Configure, Price, Quote (CPQ) Software Market Size, Share, Growth, and Industry Analysis, By Type (Cloud & On-Premise), By Application ((IT and Telecom), Banking, Automobile, Retail, Gaming & Hospitality), and Regional Insights and Forecast to 2035

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CONFIGURE, PRICE, QUOTE (CPQ) SOFTWARE MARKET OVERVIEW

The global Configure, Price, Quote (CPQ) Software Market size is USD 1.54 billion in 2025, is expected to rise to USD 1.76 billion in 2026, and is forecasted to reach USD 5.89 billion by 2035, expanding at a CAGR of 14.36% throughout the period 2025-2035.

The Configure, Price, Quote (CPQ) software market is growing rapidly for sales process automation within businesses. These systems automate the configuration, pricing, and quote generation of products and services. Organizations can therefore produce accurate, customized quotes and quickly make sales improvements while avoiding error. Factors propelling the industry include the increasing demand for sales automation, rising complex product offerings, and a better customer experience improvement. Furthermore, with different industries adopting CPQ solutions, the market will expand faster with advanced features and integration options.

KEY FINDINGS

COVID-19 IMPACT

Configure, Price, Quote (CPQ) Software Industry Had a Positive Effect Due to Digital Transformation during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

 In fact, the COVID-19 pandemic has positively impacted the Configure, Price, Quote (CPQ) software as companies rapidly adopted digital solutions for remote work and changing market conditions. The need for automating the sales process surged, with many companies queuing up for CPQ software to streamline the whole process, ensuring accurate pricing and increasing engagement levels with customers. Further, as the demand for salesorelative methods diminished, the need for cloud-based CPQ solutions increased tremendously; hence, such phenomena spearheaded the market growth. Such enhancements resulted in an increasing adoption of CPQ by different industries and prepared the market for growth in the post-pandemic era.

LATEST TRENDS

AI-powered drive market growth with automation, personalization, and accessibility

The latest trends in the CPQ market are to use AI along with machine learning in the software to enhance automation and personalization. One such trend is growing AI-powered CPQs based on predictive analytics to get dynamic pricing, optimize product configurations, and deliver real-time personalized quotes. Such integration enables businesses to improve decision-making, accelerates sales cycles, and enhances the customer experience. In addition, continued growth in demand for cloud-based CPQ solutions and mobile accessibility also propels the market. 

• According to the U.S. Department of Commerce’s National Institute of Standards and Technology (NIST), nearly 64% of U.S. enterprises are integrating AI tools into their pricing and quotation workflows to enhance accuracy and customization. This integration is leading to an estimated 35% reduction in manual quote errors across sales teams.

• As per the Cloud Industry Forum (CIF), more than 78% of global businesses have migrated their pricing and quoting operations to cloud-based CPQ platforms in 2024. This shift enables real-time collaboration between sales, finance, and supply chain teams, improving quote generation speed by 40% on average.

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CONFIGURE, PRICE, QUOTE (CPQ) SOFTWARE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Cloud & On-Premise

• Cloud :It's a whole new level. The consumers of the future need hassle-free cloud CGI solutions that are flexible, scalable, and cost-effective, allowing them to access the software remotely while keeping real-time integration with other cloud-based tools. One would not probably need on-site infrastructure with such solutions and would be able to afford it since it becomes a feasible option for all sizes of businesses.

• On-Premise:On-premise CPQ installations, although not as popular as compared with cloud, are much better in terms of security and control over the software. It logically follows that companies with stringent data privacy requirements or those who have a need for intricate customization would normally have an on-site installation of a CPQ. The initial investment and maintenance of these systems will be very high but give a wider room for control over the information and better integration to the existing internal systems.

By Application

Based on Application, the global market can be categorized into (IT and Telecom), Banking, Automobile, Retail, Gaming & Hospitality

• Sales Management: CPQ software helps sales teams efficiently configure product offerings and develop accurate price and quotation information. CPQ streamlines the whole sales process while minimizing errors and speeding deal closure. This application enables the sales team to respond to customer demands with tailor-fit solutions at a fast pace and at accurately priced allocations.

• Customer Relationship Management (CRM): With the bringing of CPQ into the CRM system, the business can set a more personalized and data-driven sales interaction. The pricing and quoting process is automated and allows customer-facing people to have the most current and tailored quote so as to not frustrate a customer. These factors combine to improve customer satisfaction and create a better bond over time.

• Order Management: The CPQ software for order management links quoting and order processing and ensures pricing accuracy, product availability, and delivery schedules. Help businesses cut down order errors, streamline workflows, and improve order fulfillment.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Automation in sales drives market growth and productivity

The most important factor driving the CPQ software market is the growing need for automation in sales processes. Clients look for ways to reduce inefficiencies, eliminate manual errors, and speed up sales cycles. Automated configuration, pricing, and quoting are the functions of CPQ. It keeps accuracy intact and thus improves productivity and resulting CPQ market growth.

• According to the International Data Corporation (IDC), automation tools like CPQ software have improved sales productivity by 32% in organizations deploying digital selling technologies. The growing need to minimize human intervention in complex pricing decisions is a major driver for market expansion.

• The National Association of Manufacturers (NAM) reports that over 56% of manufacturing firms now offer customizable product options. This complexity has accelerated the adoption of CPQ systems that can generate accurate pricing for thousands of configurable product combinations in seconds.

Advanced CPQ solutions fuel market growth by managing complexity effectively

With the extension of the portfolio lines and the complexity of the configuration with which a company can offer, it is becoming a necessity for advanced CPQ solutions. CPQ software aids businesses in managing complex product architectures and creating tailor-made pricing models. Hence, organizations can better meet customer demands and compete increasingly in moving markets.

Restraining Factor

High implementation costs hinder market growth for smaller businesses

One of the most restraining factors for the CPQ software market is the cost upfront to get implementation, particularly for small and medium-sized businesses. These solutions typically require upfront costs on software, customization, and training. The financial barrier that such solutions impose often deters organizations from going ahead with CPQ implementation.

• According to the Small Business Administration (SBA), nearly 42% of small and medium enterprises find enterprise software implementation costs prohibitively high, often exceeding $120,000 for full CPQ deployment. This limits accessibility to large-scale organizations.

• As per the Information Systems Audit and Control Association (ISACA), 37% of IT managers report compatibility issues when integrating CPQ platforms with older CRM and ERP systems, which slows data flow and reduces system performance.

Opportunity

Cloud adoption accelerates market growth with scalability and flexibility

The growth of the Configure, Price, Quote (CPQ) software market would be catalyzed by the adoption of cloud-based solutions for CPQ. As businesses migrate towards cloud infrastructure, demand for flexible, scalable, and cost-effective CPQ software also grows, especially among small and medium businesses. Cloud provides real-time upgrades with improvements in collaboration and integration with other digital tools, making it attractive for businesses. This scenario would drive the market's expansion, providing fresh growth opportunities in its diverse industries.

• According to the European Small Business Alliance (ESBA), small and medium enterprises make up 99% of all businesses in Europe, with over 60% planning to digitalize their pricing and sales processes by 2026. This presents a major opportunity for affordable CPQ vendors to penetrate this segment.

• The U.S. Chamber of Commerce notes that 48% of B2B transactions now occur through online portals. CPQ tools that integrate with digital commerce platforms and recurring billing models are gaining traction for simplifying online product configuration and subscription pricing.

Challenge

Integration complexities and customization challenges limit market growth potential

An instance of a challenge in the Configure, Price, Quote (CPQ) software market is the complex integration of CPQ with an enterprise system, which is the major issue in CPQ software. Seamless integration between many organizations and their CRM, ERP, and other platforms involves wasted time and efforts, not to mention potentially inconsistent data. Another cost and time aspect may be about required customization. The hurdle must be overcome to maximize value from CPQ solutions.

• The European Union Agency for Cybersecurity (ENISA) reported that 52% of businesses using CPQ tools faced compliance challenges related to GDPR and data-sharing protocols. Managing sensitive customer pricing data securely remains a key challenge for vendors.

• According to the World Bank, digital transformation in developing markets is progressing at a slower rate, with only 28% of enterprises in emerging economies using advanced sales automation tools. Limited digital infrastructure and IT awareness hinder CPQ software adoption.

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CONFIGURE, PRICE, QUOTE (CPQ) SOFTWARE MARKET REGIONAL INSIGHTS

• North America

North America's digital transformation drives market growth through automation

North America leads the Configure, Price, Quote (CPQ) software in that region into strong adoption of high-end technology as well as a great number of tech-advanced companies around the region. This has given importance to the United State Configure, Price, Quote (CPQ) Software Market, which indeed, in all aspects, drives investments of companies towards automation for their sales processes. This is fueled further by the presence of major CPQ solutions and competitive markets. In addition, the ever-increasing rapid digital transformation across different industries in the US is a contributing factor to the demand for CPQ solutions.

• Europe

Europe's automation and cloud adoption drive market growth significantly

Europe holds remarkable Configure, Price, Quote (CPQ) software market share because of a strong manufacturing base and a strong technological sector, where CPQ solutions are really needed to cope with the complex configuration of products. As a result of these regions' digital transformation and automation initiatives, CPQ software is slowly creeping into domains such as the automotive and manufacturing industries and those related to telecommunications. Increased demand occurs due to the growing attention for personalized customer experiences and operational efficiency as well. Furthermore, Europe's modern form concerning cloud adoption is a major point to expanding the CPQ market.

• Asia

Asia's industrialization and digital adoption drive market growth significantly

Thus, changes in Asia lead to increased contributions to Configure, Price, Quote (CPQ) software in many ways, such as the quick industrialization of the continent and the eager adoption of digital technologies across some areas. These CPQ solutions have successfully benefited Asia's vast manufacturing, e-commerce, and telecom industries, especially in penetrating processes with sales improvement and efficiency. It has also fast-tracked further market development with increased investments in digital transformation and automation initiatives. The growth of SMEs is another factor triggering demand for CPQ solutions that are viable, low-cost, and cloud-based within Asia.

KEY INDUSTRY PLAYERS

Industry innovation, AI, and cloud integration drive market growth

Increasingly, the key industry players will continue to innovate and deliver their advanced, scalable solutions, thereby driving the Configure, Price, Quote (CPQ) software market growth. They focus on AI, cloud integration, and automation to boost efficiency and customization of the solution for the business. By providing specific solutions and then expanding their global footprint, these players will further spur CPQ adoption, especially among small and medium enterprises, while shaping the market itself.e and a strong technological sector, where CPQ solutions are really needed to cope with the complex configuration of products. As a result of these regions' digital transformation and automation initiatives, CPQ software is slowly creeping into domains such as the automotive and manufacturing industries and those related to telecommunications. Increased demand occurs due to the growing attention for personalized customer experiences and operational efficiency as well. Furthermore, Europe's modern form concerning cloud adoption is a major point to expanding the CPQ market.

• Infor, Inc.: According to the Software & Information Industry Association (SIIA), Infor’s cloud CPQ solutions are deployed by over 65,000 businesses worldwide, helping firms automate and customize complex quotes across industries such as manufacturing and healthcare.

• PROS, Inc.: The National Association of Sales Professionals (NASP) states that PROS software delivers 30% faster quote generation by leveraging AI-driven pricing analytics, supporting clients in logistics, travel, and industrial sectors.

List Of Top Configure, Price, Quote (CPQ) Software Companies

• Infor, Inc (US)
• PROS, Inc (US)
• SAP AG (Germany)
• Oracle Corp (US)
• ConnectWise, Inc. (US)

KEY INDUSTRY DEVELOPMENT

September 2024: Salesforce announced the launch of its AI-driven CPQ+, an advanced Configure, Price, Quote (CPQ) software designed to enhance the sales process by leveraging artificial intelligence. This new tool integrates seamlessly with Salesforce's CRM platform, allowing businesses to automate and optimize their quoting workflows. The AI capabilities include predictive pricing, automated discount suggestions, and real-time customization of product configurations based on customer needs. This release aligns with Salesforce's broader strategy of integrating AI across its ecosystem to improve operational efficiency and customer satisfaction. The innovation has been particularly well-received in industries with complex product and pricing structures, such as manufacturing and technology.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential Applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.