Private Tutoring Market Size, Share, Growth, and Industry Analysis, By Type (Online or E Tutoring, Teaching in Home, Afterschool Cram School and Others), By Application (4-12 Years Old, 13-21 Years Old and Others) and Regional Forecast to 2033

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PRIVATE TUTORING MARKET OVERVIEW

The global Private Tutoring Market stood at approximately USD 100 billion in 2024 and is set to rise to USD 105 billion in 2025, maintaining a strong growth trajectory to reach USD 160 billion by 2033, at a CAGR of about 5%.

Private tutoring involves offering teaching services by a tutor to a single learner or a few learners outside the classroom setting.

Such instruction is usually designed to suit the learning style, aspirations as well as the speed of the learner making the instructions to be unique as compared to normal instruction.

Private tutoring can also be taught in numerous categories which include mathematics, sciences, languages and arts, tests prep and many more.

KEY FINDINGS

COVID-19 IMPACT

Private Tutoring Industry Had a Positive Effect Due to Shift to Online Tutoring during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

With schools and educational institutions either closing down or transitioning to online learning there was huge demand for online private tutoring. Teachers and educational services providers were the first to switch to video calls with such applications as Zoom, Skype, and e-learning software to remain effective in remote lessons.

LATEST TRENDS

Growth of Online and Hybrid Tutoring Models to Drive Market Growth

Online tutoring has seen a rapid uptake particularly after the onset of COVID-19 around the world. Virtual platforms help tutors get in touch with a number of learners, which makes it easier for them to study from the comfort of their homes. This idea of online tutoring is to persist as it provides comfort, versatility, as well as increased chances of attaining competent tutors. Some of the students are choosing the blended approach where they can attend both face-to-face and also online class. This is always a plus for students, particularly because one-on-one orientations and troubleshooting can be accomplished best in person. The blended model is particularly fashionable for the delivering of personalized learning programs as well as for preparation of exams.

• According to Nerdy, in 2020 one national online tutoring platform conducted 418,000 paid sessions for 44,000 active learners, underscoring the rapid digital shift in service delivery.

• According to UNESCO, 82 % of elementary students in the Republic of Korea received private tutoring in 2021, reflecting extremely high market penetration in East Asia.

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PRIVATE TUTORING MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Online or E Tutoring, Teaching in Home, Afterschool Cram School and Others.

• Online or E Tutoring- Online tutoring has become popularized and especially after the COVID-19 outbreak. Virtual platforms bring tutors to different parts of the world, thus making it easy for students around the world to attend classes from home.

• Teaching in Home-This is a process whereby a tutor moves to the home of a student in order to teach the student individually. This form of tutoring is unique as it affords the learner face-to-face contact where learners wish for direct and person to person contact.

• Afterschool Cram School- Cram schools or tutorial centers or coaching classes are formal systems of education in which students receive concentrated learning beyond school hours. These programs are especially common in such countries as Japan, South Korea and China, where learners are known to endure huge academic pressure.

By Application

Based on application, the global market can be categorized into 4-12 Years Old, 13-21 Years Old and Others.

• 4-12 Years Old-  Instead to children ages 4 to 12, private tutoring mainly centers and aims to establish fundamental client basic academic competencies. This involves supporting learners with disabilities; at the early stages of learning help them in their literacy (reading and writing), as well as numeracy (basic arithmetic) and general cognitive development.

• 13-21 Years Old- For students in the 13-21 age groups, tutoring may well center on higher level courses that are algebra, geometry, calculus, biology, chemistry, physics, history, and literature.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                         

Driving Factors

Increased Academic Pressure and Competition to Boost the Market

A factor in the Private Tutoring market growth is the Increased Academic Pressure and Competition. This pressure is attributed to the fact that competing education systems is an issue that continues to gain prominence inasmuch as students are expected to perform well on tests or exams and in general attain good grades. Thus, there has been a rising trend of private tutoring as parents and students strive to pull one up from the bottom. Students are hooked on the idea of ‘getting into the right college and choosing the right career path’ which has led to a surge in demand for tutoring, particularly test preparation (such as SAT, ACT, GRE, GMAT) and subject based coaching.

• According to UNESCO, in Sri Lanka the share of urban households spending on private tutoring rose from 41 % in 1995 to 65 % in 2016, driven by competitive education systems and labor market pressures.

• According to the Egypt Human Development Report (2005), 58 % of families reported their children receive private tutoring, with households allocating on average 61 % of educational expenditure to tutoring, highlighting parents’ willingness to invest heavily in supplemental education.

Growing Focus on Personalized Learning to Expand the Market

Hiring a tutor to teach in the comfort of the student’s home is advantageous because personalized lessons and targeted at the areas where the child is lagging behind. Similarly, with parents and students desiring flexible carts, private tutoring was seen to be desirable approaches to fit education needs and defaults. Contrary to normal schooling, where the rate by means of which the knowledge is imparted remains fixed for all learners, private tutoring enables learners to master their lessons at different speeds. It becomes extremely useful to both regular learners who perhaps require more time to comprehend or understand one or more theories or concepts and those learners who require increased challenge to contain other learners on an advanced level.

Restraining Factor

High Cost of Private Tutoring to Potentially Impede Market Growth

Another problem of the private tutoring market is the rather high price for tutoring services. To many families particularly those in the low income bracket, private tutoring may not be an option socially and economically. Unfortunately, due to the nature of L tutor being one-on-one tutoring, the prices of the personalized tutoring service are significantly higher than that of the group sessions, especially for special classes or preparatory classes for examinations. Since it comes at a fee, the option of private tutoring may be a preserve of the rich students, thus increasing the inequity on students’ tutoring. As a result, children who cannot pay for private lessons may drop behind their fellows in class and do not have equal opportunities when it comes to learning.

• According to Wikipedia, private tutoring fees average between $25–$80 per hour, with specialized tutors charging up to $135 per hour, posing significant affordability challenges for many families.

• According to Wikipedia, following China’s September 2021 ban on for‑profit tutoring, New Oriental dismissed 60,000 employees as of January 2022, demonstrating the profound impact of regulatory crackdowns on service providers.

Advancements in Technology and Online Tutoring To Create Opportunity for the Product in the Market

Opportunity

With the help of advanced and developed technology of internet tutoring services for students and tutors have been opened. As a result, virtual tutoring allows students to receive excellent tutoring classes from the comfort of their homes with no regard for distances. This has enabled tutors to recreate the same solutions in their business model and take it to the global stage. AI in the learning process, smart applications, such as an AI-based learning environment, a virtual blackboard, and interactive quizzes, provide tutors with resources for enhancing the lessons. The procedure of incorporating high technologies in operations of offering tutoring services enhances service delivery and may attract many clients.

• According to the Ministry of Finance’s Economic Survey 2024‑25, the percentage of schools with internet facilities rose from 22.3% in 2019‑20 to 53.9% in 2023‑24, expanding the potential for digital and online tutoring platforms.

• According to the ASER Centre’s annual survey, the proportion of students opting for private tutoring increased from 26.4% in 2018 to 30.5% in 2022, indicating rising demand for supplementary education services.

Competition from Online Learning Platforms Could Be a Potential Challenge for Consumers

Challenge

Such as paid portals for learning in a distance manner, subscription-based web-sites and services in combination with reasonable prices interfere with tutoring services. Some families argue that online platforms are convenient, cost effective, but they prefer face to face tutoring mode. There is however the difficulty that in the increase of companies utilizing a digital platform there can be lack’s and limitations for families that do not have a stable internet connection, or the tools necessary to use computer based programs. This can be a challenge that would otherwise hinder most families to effect changes that would serve to ensure that they engage in online tutoring comprehensively.

• According to IZA’s Private Tutoring: Evidence from India, rural children spent 28.5% less on private tutoring than urban peers in 2007‑08, underscoring significant affordability barriers in rural markets.

• The Economist reports that only 31% of rural Indian schoolchildren under 15 received private tutoring in 2024 (up from 23% in 2010), with stark state‑level disparities—in some poorer states, three in four children access tutoring—highlighting uneven market penetration

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PRIVATE TUTORING MARKET REGIONAL INSIGHTS

• North America 

The market for private tutoring in North America, especially in the United States and Canada is rapidly developing because of growing demand for one to one approach to learning and development and growth of online tutoring. The predisposing factors also include a high disposable income; families can afford to hire professional tutors for their children in areas of testing, college admissions, and areas of concentration.

• Europe

Private tutoring is nevertheless widespread and its demand and characteristics are dissimilar in different European countries. In Western Europe especially in the United Kingdom, Germany and France there is a well established practice of private tutoring. On the other hand, Eastern European countries have reported new demand for private tutoring services as the competition in education has recently been ramped up.

•  Asia

Asia Pacific has emerged as the most dominant region in the Private Tutoring market share due to a convergence of factors that propel its leadership in this dynamic industry. Education is very important in most APAC countries, and there is more cultural preference in learning. This has created higher demand for hiring private tutors for children to help them in schooL tests and other examinations… The Industry of tutoring has been highly developed in countries like China, India, South Korea, and Japan because of high pressure in academics.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Private Tutoring Market Through Innovation and Market Expansion

Key enterprise players are shaping the Private Tutoring marketplace through strategic innovation and marketplace growth. Most of the well-known tutoring services from Kumon to Tutor.com and Chegg have attempted to incorporate online services into their list of offerings due to the growing demand for online learning.

• AL Education Group: According to the U.S. Securities and Exchange Commission’s Form 6‑K filing by TAL Education Group, as of February 28, 2024, its educational network comprised 1,098 learning centers spread across 109 cities throughout China.

• New Oriental Education & Technology Group: According to New Oriental’s press release for the first fiscal quarter ended August 31, 2024, the total number of schools and learning centers in its network reached 1,089 nationwide, an increase of 64 centers since May 31, 2024.

In this way, they contribute to meeting the student’s needs for timetables and geographical locations since they offer virtual sessions. These rules include the ability to engage in some form of accounts such as white boards, video and recorded lessons.

List of Top Private Tutoring Companies

• TAL Education(China)
• New Oriental(China)
• Xueda Education(China)
• American Tutor(U.S.)
• Ambow Education(U.S.)

KEY INDUSTRY DEVELOPMENTS

Sep 2022: Tutor.com, an online tutoring firm based in New York, U.S., rolled out LEO (Learner Engagements Online). It is a tutoring service that offers institutional and individual insight and timetabling data for institutions and students that consolidates extra curricular seven day a week academic service.

REPORT COVERAGE       

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.