Direct Marketing Services Market Size, Share, Growth and Industry Analysis by Type (Direct Mail, Email Marketing, Text (SMS) Marketing, Social Media Marketing, Direct Selling, And, Others) By Application (Segment by Application, Business to Business, Business to Government, Business to Consumers, And, Others), Regional Forecast To 2031

Updated On: 08 April 2024

Direct Marketing Services Market REPORT OVERVIEW

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global direct marketing services market size was USD 5765.9 million in 2021 and market is projected to touch 7309.15 Million by 2031, exhibiting a CAGR of 2.4% during the forecast period.

Direct marketing is a kind of marketing which includes using the procedure of communicating with the potential customers. Some agencies provide direct marketing services to promote the services and products of another company. There are many different methods in which direct marketing can be conducted.

Usage of mobile phones, growing penetration of network and data, and increasing scope of social media is generating huge demand for the services. This is considered as the latest trend in the market.

There are wide range of options available for carrying out marketing services. Some of them include telecommunication, e-mail marketing and many more. Personalization, specification, and, affordability of these services is increasing the market growth. All of these factors are driving the direct marketing services market growth.

COVID-19 impact: Usage of Technology and Internet Services for Direct Marketing Promoted Market Growth

The pandemic of COVID-19 had an adverse effect on all the markets. The rapid spread of coronavirus resulted in an economic as well health crisis all over the world. This led to the formation of many unfavorable factors that brought down the market share during pandemic.

However, some services that are dependent on technology and internet flourished during the pandemic. The penetration of internet and data facilities were improved which led to the development of many sectors. Direct marketing involves the usage of telecommunication, e-mail marketing, direct mail, and text marketing. All of these services are dependent on usage of network. Direct marketing services also do not require physical contact or interaction. These factors promoted market growth during the pandemic.

LATEST TRENDS

"Adoption of Social Media for Direct Marketing to Increase Market Growth"

Social media is a fast-growing sector as it is widely used by many people all over the world. The number of people using social media is increasing day by day. Many marketers make use of this platform as it can reach a large number of people in a very short period of time. There are various forms of social media and they are the most effective form of reaching out to people.

The main advantage of using social media by direct marketing services is that they allow brands to interact and engage with the audience directly. This engages the traffic for a particular product or a service improving its sales. Social media is being used by many people because of the increase in the number of gadgets such as smart phones. This is considered as the latest trend in the market.

Direct Marketing Services Market SEGMENTATION

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• By Type:

The market can be divided on the basis of type into the following segments:

Direct mail, telemarketing, email marketing, text (SMS) marketing, handouts, social media marketing, direct selling, and, others. The direct mail segment is anticipated to dominate the market during the forecast period.

• By Application:

Classification based on application into the following segment:

Segment by application, business to business, business to government, business to consumers, and, others. The segment by application segment is predicted to dominate the market during the research period.

DRIVING FACTORS

"Wide Options Available for Conducting Direct Marketing Services to Accelerate Market Growth"

The main motive of performing marketing is to reach out to customers and give them information about a product or a service. Direct marketing services help in converting prospects into potential customers. There are many ways and options available for performing direct marketing services.

Some of them include email newsletters in which the product description and details are provided to the customers in the form of e-mails, video and live streaming which includes approaching a large number of people and talking to them about a particular product, and many more. Most of the companies and businesses make use of direct marketing services as they do not require much time. A large number of target audience can be reached through these services. All of these factors are propelling the direct marketing services market share.

"Advantage of Personalization and Specification Through Direct Marketing to Propel Market Growth "

Direct marketing provides the advantage of personalization and specification. Specific and tailored messages can be sent to different people based on their needs and requirements.  Buying behavior and their demographics can also be studied with the analytics obtained. This factor can have a positive affect on the market.

Another advantage of using these services is that they are highly affordable. Making a call to a customer or sending out an E-mail is not a very expensive procedure. Direct marketing services are measurable and quantitative in nature. The results of employing marketing services can be ascertained using numerous tools and technologies. The success of marketing campaigns can be measured. Using this information, improvements can be done for future campaigns.

RESTRAINING FACTOR

"Intrusiveness of Marketing Services to Bring Down Market Growth"

Many customers, find direct marketing services very intrusive. Constantly calling or texting customers can irritate them and disturb their personal privacy. Door-to-door sales and telemarketing can make customers dislike a particular product or service. This can hamper the market growth.

It is not true that direct marketing services are always successful. Sometimes these campaigns and services may not reach the target audience and the response rates can be very low. Tough competition from several competitors can another major challenge for market growth.

Direct Marketing Services Market Regional Insights

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"Asia Pacific to Dominate Market in Upcoming Years"

Asia Pacific is the largest shareholder of the marketing services market. Incorporation of advanced technologies for conducting direct marketing is expected to accelerate market growth. Many apps, softwares, and platforms are being created by companies to reach out to customers and create awareness regrading their services and products.

Expansion of business companies overseas is another factor accelerating the marketing growth. Many key industry players are adopting direct marketing as they are affordable, reach out to large number of people, and are also effective. These factors are increasing the market share in Asia Pacific.

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List of Market Players Profiled

• Rapp (U.S.)
• Epsilon (U.S.)
• Wunderman (U.S.)
• FCB (U.S.)
• Acxiom (U.S.)
• Harte-Hanks Direct (U.S.)
• OgilvyOne (Switzerland)
• Merkle (U.S.)
• Harland Clarke Corp (U.S.)
• MRM//McCann (U.S.)
• DigitasLBi (U.S.)
• Aimia (Canada)
• SourceLink (U.S.)
• BBDO (U.S.)
• SapientNitro (U.S.)
• Leo Burnett (U.S.)

Report Coverage

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations.