Account Takeover Protection Market Size, Share, Growth, and Industry Analysis, By Type (Payment Protection, Account Information Protection, Login Protection), By Application (Healthcare, Public Utility, Academic Institution), and Regional Insights and Forecast to 2032

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ACCOUNT TAKEOVER PROTECTION MARKET REPORT OVERVIEW

The Account Takeover Protection Market size was valued at approximately USD 1.56 billion in 2023 and is expected to reach USD 7.68 billion by 2032, growing at a compound annual growth rate (CAGR) of about 20% from 2024 to 2032.

The Account Takeover Protection market is a market for solutions that help companies fend off cybercriminals who could abuse stolen email and password combos to get into business networks. Without this protection, a hacker can start so many cyber-attacks after entering in a wrong way. As businesses in several industries look to safeguard their digital assets and customer information, the market is maintained. In this report market trends, key players and competition are presented. Additionally, adopting better protection tools helps businesses understand how they can improve their security strategies and position their standing in the market, and what measures they need to take to grow in the future.

CRISES IMPACTING ACCOUNT TAKEOVER PROTECTION MARKET

Account Takeover Protection Industry Had a Negative Effect Due to Increased Cyber Threats During COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Account Takeover Protection is a marketplace that has been deeply impacted by the COVID-19 pandemic because it has accelerated the shift to remote work and online services. Account attacks go up, as companies move online, and cyber criminals exploit the holes. In reaction to this, organizations began greater investment in cloud based security solutions to secure their sensitive information and continue providing remote workers legitimate access to this data, highlighting that account takeover protection is becoming more important.

LATEST TRENDS

Increasing Use of Artificial Intelligence for Better Account Security

One of the key growth drivers is the use artificial intelligence (AI) to make accounts more secure. AI can detect and analyze the patterns of suspicious activity and as a result helps identify suspicious login behavior. For this reason, it is easier to spot cyber threats as they arise, which is prompting more businesses to adopt such a solution as it protects user accounts from being accessed without authorization.

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ACCOUNT TAKEOVER PROTECTION MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Payment Protection,Account Information Protection and Login Protection.

• Payment Protection: Payment Protection prevents unauthorized access to online payment systems, securing financial transactions. It ensures that hackers cannot steal or misuse credit card information during payments.

• Account Information Protection: This protects sensitive account data, like usernames and passwords, from being stolen or exposed. It keeps personal and business information safe from cybercriminals who try to break into systems.

• Login Protection: Login Protection enhances security at the point of user login by verifying identities and spotting suspicious activity. It helps block unauthorized attempts to access accounts, ensuring only legitimate users get in.

By Application

Based on application, the global market can be categorized into Healthcare, Public Utility, and Academic Institution.

• Healthcare: Healthcare applications safeguard patient records and medical data from unauthorized access. This prevents hackers from accessing sensitive health information or causing disruptions in medical services.

• Public Utility: Public Utility systems, such as water or electricity, use these protections to ensure essential services aren’t disrupted by hackers. It helps prevent cyber-attacks that could potentially cripple key infrastructure.

• Academic Institution: Schools and universities use account takeover protection to keep student records, research data, and internal systems safe from digital threats. It ensures that only authorized staff and students can access academic resources.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Increased cyberattacks drive demand for stronger account protection solutions

The growing number of cyber attacks, in particular account takeovers, is pushing big business to demand more robust security solutions. The most common attack targets email and password combinations that breach corporate networks, which result in losses of money and reputational damage. Account Takeover Protection is becoming increasingly popular as businesses invest in protecting sensitive data, as well as system integrity from unauthorized access.

Growing reliance on digital services necessitates enhanced account security measures

The attack surface has expanded as more and more have had to go online, using services, digital payments, and for remote access. With users logging in more via the digital infrastructure, protecting users’ accounts and login credentials has never been as critical as it is today. The need for advanced account protection solutions that can detect and prevent unauthorized access in real time is being set by wider digital adoption across the board.

Restraining Factor

High costs limit small businesses' ability to implement security measures

The biggest challenge for companies trying to secure their accounts is that these security systems are expensive to implement. If you’re part of a smaller company, you may struggle to pay the cost of the technology and tools you need to protect your information. And, this financial burden can cause delays in implementing the right security measures, making them vulnerable to cyberattacks. This may, however, means that many organizations do not give account safety proper consideration or spend sufficient time and money on this process.

Opportunity

Growing awareness leads to increased demand for protective services globally

Account protection services have a great growth opportunity in the emerging markets. Businesses in countries such as Brazil and India are realizing the need for online security and are beginning to start protecting themselves. As awareness of all these increases, companies selling account protection solutions are opening doors. By tapping into these markets businesses can get their medium of security services to a greater number of people through his reach.

Challenge

Evolving cyber threats require constant updates to security strategies

The Account Protection space is rife with changing cyber threats. Companies can’t keep their security measures up to date because hackers continue to break in new ways. It takes a lot of new technology and new strategies, not all of it easy and not cheap. Evolution of technology makes companies get somehow more under pressure confronting their resources in protecting their information.

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MARKET REGIONAL INSIGHTS

• North America

The North American market for Account Takeover Protection, particularly the United States Account Takeover Protection market, is projected to be the largest due to robust cybersecurity regulations and high demand from various sectors, especially finance and healthcare. The U.S. leads in technological advancements and significant investments in security solutions.

• Europe

In Europe the Account Takeover Protection market share is fueled by regulations like GDPR which are stringent on data protection. In order to meet legal requirements and protect sensitive customer information, companies are spending huge amounts of money on investing in cybersecurity solutions. Things are heading towards enhancing security measures to fight account takeovers, which mainly target banking and e-commerce sectors.

• Asia

Account Takeover Protection market growth in the Asia Pacific region is seeing rapid growth due to a rapid transformation of businesses towards the digital and a high penetration of internet. With countries like China and India seeing massive investments in cyber, it’s clear that organizations are placing more focus on the protection of sensitive data.

KEY INDUSTRY PLAYERS

Investing in advanced technologies enhances security and deters cyber threats

Account Takeover Protection is being spearheaded by players like Kount Inc, Imperva and CyberSource. The goal of them is to create cutting edge security solutions to fight cyber threats. To identify unusual login activities, many are now funding far future technologies, such as artificial intelligence. Companies are also teaming up with rivals to increase services and reach, to adapt to a changing market that’s becoming increasingly competitive.

List of Top Account Takeover Protection Companies

• Kount Inc (U.S.)
• Imperva (U.S.)
• CyberSource (U.S.)
• Barracuda Networks, Inc (U.S.)
• Agari Data Inc (U.S.)
• Avanan (U.S.)
• Ravelin Ltd (UK)
• Radware (Israel)
• InfiSecure (India)
• Akamai (U.S.)

INDUSTRIAL DEVELOPMENT

June 2023, A new AI-based feature launched by Kount Inc helps businesses quickly spot unusual login attempts. By analyzing user behavior, this tool is meant to become harder for hackers to take over accounts. It offers an extra layer of security adding to cybercrime's battle against online transactions and increasing confidence amongst businesses and customers alike.

REPORT COVERAGE

This report encompasses a detailed analysis of the Account Takeover Protection market, including revenue estimations, market dynamics, and competitive landscape. It also explores segmentation by type, application, and region, highlighting key industry players and recent developments. The aim is to provide actionable insights for businesses and stakeholders in the cybersecurity domain.