Natural Food Flavors and Colors Market Size, Share, Growth, and Industry Growth by Type (Vegetable Flavor, Fruit Flavor, Spices, Natural Food Colors, Caramel Color, Lutein, Capsanthin and Others) By Application (Beverage, Sweet, Savory and Others) Regional Forecast To 2033

Last Updated: 23 June 2025
SKU ID: 21605650

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NATURAL FOOD FLAVORS AND COLORS MARKET OVERVIEW

The global Natural Food Flavors And Colors Market was valued at USD 5.3 billion in 2024 and is expected to grow to USD 5.39 billion in 2025, reaching USD 6.17 billion by 2033, with a projected CAGR of 1.7% from 2025 to 2033.

Natural food colors or dyes are often derived from plants, animals, fruits, insects, and minerals. Because they have no negative side effects, they are safe to use as food additives. Natural colors are also being used more frequently in therapeutic settings since they are either non-toxic or less toxic and have fewer adverse effects.

The market for natural food colors and tastes is expected to have potential for expansion as a result of the increasing number of end-use applications made possible by the multifunctional qualities of diverse natural ingredients. These hues and tastes are mostly used in meat, dairy, frozen desserts, convenience foods, and bakery & confectionery items by the food processing sector. Additionally, the majority of flavor and color applications are in the baking and beverage industries.

COVID-19 IMPACT

More Healthy Preferences to Boost the Market

Customers are purchasing more clean label items as a result of the COVID-19 pandemic since they are safe to ingest and have advantageous health effects. The natural food colors and flavors sector will benefit from this.

LATEST TRENDS

Bakery & Confectionery Sector to Propel the Market Demand

The market for natural food colors and tastes is expected to have potential for expansion as a result of the increasing number of end-use applications made possible by the multifunctional qualities of diverse natural ingredients. These hues and tastes are mostly used in meat, dairy, frozen desserts, convenience foods, and bakery & confectionery items by the food processing sector. Additionally, the majority of flavor and color applications are in the baking and beverage industries.

Global-Natural-Food-Flavors-And-Colors-Market-Share,-By-Type

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NATURAL FOOD FLAVORS AND COLORS MARKET SEGMENTATION

By Type Analysis

By type, market is segmented into vegetable flavor, fruit flavor, spices, natural food colors, caramel color, lutein, capsanthin and others. The vegetable flavor segment will dominate the market in the coming years.

By Application Analysis

Based on applications, the market is classified into beverage, sweet, savory and others. The beverage use segment will lead the global share through 2033.

DRIVING FACTORS

Rise in Demand for Natural and Sterile Label Products to Push the Market

Due to the rise in demand for natural and sterile label products, there are many key factors predicted to propel the growth of the natural food colors and flavors market over the projected period. The market for natural food colors and flavors is also growing since there are more and more color hues and flavor combinations with many uses. According to further estimates, the market for natural food colors and flavors will expand more slowly as people become more aware of the negative consequences of synthetic dyes and artificial colors and flavors.

Popularization of Clean Label Movement to Augment the Demand

Because customers are becoming more conscious of their health, have more purchasing power, and there are more instances of food adulteration, there is a growing demand for foods with natural ingredients and clean labelling in practically every location. As a result, producers are putting more of an emphasis on growing their assortment of natural foods and drinks.

One of the key characteristics of packaged meals is the clean label. The clean label movement is becoming more popular among consumers, and as a result, they will start adopting diets based on natural components and moving away from synthetic ones. This will help the market for natural food colors and flavors to develop.

RESTRAINING FACTORS

Lack of Uniformity in Laws Surrounding the Various Components to Hinder the Market

The market for natural food colors and flavors is expected to develop slowly over the timeline due to the planned price increase. In the near future, the market for natural food colors and flavors may face further challenges due to the lack of uniformity in laws surrounding the various components.

NATURAL FOOD FLAVORS AND COLORS MARKET REGIONAL INSIGHTS

South America to Grow Exponentially with the Forecasted Period

Because of the area's high population density and strong spending power, customers are seeking for a variety of comfort and functional foods. The demand for natural food colors and tastes is rising as a result of the change in the population's eating patterns brought on by a greater knowledge of healthy foods and drinks. Natural food, natural colors, and natural tastes are now in demand as a result of this. Another factor boosting the market for natural food colors & flavors is the growing desire for clean label foods & drinks among millennials.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Top Natural Food Flavors And Colors Companies

  • Synthite (India)
  • Gajanand (India)
  • Ungerer & Company (U.S.)
  • Kotanyi (Austria)
  • McCormick (U.S.)
  • Givaudan (Switzerland)
  • DSM (Netherlands)
  • Dharampal Satyapal Group (India)
  • Fuchs (Germany)
  • TAKASAGO (Japan)
  • Haldin (Finland)
  • KIS (U.S.)
  • Symrise (Germany)
  • Sensient (U.S.)
  • Prova (U.S.)
  • Akay Flavous and Aromatics (Germany)
  • San-Ei-Gen (U.S.)
  • Nilon (Japan)
  • MDH Spices (India)
  • Mane SA (France)
  • AVT Natural (India)
  • Everest Spices (India)
  • WILD (U.S.)
  • International Flavors & Fragrances (U.S.)
  • ACH Food Companies (U.S.)
  • Synergy Flavors (U.S.)
  • Plant Lipids (India)
  • Wang Shouyi (China)
  • Anji Foodstuff (China)
  • Yongyi Food (China)
  • Zhejiang Zhengwei (China)
  • Huabao Group (Hong Kong)
  • Guangxi Zhongyun (China)
  • Chenguang Biotech Group (India)
  • Chunfa Bio-Tech (China)

REPORT COVERAGE

The market research study examines the worldwide market in detail, focusing on important elements such as leading players, product/services or type, and leading end-use applications. Aside from that, the research analyses major advancements and provides insights into lighting market trends. In addition to the causes indicated above, the paper includes a number of other factors that have contributed to recent growth.

Natural Food Flavors and Colors Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 5.3 Billion in 2024

Market Size Value By

US$ 6.17 Billion by 2033

Growth Rate

CAGR of 1.7% from 2025to2033

Forecast Period

2025-2033

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • Vegetable Flavor
  • Fruit Flavor
  • Spices
  • Natural Food Colors
  • Caramel Color
  • Lutein
  • Capsanthin
  • Others

By Application

  • Beverage
  • Sweet
  • Savory
  • Others

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