Action Figures and Statues Market Size, Share, Growth, And Industry Analysis by Type (Plastic, Silica Rubber & Others) by Application (Under 18 months, 18 months–4 years, 4–8 years, 8–15 years, Over 15 years), Regional Insights and Forecast From 2025 To 2035

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ACTION FIGURES AND STATUES MARKET OVERVIEW

The global action figures and statues market, valued at USD 18.28 billion in 2025, is projected to reach USD 19.95 billion in 2026 and further escalate to USD 43.74 billion by 2035, driven by a strong CAGR of 9.12%.

In the market, products are meticulously crafted collectible figurines and statues, typically made from high-quality materials like resin or PVC. These intricately detailed creations serve as tangible representations of iconic characters and moments from pop culture, including superheroes, movie villains, and beloved video game protagonists. These items are sought after by collectors, fans, and enthusiasts who display them prominently in their homes, offices, or private collections. These figurines and statues are not only prized possessions but also serve as conversation starters, art pieces, and expressions of fandom, allowing individuals to connect with their favorite franchises on a deeper level.

The action figures and statues market size has experienced substantial growth due to several key factors. First, the ever-expanding realm of pop culture, including the proliferation of superhero movies, TV series, and video games, continually generates new iconic characters and moments, driving demand for collectibles. Additionally, advancements in manufacturing techniques, such as 3D printing and digital sculpting, have enabled greater intricacy and detail in these figurines, attracting collectors seeking higher-quality pieces. Moreover, the rise of online marketplaces and fan communities has made it easier for enthusiasts to discover, buy, and trade these items, further fueling market expansion. In sum, the market's growth is a reflection of both the enduring appeal of pop culture and the evolving methods of production and distribution.

KEY FINDINGS

COVID-19 IMPACT

Pandemic Created Including Manufacturing Delays And Material Shortages to Hamper the Market Growth

The COVID-19 pandemic has been unprecedented and staggering, with market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

The COVID-19 pandemic significantly impacted the action figures and statues market. Initially, the industry faced disruptions in the supply chain, with production delays and shortages of materials due to global lockdowns and restrictions. Brick-and-mortar stores, often critical for collectors, experienced closures, affecting sales. However, the pandemic also led to an increased focus on e-commerce, with many enthusiasts turning to online platforms to purchase collectibles. On the demand side, as people spent more time at home during lockdowns, there was a surge in interest in hobbies like collecting, bolstering the market. Moreover, canceled conventions and events led to virtual collectibles and exclusive releases, further stimulating online sales. Overall, the pandemic's impact was a mixed bag, with challenges in the supply chain but an overall boost in demand driven by shifting consumer behaviors and a renewed passion for collecting. 

LATEST TRENDS

Use Of Augmented Reality (AR) And Virtual Reality (VR) Technology Is A Prominent Trend In The Industry

A notable trend in the action figures and statues market is the integration of augmented reality (AR) and virtual reality (VR) technologies. Some manufacturers are introducing collectibles that come with AR apps or VR experiences, providing fans with immersive interactions with their favorite characters. These technologies allow enthusiasts to bring their figurines to life through digital animations or explore virtual worlds related to the franchises. Leading players in the market, such as Funko and Sideshow Collectibles, are actively embracing this trend. They are partnering with tech companies to develop AR/VR-enhanced collectibles and launching limited-edition items bundled with exclusive digital content. This not only adds novelty to traditional collectibles but also attracts younger generations who appreciate the fusion of physical and digital experiences, ensuring the market's continued growth and relevance in the digital age.

• According to the U.S. Toy Association, more than 35 million collectible action figures were sold in North America in 2024, reflecting rising interest in licensed superhero and movie franchises.

• The Entertainment Software Association reports that over 28% of action figure purchases are now linked to video game and streaming franchise tie-ins, showing a shift toward digital entertainment influence.

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ACTION FIGURES AND STATUES MARKET SEGMENTATION

By Type

Depending on type, the market given are types: Plastic, Silica Rubber & Others.

The Plastic type will capture the maximum market share through 2035.

By Application

The market is divided into Under 18 months, 18 months–4 years, 4–8 years, 8–15 years, Over 15 years based on application.

The market players in cover segment like Under 18 months will dominate the market share during 2025-2035.

DRIVING FACTORS

Rise Of International Entertainment Brands to Fuel the Market Growth

One of the driving factors behind the action figures and statues market growth is the expansion of global entertainment franchises. The continuous release of blockbuster movies, TV series, video games, and comic books featuring beloved characters creates a constant stream of new merchandise opportunities. As these franchises expand their fan bases, demand for collectibles representing these characters and moments escalates. Additionally, the interconnected nature of modern entertainment, with crossover events and extended universes, fuels the desire to collect related figurines and statues. This factor not only sustains the market's growth but also encourages collectors to seek out new additions to their collections, driving ongoing demand for these products.

Growing Consumer Attraction Of Nostalgia to drive the Market Growth

Another key driving factor in the growth of the market is the increasing appeal of nostalgia among consumers. Many individuals who grew up with iconic characters and franchises from the past now have the disposable income to indulge in collecting memorabilia that holds sentimental value. This emotional connection drives a strong and steady demand for vintage or retro-style figurines and statues, especially those linked to classic movies, TV shows, or video games. Manufacturers have capitalized on this trend by re-releasing or reviving older collectibles and adapting them to modern production standards, further fueling interest and sales. Nostalgia's enduring pull continues to be a potent force behind the market's expansion.

• According to the U.S. Census Bureau, over 60% of households with children under 18 own at least one collectible action figure, highlighting strong consumer penetration.

• The Toy Industry Association states that licensed figures from movies, TV shows, and comics account for more than 75% of global revenue in the segment, driving high demand for branded collectibles.

RESTRAINING FACTORS

Difficulty of Counterfeiting can be a Significant Restraint on the Market

A notable restraining factor in the market is the challenge of counterfeiting and the proliferation of low-quality replicas. The availability of counterfeit collectibles, often sold at significantly lower prices, can erode consumer confidence and trust in the authenticity of products. This not only impacts the market's reputation but also poses financial risks to both collectors and legitimate manufacturers. Additionally, the rise of online marketplaces has made it easier for counterfeiters to reach a global audience. To counter this, leading players and industry organizations are investing in anti-counterfeiting measures, including holographic labels and authentication services, but this remains an ongoing challenge for the market.

• According to the Consumer Product Safety Commission (CPSC), nearly 15% of action figures recalled in the past year were due to small parts posing choking hazards, restricting market growth for certain age groups.

• The Federal Trade Commission (FTC) reports that over 10% of manufacturers face import tariffs on collectible figures, increasing production costs and limiting pricing flexibility.

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ACTION FIGURES AND STATUES MARKET REGIONAL INSIGHTS

North America to Dominate owing to Wide Variety of Franchises and Cutting-Edge Technology

North America stands as the leading region in the action figures and statues market share and projected growth rate. The region boasts a robust collector culture, driven by a strong affinity for pop culture, comics, movies, and gaming. The presence of major entertainment hubs, like Hollywood, and numerous fan conventions contribute to the market's vitality. Furthermore, North America's advanced e-commerce infrastructure and a high level of disposable income among consumers make it a thriving marketplace for collectibles. With an ever-expanding array of franchises and innovative technologies, North America is expected to continue spearheading the growth of the market in the foreseeable future.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Hasbro (U.S.): Manufactures over 120 million units of action figures and statues annually across more than 50 countries, focusing on franchises like Marvel, Star Wars, and Transformers.

• Hot Toys: Produces around 1.8 million high-detail action figures per year, primarily for the North American and Asian markets, catering to adult collectors.

List of Top Action Figures And Statues Companies

• Hot Toys (Hong Kong)
• Hasbro (U.S.)
• Prime 1 Studio (Japan)
• Iron Studios (Brazil)
• Mattel (U.S.)
• XM Studios (Singapore)
• Sideshow (U.S.)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.