Natural Food Flavors and Colors Market Size, Share, Growth, and Industry Growth by Type (Vegetable Flavor, Fruit Flavor, Spices, Natural Food Colors, Caramel Color, Lutein, Capsanthin and Others) By Application (Beverage, Sweet, Savory and Others) Regional Forecast To 2034

•   
•   
  

  Request a Free sample to learn more about this report

    

NATURAL FOOD FLAVORS AND COLORS MARKET OVERVIEW

The global Natural Food Flavors and Colors Market size stood at USD 5.78 billion in 2025, growing further to USD 7.07 billion by 2034 at an estimated CAGR of 2.26% from 2025 to 2034.

The United States Natural Food Flavors and Colors Market size is projected at USD 1.80222 billion in 2025, the Europe Natural Food Flavors and Colors Market size is projected at USD 1.70566 billion in 2025, and the China Natural Food Flavors and Colors Market size is projected at USD 1.42524 billion in 2025.

Natural food colors or dyes are often derived from plants, animals, fruits, insects, and minerals. Because they have no negative side effects, they are safe to use as food additives. Natural colors are also being used more frequently in therapeutic settings since they are either non-toxic or less toxic and have fewer adverse effects.

The market for natural food colors and tastes is expected to have potential for expansion as a result of the increasing number of end-use applications made possible by the multifunctional qualities of diverse natural ingredients. These hues and tastes are mostly used in meat, dairy, frozen desserts, convenience foods, and bakery & confectionery items by the food processing sector. Additionally, the majority of flavor and color applications are in the baking and beverage industries.

KEY FINDINGS

COVID-19 IMPACT

More Healthy Preferences to Boost the Market

Customers are purchasing more clean label items as a result of the COVID-19 pandemic since they are safe to ingest and have advantageous health effects. The natural food colors and flavors sector will benefit from this.

LATEST TRENDS

Bakery & Confectionery Sector to Propel the Market Demand

The market for natural food colors and tastes is expected to have potential for expansion as a result of the increasing number of end-use applications made possible by the multifunctional qualities of diverse natural ingredients. These hues and tastes are mostly used in meat, dairy, frozen desserts, convenience foods, and bakery & confectionery items by the food processing sector. Additionally, the majority of flavor and color applications are in the baking and beverage industries.

• In 2024, 71 % of global new product launches incorporated natural coloring agents (vs. 54 % in 2021).

• Demand for botanical flavorings surged by 22 % over recent years, tied to the clean‑label movement.

•   
•   
  

  Request a Free sample to learn more about this report

    

NATURAL FOOD FLAVORS AND COLORS MARKET SEGMENTATION

By Type Analysis

By type, market is segmented into Spices, Fruit Flavor & Vegetable Flavor.

By Application Analysis

Based on applications, the market is classified intoBakery & Confectionery, Beverages, Dairy & Frozen Products, Meat Products, Oil & Fat, Fruits & vegetables, Food

DRIVING FACTORS

Rise in Demand for Natural and Sterile Label Products to Push the Market

Due to the rise in demand for natural and sterile label products, there are many key factors predicted to propel the growth of the natural food colors and flavors market over the projected period. The market for natural food colors and flavors is also growing since there are more and more color hues and flavor combinations with many uses. According to further estimates, the market for natural food colors and flavors will expand more slowly as people become more aware of the negative consequences of synthetic dyes and artificial colors and flavors.

Popularization of Clean Label Movement to Augment the Demand

Because customers are becoming more conscious of their health, have more purchasing power, and there are more instances of food adulteration, there is a growing demand for foods with natural ingredients and clean labelling in practically every location. As a result, producers are putting more of an emphasis on growing their assortment of natural foods and drinks.

One of the key characteristics of packaged meals is the clean label. The clean label movement is becoming more popular among consumers, and as a result, they will start adopting diets based on natural components and moving away from synthetic ones. This will help the market for natural food colors and flavors to develop.

• Over 60 % of U.S. food manufacturers have adopted plant‑based natural flavors and colors in reformulations.

• Regulatory support and government incentives are accelerating industry shift to natural over synthetic ingredients.

RESTRAINING FACTORS

Lack of Uniformity in Laws Surrounding the Various Components to Hinder the Market

The market for natural food colors and flavors is expected to develop slowly over the timeline due to the planned price increase. In the near future, the market for natural food colors and flavors may face further challenges due to the lack of uniformity in laws surrounding the various components.

• According to our research, emphasizes that high production costs and scarcity of raw materials constrain adoption of natural ingredients.

• inconsistency and lack of harmonized regulations across regions hinder product launches and scale‑up

•   
•   
    src="https://www.businessresearchinsights.com/accets/frontend/images/replace-pixel.webp" style="display:block; height:Auto; width:100%" />
    

NATURAL FOOD FLAVORS AND COLORS MARKET REGIONAL INSIGHTS

South America to Grow Exponentially with the Forecasted Period

Because of the area's high population density and strong spending power, customers are seeking for a variety of comfort and functional foods. The demand for natural food colors and tastes is rising as a result of the change in the population's eating patterns brought on by a greater knowledge of healthy foods and drinks. Natural food, natural colors, and natural tastes are now in demand as a result of this. Another factor boosting the market for natural food colors & flavors is the growing desire for clean label foods & drinks among millennials.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

• Sensient Technologies: U.S. company highlighted for developing natural alternatives using sources like beet juice and algae.

• Givaudan: Named globally by MarketsandMarkets and Allied Market Research among leading firms in the natural flavors & colors space.

List of Top Natural Food Flavors And Colors Companies

• Synthite
• San-Ei-Gen
• ACH Food Companies
• Guangxi Zhongyun
• Mane SA
• Chunfa Bio-Tech
• MDH Spices
• Frutarom
• Haldin
• Synergy Flavors
• Akay Flavous and Aromatics
• Zhejiang Zhengwei
• Fuchs
• Sensient
• AVT Natural
• Yongyi Food
• Gajanand
• McCormick
• Ungerer & Company
• Nilon
• Huabao Group
• Chenguang Biotech Group
• Wang Shouyi
• Kotanyi
• Symrise
• Dharampal Satyapal Group
• Everest Spices
• DSM
• TAKASAGO
• KIS
• Prova
• Plant Lipids
• Anji Foodstuff
• WILD
• Givaudan

REPORT COVERAGE

The market research study examines the worldwide market in detail, focusing on important elements such as leading players, product/services or type, and leading end-use applications. Aside from that, the research analyses major advancements and provides insights into lighting market trends. In addition to the causes indicated above, the paper includes a number of other factors that have contributed to recent growth.