care to high-risk individuals. These initiatives are anticipated to fuel the oral hygiene market growth expansion as a whole.

Oral Hygiene Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into primary oral hygiene products, secondary oral care products, oral hygiene

Primary oral hygiene products are the leading part of the type segment

• By Application Analysis

According to application, the market can be segmented into offline, online

Offline are the leading part of the application segment

Driving Factors

"Elevating Solo Dental Practices to Boost Market Share "

The proportion of dentists worldwide has significantly increased in recent years. Due to a rise in dental professionals, rising spending on dental health, and widespread knowledge and understanding of oral health, the US is a well-established market for oral health products.

Additionally, due to economic factors, solo dental practices are increasingly being consolidated into DSOs (dental support organizations) in developed nations like the US. In order to draw and keep patients, some DSOs also provide subscription-based monetization strategies with a set number of sessions or appointments. These initiatives are anticipated to accelerate the uptake of dental hygiene solutions and fuel the overall oral hygiene market share.

"Increased Rate of Diabetes to Expand Market Forwarding"

Type 2 diabetes mellitus is a severe blood sugar condition that increases the risk of premature death and disability. It emerges when the level of blood sugar continues to remain too high, either as a result of inadequate insulin production or improper insulin utilization by the body. 

According to studies, those who have gum disease have a 50% higher risk of developing Type 2 diabetes mellitus than those who have healthy gums.   Inflammation brought on by gum disease makes it more difficult for the body to utilize insulin effectively. Insulin resistance is the name given to this condition. Therefore, to prevent the above-mentioned situation dentists are advising their patients to invest in a proper oral health routine.

Restraining Factors

"Negative Impact of Teeth Whitening Agents to Deplete Market Advancement "

When used repeatedly, whitening agents like teeth-whitening pens can permanently damage tooth enamel. Because the defensive enamel layer is repeatedly eroded, this may lead to teeth sensitization. Additionally, the teeth-whitening agent will probably come into contact with the gum line while being used, which may result in localized discomfort and irritation. Whitening agents can indeed result in an uneven whitening of the teeth, particularly if some or all of the dentition's teeth are artificial. Additionally, using these products when the teeth have open cavities can result in product leaching to the tooth roots, further damaging the tooth. These negative effects might discourage consumers from using these products, which would slow the oral hygiene market expansion for cosmetic dental whitening products.

Oral Hygiene Market Regional Insights

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"Growing Dental Attractions to Foster Market Growth in Asia Pacific and North America "

Asia Pacific held the largest market share for oral health and hygiene in 2020. Additionally, the region is anticipated to expand at the fastest CAGR over the course of the forecast period. Growing dental attractions in major Asian markets, the increasing attention of main players on evolving Asian nations, rising healthcare spending, an increase in the number of dental clinics, and growing oral health awareness are all factors that influence the expansion of this region.

North America accounts for the second region to be placed for the oral hygiene market. Owing to the growing business and technological advancements there is a major development in dental clinics in the region.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

The analyst provides a comprehensive picture of the market through the study, synthesis, and summarization of data from various sources, as well as an examination of important variables such as financial gain, sales prices, competition, and promotions. It identifies the key industry influencers and presents various market facets. The information provided is thorough, reliable, and the result of extensive primary and secondary research. The market report provides a comprehensive competitive landscape as well as an in-depth vendor evaluation methodology and analysis based on both qualitative and quantitative studies to accurately forecast market growth.

The reports cover important advances with in market, as well as inorganic and organic growth strategies. Various companies are concentrating on organic business expansion such as product announcements, product approvals, and other things like patents and events. Acquisitions, partnerships, and collaborations were among the inorganic growth strategies observed in the market. The above activities have paved the way for market participants to expand their business and customer base. With the growing demands for filter products in the international market, market participants in the market are expected to benefit from substantial growth opportunities in the near future.

List of Market Players Profiled

• The Procter & Gamble Company (U.S.)
• Colgate-Palmolive Company (U.S.)
• GlaxoSmithKline (U.K.)
• Johnson & Johnson (U.S.)
• Church & Dwight (U.S.)
• Unilever (U.K.)
• High Ridge Brands (U.S.)
• Sanofi (France)
• GoSmile (U.S.)
• Henkel (Germany)
• Jordan (U.S.)
• Kao Corporation (Japan)

Report Coverage

The industry's growth was significantly influenced by the tactics employed by market participants in recent years, such as extensions. The report provides details and information on the companies and their interactions with the market. The data is gathered and published through appropriate research, technological advancements, expansions, and expanding machinery and equipment. Other criteria considered for this market are the firms that develop and provide new products, the areas in which they operate, mechanisation, innovative techniques, making the most money, and using their products to have a large social impact. This analysis examines the global and regional effects of the outbreak mostly on the market. The study describes the market share features, and market growth by type, industry, and customer sector.

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.