Pizzas Market Size, Share, Growth, And Industry Analysis by Type (9 inches, 12 inches, 14 inches & Other) by Application (Supermarket, Restaurant, Retail Store & Other) Regional Forecast By 2031

Updated On: 08 April 2024

Pizzas Market Report Overview

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The global pizzas market size was USD 197.2000 billion in 2021, as per our research, the market is expected to reach USD 551.04 billion by 2031, exhibiting a CAGR of 10.89 % during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with pizzas market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

A flat, circular bread foundation is covered with tomatoes, cheese, and additional ingredients including meat, veggies, and sauces to make pizza, an Italian savoury meal. It is one of the most consumed cuisines worldwide and has ingrained itself into several civilizations. Pizza dough is typically formed with flour, yeast, salt, and water. It is then kneaded and shaped into a circle. The dough is then allowed to rise before being cooked in a conventional or a wood-fired oven. Although some recipes ask for them to be put after the pizza has been cooked, the toppings are often placed on the pizza before it is baked. Usually, heated pizza is served in slices or as a full pie. Although it may be consumed on its own, it is frequently served with side dishes like French fries, salad, or garlic bread. Pizza is a common takeaway food that is available at plenty of eateries, pizzerias, and fast-food establishments.

The pizza market is one that is both competitive and growing. To attract new clients and keep old ones, businesses are always improving their goods and marketing plans. The availability of new ingredients and technology, together with consumer preferences that are always evolving, are what drive the pizzas market size. Specialty and gourmet pizzas have become increasingly popular as a result of consumers' current need for pizza alternatives that are healthier and tastier. Additionally, pizza businesses are spending money on equipment that is more productive in order to make more pizza for less money and labour. Additionally, pizza businesses are utilizing digital technologies to broaden their reach and improve convenience. Consumers are increasingly using online ordering and delivery services. Pizza businesses need to be flexible and inventive to be competitive as the pizza market size is continuously changing and expanding. The best chances of success in this competitive market go to businesses that can provide cutting-edge products, competent manufacturing techniques, and a strong marketing plan.

COVID-19 Impact: The Pandemic Has Negatively Impacted The Pizza Industry Causing  Decline In Sales And Clientele

The pizza market has been significantly impacted by the Covid-19 outbreak. Pizza sales have decreased as a result of the market being severely impacted by the closure of eateries and delivery services. The majority of pizzerias were forced to close, making it impossible for them to continue providing their patrons with the same level of service. They now have to rely on delivery firms to supply their goods as a result. Delivery times have increased and purchases have been delayed, nevertheless, as a result of delivery firms being required to adhere to tight regulations, such as contactless delivery. As a result of the lengthy wait times and poor customer service, there has been a decline in the number of people buying pizza.

Additionally, the pandemic has increased the price of ingredients, increasing the expense of operating a pizza. Customers are now paying extra for their pizzas as a result of them raising their rates as a result. As a result, fewer people are ordering pizza since they are more likely to seek out less expensive options. The pandemic has generally had a negative influence on the pizza sector, resulting in a decline in sales and clientele. Pizza shops have been compelled to raise their rates, which means that consumers will pay more for their pizzas as a result of rigorous regulations that restaurants and delivery services must adhere to. 

Latest Trends

"One Of The Most Noticeable Trends Is The Growth Of Vegetarian And Vegan Pizzas"

Since the previous several years, a few intriguing trends have evolved in the ever-changing pizza business. The rise of vegetarian and vegan pizzas is one of the most notable developments. Pizza makers are reacting to the rising popularity of plant-based diets by developing pizzas with vegan cheese, plant-based meats, and other toppings devoid of animal products. The development of artisanal and gourmet pizzas is a further trend in the pizza sector. Nowadays, consumers are seeking even more distinctive flavours, and restaurants are responding by providing pizzas with distinctive topping and sauce combinations. Bacon, garlic, and honey, as well as grilled chicken, feta cheese, and spinach, are common topping combos. In the pizza sector, delivery services are also growing in popularity. Customers can now buy pizza online without ever leaving their homes thanks to businesses like DoorDash and Grubhub. As a result, more customers than ever before choose to have their pizza delivered. These are just a handful of the newest pizza industry trends. Pizza businesses are adapting by providing their consumers with an increasing number of distinctive alternatives as consumer tastes continue to change. 

Pizzas Market Segmentation

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• By type

Depending on pizzas market are types: 9 inches, 12 inches, 14 inches & Other. The 9 inches type will capture the maximum market share through 2031.

• By Application

The market is divided in Supermarket, Restaurant, Retail Store & Other based on application. The global pizzas market  players in cover segment like supermarket will dominate the market share during 2021-2031.

Driving Factors

"Pizza Market Growth Will Be Fueled By The Availability Of Online Ordering"

The expansion of the pizza market has been greatly impacted by the trend of online ordering. Pizza sales are growing rapidly as a result of consumers' increased reliance on online ordering to get their favourite pizzas from their preferred eateries. Consumers can now purchase their pizzas more easily and conveniently thanks to online ordering. Customers may quickly compare several pizzas online, choose the size, toppings, and ingredients they choose, and have their purchase delivered straight to their home. Customers on the go who can't physically visit a restaurant have found this convenience to be of particular use. Additionally, by making it simpler for customers to identify and purchase their pizzas, online ordering has expanded the client base for businesses. The pizza market has expanded tremendously as a result of making the ordering procedure easier. Additionally, loyalty programmes are frequently connected with online purchasing platforms, enabling users to accumulate points for their purchases and redeem them for discounts or other benefits. Customers are encouraged to keep placing orders from their preferred restaurants as a result, fueling the pizzas market growth.

"The Expansion Of The Pizza Market Is Being Fueled By Consumers' Increased Health Consciousness"

The pizza market has experienced phenomenal growth as customers become more health concerned. Growing knowledge of the negative effects of consuming excessive amounts of unhealthy food has led many customers to select healthier options like pizza. Pizza may be a much better alternative than many other fast food items when cooked with fresh ingredients and a nutritious topping. By providing healthier choices like whole wheat crusts and vegetable toppings, as well as gluten-free and vegan pizzas, the pizza industry has tapped into this trend. The pizza market growth is expanding as a result of the rising popularity of these choices. Restaurants are also providing more inventive toppings and crusts, such vegan cheese, BBQ chicken, and cauliflower crusts. As a result, the market for pizza is expanding and drawing in more health-conscious customers. Due to the availability of better choices and growing knowledge of the health dangers connected with eating bad food, the pizza market has, overall, experienced great growth. When it comes to pizza, consumers are becoming more and more interested in healthier options, and the industry is reacting by offering healthier options as well as creative toppings and crusts. As more individuals choose delivery over dining out, delivery services are also contributing to the expansion of the pizzas market growth.

Restraining Factors

"Increasing Cost Of Raw Materials Will Limit The Expansion Of The Pizza Market"

The recent surge in popularity of pizza has been largely attributed to rising customer desire for convenience and variety. However, the rising price of raw materials is currently limiting this increase. It has becoming harder for pizza businesses to retain their earnings as the cost of components such as wheat, cheese, and other ingredients has increased. Both small and large pizza enterprises are impacted by the growing cost of raw ingredients. Small businesses frequently have to raise prices or reduce their products because they are less able to absorb growing costs. Large pizza businesses are nonetheless impacted even if they may be better equipped to handle the price. Their margins are impacted by the rising cost of raw materials, which leads them to look for other areas where they can cut expenses. The customer is also impacted by the rising cost of raw materials. The pizzas market growth may be constrained by customers becoming less willing to purchase pizza as prices climb. Further reducing their capacity to draw clients, pizza restaurants find it challenging to provide discounts or other promotions due to the growing cost of ingredients.

Pizzas Market Regional Insights

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"North American Market Will Be Driven By Convenience Food Demand And A Growth In The Number Of Pizza Chains"

The rising propensity for quick meals is a major factor in the expansion of the North American pizzas market share. Due to consumers' growing busyness and lack of time to create meals from scratch, ready-to-eat pizza and frozen pizza products have become a popular choice. Furthermore, a significant factor in the market's expansion has been the growing popularity of pizza delivery services. Delivery services make it simple and handy to get pizza, and many businesses have added online ordering and payment options, which has helped to expand the industry. The advent of cutting-edge tastes and ingredients is another factor supporting the expansion of the North American pizza market. To cater to a wider consumer base, businesses are producing a range of various toppings and tastes. Additionally, the development of gluten-free and vegan choices has been a significant factor in the market's expansion. 

An increase in the desire for convenience meals is a major factor in the expansion of the pizzas market share in Europe. People are searching for quick and simple meals that they can buy or prepare as their schedules get busier. Pizza is the ideal choice because it is simple to prepare and may be purchased already cooked. Over the past several years, there have also been more pizza franchises in Europe. As a result, there are now more pizza options accessible, and chain restaurants are now more competitive with one another. As a result, pizzas are now more affordable and of higher quality, which has contributed to the market's expansion. The expansion of the European pizzas market share has also been aided by the growing popularity of frozen pizzas. Pizzas from frozen are practical, simple to prepare, and frequently considerably less expensive than those from pizza joints. They have become popular among those who seek a quick and simple supper but don't want to spend a lot of money as a result.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Chuck E. Cheese's (U.S)
• Papa Murphy's (U.S)
• Cici's Pizza (U.S)
• California Pizza Kitchen (U.S)
• Marco's Pizza (U.S)
• Papa John's Pizza (U.S)
• Godfather's Pizza (U.S)
• Boston Pizza (Canada)
• Pizza Capers (Australia)
• Domino's  (U.S)
• Hungry Howie's (U.S)
• Pizza Delight (Canada)
• Telepizza (Spain)
• Mellow Mushroom(U.S)
• The Little Caesars (U.S)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.