How Esports Betting Will Change the Online Gaming Sector

Esports betting is the way of betting on matches. Esports is a word for competitive gaming. This type of betting is performed by fans in which one place bets on who will win. Also, sports betting and esports betting share many resemblances. Key aspects driving the growth of the market are increased popularity of live streaming of sports, growing trend of video games, rising infrastructure for the league play-offs, and forbidding investments. Further, evolving demand for mobile gaming, acceptance of innovative gaming skills, and inclination of a customer in the entertainment sector. In addition, rapid digitalization and augmented internet speed are predicted to surge market growth.

As per Business Research Insights, the global market esports betting size was USD 9,749 million in 2021. The market is expected to reach USD 24,190 million in 2028, exhibiting a CAGR of 13.7% during the forecast period.

COVID-19 Scenario: Shutdown of Business Operation Globally and Halt of Sports Events to Hinder Market Growth

An outbreak of the COVID-19 pandemic disrupted the supply chain due to stringent government regulations. Further, the shutdown of businesses and halt of sports events minimized market growth. High demand to maintain social distance and the health safety of the players reduced the demand for betting. However, post-pandemic, the market is expected to witness significant market growth owing to an increasing number of sports activities and growing investment by prominent market players.

Business Research Insights Identifies the Following as the Top 9 Leading Companies in the Global Esports Betting Industry:

1. William Hill

William Hill is a leading British gambling company situated in England. In 1934, William Hill founded the company. Further, in 2002, the company was listed on the London Stock Exchange. The products of the company are online gambling, bookmaking, and betting shops.

2. GVC Holdings

The company's journey began in 2004. It is one of the largest sports betting companies having over 24,000 colleagues. It has its own cutting-edge technology and committed teams for producing better and more immersive gaming products.

3. 888 Holdings

888 Holdings is commonly known as 888. com. The company was founded in May 1997. It is a public company that has its own several popular gambling websites and brands such as 888casinio, 888sport, and 888poker. Also, the company was listed on the London Stock Exchange.

4. Kindred Group

Kindred Group is one of the leading online gambling operators. The group comprises nine brands such as Maria Casino, Unibet, and 32 Red. The company was founded in 1997 by Anders Strom. It has 2348 employees and products of the company are online poker, online casino, sports betting, and online bingo.

5. Betsson AB

Betsson AB is one of the largest online gaming in Europe. The company is listed on Nasdaq Stockholm Mid Cap (BETS B). In 2022, the revenue of the company will be 186.3 million EUR. It is one of the fastest online gaming companies.

6. Bet365

Bet365 was founded by Denise Coates in 2000. The company offers casino-type games and sports betting. In 2020, the company had an employee strength of over 4,000. The company's trading name is Hillside (New Media) Ltd.

7. Betway

Founded in 2006, the leading British online gambling company headquartered in London. The company offers betting and gambling products such as online casinos, sportsbooks, and online poker. Further, it is a member of the European Sports Security Association.

8. Betfred

Betfred was the first company as a single betting shop in Ordsall. The company has a strong sponsorship in horse racing, snooker, rugby league, & football, coupled with unique marketing strategies.

9. Unikrn

Unikrn is the leading entertainment and betting company. The services of the company are online esports and gaming. Further, in August 2021, Entain acquired the company. It offers token-based wagering and real money on competitive video game tournaments.

Increased Number of Sports Activities and Growing Investments to Foster Market Performance

An increase in the number of sports activities and global acceptance of technological advancements such as online gaming and VR is estimated to fuel market growth. The online gaming market is witnessing positive growth due to evolving customer preferences and rising mobile saturation projected to drive market growth. Further, unlimited streaming of online games and demand for video games is estimated to fuel the growth of esports betting in the forthcoming years.