Mobile Marketing Software Market Size, Share, Growth, And Industry Analysis, By Type (On-premise and Cloud-based), By Application (Large Enterprises and SMEs), and Regional Forecast to 2028

Updated On: 22 April 2024

Report Overview

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The global mobile marketing software market size expanded rapidly in 2021. As per our research, the market is expected to generate substantial revenue by 2028, exhibiting a high CAGR during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with the mobile marketing software market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

A group of tools and technology collectively referred to as mobile marketing software assist organizations in planning, implementing, and managing their mobile marketing initiatives. Platforms for developing mobile apps, SMS marketing software, mobile search tools, cellular advertising networks, and push notification services are a few instances of the technologies that may be used. Mobile devices are now the main method that people access the internet, therefore marketing software aims to help businesses reach their target consumers on these platforms. Businesses can send customized messages to their clients by using mobile software. They may also keep tabs on the success of their efforts and improve them for better outcomes.

Due to rising mobile device usage and a trend towards mobile-first marketing techniques, the market for mobile marketing software is expanding. Businesses are trying to contact them through mobile channels as more individuals use mobile devices to access the internet and consume content. Businesses may engage with their customers and generate income by using the tools and technology that mobile software offers to develop, implement, and manage mobile marketing campaigns. The need for individualized and targeted marketing messages as well as the availability of sophisticated analytics and reporting tools to gauge the success of campaigns are other factors driving the industry.

COVID-19 Impact: Increase in Time Spent Online on Mobiles Grew the Software Market Demand

On the market for mobile marketing software, the COVID-19 epidemic has had a large effect. People had been using their mobile devices more frequently as a result of lockdowns and social isolation policies, which had increased the amount of time spent online on mobile devices. As a result, companies were refocusing their marketing efforts on mobile platforms, such as mobile applications, push notifications, and display ads. The need for contactless payments and online shopping had also increased as a result of the epidemic, which helped the market for marketing software grow. Businesses could now interact with their clients via mobile platforms, sending them personalized and targeted marketing messages that assisted in boosting sales and revenue.

Latest Trends

"New Tool Released that Enables Organizations to Create and Provide Clients with Customized Experiences."

The biggest firms in the mobile marketing software industry use a range of strategies to grow their market share. For instance, the release of Adobe Experience Platform Mobile SDKs, a new tool that enables companies to design and offer clients individualized mobile experiences, was announced by Adobe Systems in June 2021. The solution is intended to assist organizations in enhancing their mobile marketing initiatives and includes additional capabilities including in-app messaging, in-app analytics, and personalization.

Segmentation

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• By Type Analysis

According to type, the market can be segmented into On-premise and Cloud-based

• By Application Analysis

Based on application, the market can be divided into Large Enterprises and SMEs

Driving Factors

"Use of Data-driven Marketing by Businesses to Develop Specialized Campaigns to Engage Users "

A factor propelling the market for mobile marketing software is the movement towards data-driven marketing. Businesses may gather and analyze data on user activity, preferences, and interests with mobile software, allowing them to develop specialized campaigns that increase engagement and conversions. Mobile software will become even more crucial in the coming years as organizations depend more and more on data to guide their marketing campaigns.

"Growing Popularity of Smartphones is Significantly Fueling the Software Market Growth"

The mobile marketing software market growth is being significantly fueled by the rising popularity of smartphones and mobile devices. Global smartphone usage peaked at more than 3.8 billion users in 2021, and it is predicted that this figure will rise to 4.3 billion by 2023. Mobile marketing automation has become a crucial tool for organizations to communicate and connect with their intended audience as more and more people use the web, consume information, and make transactions via mobile devices.

Restraining Factors

"Data Privacy Concerns is a Major Limiting Factor for the Mobile Software Industry"

Data privacy concerns are a big limiting factor for mobile marketing software since it largely relies on gathering and analyzing user data to build targeted campaigns. Mobile marketing strategies are being examined more closely as a result of consumers' growing concerns about how their private data is collected, saved, and used. Consumer trust can also be damaged by data theft, cyberattacks, and other security problems, which will reduce the uptake of marketing software.

Regional Insights

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"High Adoption of Mobiles and Increased Demand for Customized Experiences is Driving the Regional Market"

A significant portion of the population in North America uses smartphones and tablets to access the internet, social media, and other digital platforms, demonstrating the region's high rate of mobile device adoption. This gives companies a sizable audience to focus their mobile marketing campaigns on, which has helped the mobile marketing software market share expand in the area. North American customers are getting more discriminating and expecting from brands individualized experiences. Mobile software enables companies to design individualized and focused marketing programmes that target customers on their chosen digital channels, improving engagement and boosting ROI. In order to improve their marketing initiatives, companies in North America are progressively spending money on marketing software.

Key Industry Players

"Key Players Focus on Developing Innovative Software Solutions to Gain a Competitive Advantage"

To satisfy the changing needs of organizations and consumers, mobile marketing software suppliers are continually creating fresh, cutting-edge solutions. To improve personalization, targeting, and engagement, they are, for instance, incorporating new technology into their software. These updated functions and features are intended to provide companies a competitive edge over rivals. In order to give businesses a greater selection of solutions, mobile providers are likewise growing their product portfolios. This entails incorporating complementary goods and services into current software, as well as acquiring or collaborating with other businesses to do so. They are now able to provide a wider range of marketing solutions, which may help them increase their market share.

List of Market Players Profiled

• Adobe (U.S.)
• Insider (U.S.)
• CleverTap (U.S.)
• Sailthru (U.S.)
• AppsFlyer (U.S.)
• Branch Metrics (U.S.)
• TXT180 (U.S.)
• Marketo (U.S.)

Report Coverage

This report covers the mobile marketing software market. The CAGR expected to be in during the forecast period, and also the USD value in 2021 and what it is expected to be in 2028. The effect COVID-19 had on the market in the beginning of the pandemic. The latest trends taking place in this industry. The factors that are driving this market as well as the factors that are restraining the growth of industry. The segmentation of this market based on type and applications. The region leading in the industry and why they will continue to do so during the forecast period. Further, the key market players, what all is being done by them to stay ahead of their competition as well as retain their market positions. All these details are covered in the report.