Visual Content Market Size, Share, Growth, and Industry Growth, By Type (Images Visual Content, Video Visual Content, Infographics Visual Content, and Others), By Application (Editorial, Commercial, and Others), Regional Forecast From 2022 to 2028

Updated On: 08 April 2024

Visual Content Market REPORT OVERVIEW

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The global visual content market is expected to grow at a CAGR of 15.6%. The global COVID-19 pandemic has been unprecedented and staggering, with visual content experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

Any kind of multimedia or graphical material used in conveying a message is known as visual content. This might range from conventional arts, such as sculptures and paintings, to modern digital media, such as GIFs, movies, and infographics. In the era of smartphones and the internet, social media and visual content use are escalating. The images help break up the monotony and develop complex ideas; it is subjected to the barrage of text-based data. 

The text of images, text, video or graphics is designed to be viewed by humans. Visual content can be used in many forms, such as videos, infographics, photos, and others. The video visual combines static images and motion pictures or graphics used on multiple social media platforms such as Vimeo, Instagram, Pinterest, YouTube, and Facebook. It helps in enhancing the viewer’s experience by adding an emotional impact. 

COVID-19 Impact: Businesses Adopted Online Advertising, Which Boosted Market Growth

The COVID-19 pandemic favored the expansion of the local market in 2020. When lockdowns were implemented in 2020, more individuals stayed at home, leading to local content marketing business growth. Internet usage significantly increased as a result of this. Additionally, the implementation of travel bans and lockdowns led to increased Internet use and online media consumption. Online content consumption has grown significantly in recent years. The businesses started advertising their products and services online, increasing the digital content demand. 

LATEST TRENDS

"Growing Number Of Mobile Devices And Internet To Propel Market Growth"

The global economic links network is growing in depth, breadth, and complexity. Public views about technology have altered the visual environment even before the pandemic. Images of family life are in high demand in commercial photography. Commercial usage is the use of the content, in this case photographs, to sell and promote products to profit financially. Commercial use refers to the use of images by businesses to entice customers to utilize their goods and services or visit their websites. Digital format is becoming more and more prevalent in global media consumption. Customers can access the media material of their choosing, thanks to the growing number of devices supporting digital media and the accelerating speed of internet access. Consumption of online video content has skyrocketed in recent years.

Visual Content Market Segmentation

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• By Type Analysis

By type, the market is segmented into image visual content, video visual content, infographics visual content, and others.

• By Application Analysis

Based on application, the market is classified into editorial, commercial, and others.

DRIVING FACTORS

"Digital Transformations Across Various Sectors To Surge Service Demand"

The visual content market growth is expected to be backed by the digital transformation occurring in the media, communication, education, and entertainment industries. End customers can now access high-speed Internet thanks to the launch of 4G and 5G technologies in the telecom sector. Digital marketing on mobile devices and the emergence of advanced Internet technologies like high-speed broadband have altered user preferences and accelerated the adoption of new technologies. These technologies make additional features possible, like text messaging, free calling, video calling, and TV on the phone.

"Rising Utilization Of Social Media To Prosper Market Growth"

The demand for visual content is increasing because it allows for immediate response on material via blogs and social networking sites. Social media has grown to be a significant data source for many companies. Using social computing tools by content creators and advertisers for branding, marketing, extensive knowledge management projects, and recruitment will lead to cost-effective partnerships among the world's workforce. Moreover, the companies are aware of the social media impact on humans, and thus, they prefer visual content marketing to grow in the global visual content market. 

RESTRAINING FACTORS

"The Availability Of Content May Challenge Market Growth"

content is a major part of the market, and content availability may restrict the market growth. The companies need to keep a check on content availability, which may restrict the market growth.

Visual Content Market REGIONAL INSIGHTS

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"North America To Lead The Market Due To The Rapid Adoption Of Advanced Technology"

North America is expected to hold about 30% of the overall visual content market share due to the strong presence of key market players. Additionally, the growth is also forecasted to be backed by various businesses' rising adoption of visual content. U.S. and Canada are likely the major contributors in regional growth.

Europe is predicted to show sizable growth owing to the rising demand for digital content coupled with the growing popularity of social media platforms. 

Asia Pacific is also anticipated to show good growth accredited to the accelerating number of internet users and their increasing incomes. 

KEY INDUSTRY PLAYERS

"Key Companies To Emphasis On The Development Of Advanced Technology"

Key market players are investing heavily on research and development of the product. Companies are also paying focus on launching advanced products. Emphasis on gaining collaborations, mergers, and acquisitions is increasing among leading players. The major market players are striving to maintain partnerships with other key players in the same industry. Gaining partnerships with other companies will develop a strong consumer base in the global market. The key competitors are adopting organic and inorganic growth strategies to surge their market share in the global market. 

List of Market Players Profiled

• Shutterstock (U.S.)
• 123RF (U.S.)
• Getty Images (U.S.)
• Dreamstime (U.S.)
• Fotolia (U.S.)
• Story & Heart (U.S.)
• Storyblocks (U.S.)
• Depositphotos (U.S.)
• Alamy (U.K.)
• AP Images (U.S.)
• Dissolve (Canada)
• Photofolio (U.S.)
• Pond5 (U.S.)
• Unsplash (Canada)

REPORT COVERAGE

The market research study offers thorough information on numerous market aspects. The growth drivers, restraints, geographical analysis, competitive environment, and challenges are a few of them. Additionally, it provides an analytical analysis of market trends and projections for various factors to show potential investment areas. From 2021 through 2027, the market is objectively assessed to determine its financial viability. The report's data was compiled using a variety of primary and secondary sources.