The benefits of adopting revenue operations services include improved revenue generation, enhanced alignment, and simplification of processes. The rising adoption of these services to create a digital customer experience and due to the advantages mentioned will aid market growth.
Also known as RevOps, revenue operations service is the process of aligning the services, sales, and marketing departments of an organization to measure and analyze the return on investment of departments. Cost per acquisition, customer churn, customer lifetime value, annual recurring revenue, and win rate are the KPI’s measured by revenue operations services.
Speaking of COVID-19 impact, while several industries were impacted negatively owing to nationwide lockdowns and supply chain disturbances, the revenue operations service market showcased significant growth. The rising need to have a system that manages customers and revenues digitally at one place aided market proliferation amid the pandemic.
According to Business Research Insights, the revenue operations service market size was gauged at USD 198.2 million in 2021 and is projected to reach USD 529.8 million by 2028, growing at 14.9% CAGR throughout. Alexander Group (U.S.), Centric Consulting (U.S.), Winning by Design (U.S.), Go Nimbly (U.S.), Atomic Revenue (U.S.), New Breed (U.S.), Altus Alliance (U.S.), and others.
Business Research Insights lists the leading companies in the revenue operations service market below:
1. Alexander Group (U.S.)
Founded in 1985, Alexander Group specializes in providing sales management consulting services and revenue growth to organizations. They help organizations in improving returns on investment and earn higher revenues using best practices and unique industry data. They have helped 3,000 enterprises and clients in reaching their goals and navigating the intricacies of revenue generation and how it is dependent on marketing, lead generation, and employee performance among other factors.
2. Centric Consulting (U.S)
Headquartered in Ohio, Centric Consulting is an international management consulting firm with unmatched in-house in expertise hybrid workplace strategy, business transformation, technology adoption and implementation. The company creates custom solutions for businesses cost-effectively. Founded in 1999 with a remote workforce, Centric has offices in 14 locations and employs 1,400 people today. The company has won around 100 awards since its inception and was recently recognized as one of Fast Company’s 100 Best Workplaces for Innovators.
3. LeadMD (U.S.)
Based in Arizona, LeadMD has helped more than 3,500 companies succeed by building revenue engines that scale on top of sales platforms like Adobe, Marketo, Salesforce.com, and several others.It uses best-in-class technology to make the outcomes measurable. The company collaborates with organizations and marketers to align teams, engage the right buyers, and boost revenue. It is a Platinum Partner for Adobe and has more marketing automation implementations under its belt than any other company worldwide.
4. Atomic Revenue (U.S.)
Headquartered in Missouri, Atomic Revenue has been helping B2B companies since 2014. The company was originally founded as Algorythmics, and focused mainly on sales operations but was rebranded as Atomic Revenue in 2015. The company now focusses on providing custom revenue operations solutions in the U.S. The company has a strong presence in the country with its team members and client base spread across several cities. The company recoded an annual growth rate of 300% with 85% of its clients coming in through referrals.
5. New Breed (U.S.)
New Breed was founded as a website agency in 2002 in Burlington. Over the years, the company has continued to grow first evolving into a marketing and sales agency and then into a revenue performance management firm. In 2013, the company launched its first site on the Hubspot CMS. In August 2019, the company was named as the one of the fastest growing private companies in the U.S. by the Inc. Magazine. It continued to receive the Inc. 5000 title in 2020 as well. It was Hubspot’s North American Partner of the year in 2019 and 2020.
6. Atlus Alliance (U.S.)
Altus Alliance was formed in 1999 to help businesses earn higher revenues and returns on investment. Over the years, the company has developed a good reputation for its excellence, integrity, and client service. The company has designed highly successful go-to-market strategies but it is mainly known for its commitment to execute its strategies successfully. The company helps organizations in identifying sales and revenue strategies, KPIs, and technologies that their business needs to succeed. It also helps the organizations in optimizing their current sales processes, identifying new market opportunities, and entering new verticals.
What are the latest trends likely to impact revenue operations service market trends?
Increasing number of revenue operation job titles owing to its surging demand in the marketing sector to design and implement effective market campaigns with ease will aid market proliferation in the forthcoming years. Meanwhile, high friction in the buying process will pose as a challenge for businesses operating in this domain.