Digital AD platforms comprise online spaces that advertisers use as a marketing strategy. The strategy links devices, such as mobile phones and home computers, and uses the Internet of Things to control the internet and online broadcasting. The marketing strategy revolves around creating a brand awareness through search engines, social media, websites, apps, and emails. The market growth is attributed to the growing digitalization of businesses. Rapid use of social media and growing expansion of internet advertising foster the market growth. Further, growing technological advancement is expected to accelerate market progress. Growing business and increasing awareness about digital adverting are projected to aid industry development.
COVID-19 Outlook: Growing Demand for Internet Advertising to Boost Market Performance
Growing adoption of social media platforms during COVID-19 pandemic bolstered market progress. Increasing expansion of internet advertising in recent years boosted market growth. High use of social media to endorse music, movies, TV series, and other media material with the target audience accelerated the market performance. Growing adoption of engaging audience through digital content and respective platforms is projected to drive market growth.
Business Research Insights estimates the digital AD platforms market size to touch USD 573,480 million by 2025, exhibiting a CAGR of 10.39% during 2022-2025.
Business Research Insights highlights the top 7 companies operating in the digital AD platforms industry
- Sizmek
Sizmek is a leading advertising agency by Amazon. The company has solutions to distribute, create, and optimize messaging. The solutions include analytics, ad serving, creative authoring, and dynamic creative optimization solutions.
- Baidu, Inc.
Baidu is leading internet search engine company in China. The company offers services that are similar to Google. The company’s focus is on China and it controls most of the search market. The company has strong social strategies and huge customer base in the region.
- Yahoo
Yahoo is a powerful open platform, which connects brands and publishers. The company’s technology and business platforms offer to connect hundreds of millions of people at any corner of the world. The company allows people to access what they love. The CEO of Yahoo Jim who has an experience of over 20 years.
- Alibaba Group Holding Limited
Alibaba Group Holding Limited was established in 1999 by Jack Ma with only 18 people in China. The mission of the company is to make businesses easy anywhere. The company’s vision is to serve 2 billion global customers by 2036. The values of the company are trust of consumers, customer is priority, change is constant, and the last but not the least live seriously, work happily.
Facebook is one of the leading and popular digital media platforms. The company has 80+ offices across the world, 21 data centers, and only 1 headquarters. The founder of the company is Mark Zuckerberg. The principles of the company are serve everyone, give people a voice, keep people safe and strong privacy, promote economic opportunity, and build connection and community.
- Amazon. com. Inc.
Amazon. com. Inc. is a safe place to work and has a huge customer base all around the world. The products of the company are one click shopping experience, Amazon Prime, Alexa, Fire TV & tablets, Kindle, and Amazon Studios. The goal of the company is to create an easy access to people.
LinkedIn was officially launched on 5 May,2003. The company offers largest professional network to connect with more than 830 million members and territories worldwide. The vision of the company is to create economic opportunity for evet member in the global workforce. The mission of the company is to connect world’s professionals and make them successful and efficient.
Growing Demand for Online Adverting and Advanced Features Associated with Digital AD Platforms to Magnify Industry Evolution
The digital AD platforms industry is anticipated to witness lucrative growth opportunity owing to increase in technical developments. Global awareness about the advanced features of digital marketing will surge the digital AD platforms demand. There are growing technological advancements and high need for adverting platforms to provide businesses effective software tools. These factors are projected to drive market growth. Majority of the companies are investing heavily in social media marketing. Growing awareness to contact target customers with SEO and social media strategies is estimated to stimulate market progress in the coming years.