Outdoor Sports GPS Device Market Size, Share, Growth, And Industry Analysis, By Type (Handheld Device and Wearable Device), By Application (Golf, Running and Cycling), Regional Forecast From 2025 To 2034

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OUTDOOR SPORTS GPS DEVICE MARKET OVERVIEW

The global Outdoor Sports GPS Device market is anticipated to expand from USD 23.352 billion in 2025 to USD 26.771 billion in 2026, and further to USD 79.864 billion by 2034, growing at a CAGR of 14.64% during 2025–2034.

The global COVID-19 pandemic has been unprecedented and staggering, with the caffeine powder market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

A handheld device known as an outdoor sports GPS uses satellite signals to track your whereabouts and give you information about your surroundings. Hikers, mountain bikers, and birders frequently use these tools to guide them across unknown terrain. Additionally, they can be used to locate nearby areas of interest and to keep track of the progress of treks and rides. Other capabilities on certain gadgets include elevation profiles and weather forecasts.

Individuals can utilise portable handheld gadgets to record their outdoor sporting activities, including running, cycling, mountaineering, and others. They are GPS-enabled gadgets that assist in tracking the user's precise location over the course of the workout at various intervals. The computer is used to evaluate the collected data and derive various activity-related statistics, such as the number of calories burned and speed.

Key Findings

COVID-19 IMPACT 

Pandemic Hamper the Demand of the Renewable Storage Market

The COVID-19 pandemic is influencing society and the global economy. The effects of this pandemic are spreading daily and are also influencing the supply chain. It is causing increased customer worry, a decline in corporate confidence, uncertainty in the stock market, and enormous supply chain slowdown. Due to the closure of manufacturing facilities in the area, certain countries have experienced significant losses in trade and income. The COVID-19 epidemic had a significant impact on the production and manufacturing processes, which slowed the expansion of the outdoor sports GPS device market.

LATEST TRENDS

Increasing Demand for Iot and Cloud Technology to Fuel Market Growth

Many industries, including the automobile, healthcare, and more, employ GPS tracking devices for tracking. The need for monitoring has rapidly risen during the last few years. GPS trackers have electronics and internet connectivity built into them, making them intelligent objects and devices that can connect to the cloud, be controlled from a distance, and interact with one another. This is explained by rising demand for tracking systems, which in turn fuels market expansion.

• Integration of IoT and cloud-based GPS devices accounts for 55% of new devices launched in 2024, enabling real-time tracking and remote monitoring for outdoor sports (according to International Telecommunication Union 2024).

• Use of 3D digital mapping in GPS devices has enhanced route tracking accuracy by up to 28%, particularly in mountain biking and trekking applications (according to U.S. Geological Survey 2024).

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OUTDOOR SPORTS GPS DEVICE MARKET SEGMENTATION

By Type Analysis

According to type, the outdoor sports GPS device market can be segmented into Solar, Wind, Hybrids and Others.  

In terms of type, the Handheld Device and Wearable Device segment is anticipated to be the largest segment during the forecast period. 

By Application Analysis

Based on application, the outdoor sports GPS device market can be divided into Golf, Running and Cycling.

In terms of application, Golf is projected to hold the largest market share through 2032.

DRIVING FACTORS

Improved Sales of Commercial Vehicles to Aid Market Demand

The outdoor sports GPS device market is expanding as a result of the device's increased use in commercial vehicle tracking systems and durability. GPS monitoring devices can identify automobiles that use GPS to track their precise location as the retail industry grows. The need for monitoring to ensure safety and effective operation grows as a result. Consequently, GPS devices are installed in many business cars. As a result, the market for GPS tracking systems is stimulated by an increase in commercial vehicle sales. The need for GPS tracking systems in light commercial vehicles is also predicted to rise with the e-commerce sector's growing penetration.

Utilizing Digital Maps and Other Technical Developments to Expand Market Growth

Due to an increase in internet customers and internet usage on smartphones and portable devices, the digital map industry is rapidly expanding. The market for outdoor sports GPS devices is driven by the rising use of digital maps. Most autonomous vehicles feature navigation and route planning systems that use digital maps. The main growth factors for the market for outdoor sports GPS devices are the recent developments in digital maps, including 3D maps, and the simplicity with which a position may be understood and located.

• Increased sales of commercial and light vehicles led to installation of GPS tracking in over 8.5 million vehicles in North America alone in 2024 (according to U.S. Department of Transportation 2024).

• Adoption in sports and recreational activities has grown, with approximately 12 million handheld and wearable GPS devices used by cyclists, hikers, and golfers globally in 2024 (according to European Outdoor Group 2024).

RESTRAINING FACTORS

Poor User Experiences are Caused by Environmental Factors, Which Limit Market Growth

GPS tracking devices for outdoor activities are used to keep an eye on something. The GPS signal can be weakened by environmental factors such dense vegetation, towering structures, dense cloud cover, and rain. As a result, occasionally findings or tracking are delayed. The GPS tracking unit needs a direct line of sight between the receiver and the satellite in many devices or systems; otherwise, the signal may be weakened. To obtain a competitive edge, many suppliers and producers also sell GPS monitoring gadgets that are cheap and of low quality, which leads to a bad user experience. These constraints limit the outdoor sports GPS device market growth in some regions. 

• GPS signal degradation due to dense vegetation, tall buildings, and adverse weather affects nearly 25% of outdoor device effectiveness, leading to delayed tracking and inaccurate data (according to National Aeronautics and Space Administration – NASA 2024).

• Low-cost GPS devices make up around 20% of the global market, often providing substandard accuracy and battery life, leading to poor user experiences (according to Consumer Technology Association 2024).

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OUTDOOR SPORTS GPS DEVICE MARKET REGIONAL INSIGHTS

Growing Demand in North America Anticipated to Boost Market Expansion

North America dominated the outdoor sports GPS device market share in the nation. Over the course of the forecast, the region is anticipated to continue to dominate. This can be linked to an increase in the popularity of outdoor sports like cycling and trekking, which need navigational and tracking equipment for safety. A further factor driving up demand for location-based services in North America is the growing popularity of adventure racing. During an event, adventure racers may use a variety of equipment, such as bicycles, kayaks, skis, or snowboards, all of which require real-time monitoring and navigational services from a GPS device.

KEY INDUSTRY PLAYERS

Adoption Experiential Marketing Services by Key Players Influencing Market Expansion

The top key players in the market such Adidas, Apple, Garmin, inWatch, Bushnell, Global Sat, TomTom. Most of the top players hold the experiential marketing service market shares. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates the outdoor sports GPS device market.

• Adidas (Germany): Introduced over 500,000 wearable GPS devices in 2024 for sports tracking and real-time analytics.

• Apple (U.S.): Sold over 4.2 million Apple Watches with GPS modules in 2024, widely used in running, cycling, and hiking.

List of Top Outdoor Sports Gps Device Companies

• Adidas (Germany)
• Apple (U.S.)
• Garmin (U.S.)
• inWatch(China)
• Bushnell (U.S.)
• Global Sat (U.S.)
• TomTom (Netherland)
• Tomoon(China)
• Magellan (U.S.)
• Gerk (U.S.)
• Nike (U.S.)
• SONY (Japan)
• Polar (Finland)
• Golife (Indonesia)
• Bryton (China)
• Fitbit (U.S.)
• Samsung (South Korea)
• Motorola (U.S.)
• DeLorme (U.S.)
• SUUNTO (Finland)

REPORT COVERAGE

This report examines an understanding of the outdoor sports GPS device market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.