Digital AD Platforms Market Size, Share, Growth, and Industry Analysis By Type (Cloud Based and On Premise) By Application (Industrial, commercial, education, and Others), Regional Forecast To 2032

Updated On: 01 April 2024

Digital AD Platforms Market REPORT OVERVIEW

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The global digital AD platforms market size was USD 431941.5 million in 2022 and market is projected to touch USD 1128599.2 million by 2032, at a CAGR of 10.08% during the forecast period.

Digital marketing is a marketing strategy that uses linked devices such as home computers, mobile phones, and the Internet of Things to control online broadcasting and the internet. The majority of digital marketing campaigns revolve around disseminating a brand message over social media, search engines, apps, websites, and email. Technology, performance, marketing campaigns, future approaches, and decision-making are all important aspects of modern marketing.

Platforms are business tools that provide a variety of capabilities. Platforms enable numerous tasks across these needs, whereas tools handle specialized functions inside one business need, such as a single tool to schedule social media updates alone. With APIs, integrations, and collaborations with other apps or data sources, platforms often offer a broader variety of functions. As a customer moves down the sales funnel, digital marketing focuses on contacting them with communications through numerous networks.

COVID-19 Impact: Rising Social Media Platforms to Bolster Market Progress

Due to the rising use of social media to endorse TV series, movies, music, and other media material with the target audience during the COVID-19 epidemic, the expansion of internet advertising in the media and entertainment business has accelerated. The use of social media to promote and advertise entertainment and media material has been increasingly popular in recent years, since it aids in engaging audiences in the content and building anticipation before it is released on the respective platforms.

LATEST TRENDS

"Technological Advancements to Foster Market Growth"

The digitalization of business has changed the way firms conduct their operations. Advertising platforms primarily give businesses effective software tools that may be used across many channels. High-speed internet and the growing popularity of social media are motivating businesses to invest heavily in social media marketing. Furthermore, these systems enable businesses to integrate a variety of digital platforms and assess marketing initiatives.

Digital AD Platforms Market Segmentation

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• By Type Analysis

By type, the market is segmented into Cloud Based and On Premise.

• By Application Analysis

Based on applications, the market is classified into Industrial, commercial, education, and Others.

DRIVING FACTORS

"Rising Adoption of Online Advertising to Foster Market Growth"

The digital AD platforms market is expected to be driven by increasing technical developments and increased digital spending by businesses. Over time, technological advancements in the internet, combined with its increasing commercial use and the rapidly increasing number of internet users globally, have shaped the evolution of online advertising and produced various forms of digital advertising, new advertising business models, market levels, and players. There are also many types of mobile adverts, such as click to download, click to call, picture text, and banner ads. Furthermore, because of their simplicity and portability, people prefer smartphone devices to laptops and desktop computers. Similar procedures may be carried out on the former, which is why mobile platforms are so popular.

"Advanced Features to Boost Market Growth"

Various advertising agencies and corporations are concentrating on indirect advertising tactics like e-mail marketing and content marketing. These businesses produce films, infographics, blogs, and other types of information relating to their industry or product. This is one of the most successful ways to contact target customers because it complements other marketing strategies like paid search, SEO, and social media. Email marketing is also one of the most cost-effective advertising methods and the oldest kind of web advertising.

RESTRAINING FACTORS

"Increasing Usage of Ad Blockers to Hamper Growth "

The global digital AD platforms market is projected to be hampered by the increased usage of ad blockers. The majority of internet users dislike ads because they are uninterested in the ad content and hence block them. According to the social media Today LLC's Global Ad Blocking Behavior report 2019, about 30% of all internet users currently use ad blockers to reduce the amount of interruptive and deceptive advertisements they view online. Advertisers are finding it difficult to contact their target audiences and promote their businesses as a result of this. Therefore, the increased use of ad blockers is projected to stifle digital AD platforms market growth.

Digital AD Platforms Market REGIONAL INSIGHTS

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"Increasing Adoption of Digital Platforms to Foster Market Growth in North America"

North America is expected to dominate the digital AD platforms market share because of the rapidly expanding investments in digital advertising, particularly online advertising, which is expected to drive market expansion. Furthermore, the region is well-versed and advanced in terms of smartphones and online activity, providing advertising with numerous options. Digital advertising has become one of the most important kinds of advertising in the country, due to increased Internet penetration rates and the growing popularity of digital platforms.

Asia Pacific is anticipated to register significant growth over the forecast period. A high population density, the proliferation of smartphones, and the ongoing construction of high-speed data networks characterize the region. Furthermore, a substantial percentage of smartphone users in the region utilize their phones to access social media. Therefore, the region provides a plethora of options for online advertising.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnership to Strengthen their Market Position"

There are various market players operating in the industry, including established global businesses, regional and local market players serving a small number of clients. The digital AD platforms market can be classified as a highly fragmented market with fierce competition. Some market participants are improving their present items and releasing new ones in response to the increasing competition.

List of Market Players Profiled

• Sizmek (U.S.)
• Baidu, Inc. (China)
• Yahoo (U.S.)
• Alibaba Group Holding Limited (China)
• Dentsu Aegis Network (U.K.)
• Kenshoo (Israel)
• Acxiom Corporation (U.S.)
• Choozle (U.S.)
• Facebook (U.S.)
• Amazon.com, Inc. (U.S.)
• Adobe (U.S.)
• LinkedIn (U.S.)
• Conversant, Inc. (U.S.)
• Twitter (U.S.)
• DoubleClick (U.S.)

INDUSTRY DEVELOPMENT

• July 2020: Google launched new features aimed at helping advertisers using the company's services to make their products stand out in web search results and on other platforms.

REPORT COVERAGE

Market analysis, market share, market sizing, and market segmentation are among the topics covered in the report. These market research reports provide insight into a variety of industry prospects and dangers, key trends that will influence market growth during the projection period. It contains data on the changing competitive landscape, and a detailed vendor profile and market analysis.