AD Tech Market Size, Share, Growth, and Industry Analysis, By Type (Web-Based, Cloud-Based, On-Premise and others), By Application (Large Enterprises, SMEs and Others) Regional Forecast By 2031

Updated On: 08 April 2024

AD Tech Market Report Overview

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The global AD Tech market size was USD 20.3032 billion in 2021, as per our research, the market is expected to reach USD 70.75 billion by 2031, exhibiting a CAGR of 12.92% during the forecast period. 

The global COVID-19 pandemic has been unprecedented and staggering, with AD Tech market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The phrase "advertising technology," or "AdTech," refers to a broad category of hardware and software used by marketers to deliver and track their digital advertising campaigns and target audiences. AdTech emerged to simplify the process as buying and selling digital ads got increasingly difficult. Demand-side platforms are popular AD Tech products that let advertisers buy impressions and choose audiences across a variety of publisher websites.

 Advertisers and agencies may now manage integrated campaigns successfully thanks to the market. Additionally, it enables businesses to maximise their return on investment (ROI) from digital advertising and make the best use of their budget. In the end, the AD Tech landscape gives advertisers the ability to strategically plan and enhance their marketing initiatives.

COVID-19 Impact: Usage of Internet increase the market

Advertisers have changed by keeping up with customers, which entails giving digital advertising priority. The internet environment is conducive to "direct response" marketing, which are those that encourage consumers to make quick purchases. This is an alluring opportunity for firms who are on a tight budget and want to increase sales. Facebook and Google reported higher first-quarter sales than were anticipated. This is a significant component increasing the market's demand.  In addition, the outbreak has a positive impact on the business operations of the enterprises, which affects the market as a whole. The industry has been somewhat impacted by this.

LATEST TRENDS

"Demand of Programmatic Advertising to Boost the Market Growth"

The employment of technology to buy and sell digital adverts is known as programmatic advertising. Digital ad inventory can be purchased through programmatic advertising using an automated method from the web, mobile, applications, video, and social media. Programmatic advertising automates workflow processes and applies machine learning algorithms to target viewers with the most relevant ads based on a range of factors, including demographics, purchasing trends, and more. Numerous advantages come with programmatic advertising. Greater effectiveness, a more targeted audience, transparency, and real-time measurement and optimization are possible outcomes for advertisers. Thus, a key trend that is opening up potential for the industry to grow is the demand of programmatic advertising. These new developments are mostly to blame for the market's overall growth.

AD Tech Market Segmentation

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• By Type

Based on type, the market is classified into Web-Based, Cloud- Based, On-Premise and others.

• By Application

Based on application, the market is categorised into Large Enterprises, SMEs and Others.

DRIVING FACTORS

"Better Utilisation of the AD spend that Gives the Market Extra boost "

Based on first-party and third-party information, AD Tech assists advertisers and agencies in delivering the appropriate content at the appropriate time to the appropriate audiences, ensuring that advertisements are seen by engaged audiences who may be interested in the good or service. Some brands are able to use their money more effectively by using AD Tech than they are by using conventional media procurement and delivery techniques, where inventory and ad placement are less predictable. As a result, the growth, and the increasing advance technologies will boost the market. It will contribute to the expansion of the information and communication technology industry and it will improve the overall AD Tech market growth.

"Increasing Operational Efficiencies for Campaigns to Encourage Market Expansion"

Advertisers and agencies may plan and evaluate their campaigns more successfully and efficiently thanks to AD Tech. Their products, such as ad servers, enable a bird's-eye perspective of an advertising campaign, providing an advertiser or agency with knowledge about the locations and performance of their ads. The planning and procurement of advertisements is expedited and productivity is maximised as a result. As a result, these factors are collectively promoting market expansion, increasing company revenues. As a result, the increasing operational efficiencies for campaigns will help the market to boost.

RESTRAINING FACTORS

"The lack of transparency in pricing and costs to Impede Market Expansion"

Few standards and regulations were in place when AD Tech initially started to be used a few years ago, which allowed middlemen, such as your agency's DSPs, to raise prices. Tragically, a lot of programmatic advertising businesses saw this as a chance to profit. These agencies were taking 40–65 percent of their clients' advertising budgets as "hidden costs. “There were stipulations that made this completely legal, but they were buried deep within unnecessarily complicated contracts. Legal, certainly, but unethical. And customers had no idea better. These digital agencies were able to grab 25 cents from each dollar spent on advertising thanks to murky fees, constraints, and knowledge walls. As it happens, all of this was discovered a few years ago. Even while certain agencies are not transparent, AD Tech is highly open. 

AD Tech Market Regional Insights

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"United States Dominating the Market Across the Globe"

The market for AD Tech in United States has benefited from the region's expanding industrial development, and various driving factors which has increased the potential sectors as this region is the largest user of the product. The key factor driving the growth of the AD Tech market share is the growing demand of product in Large Enterprises and SMEs industry is one of the major reasons to drive the market. Rapid urbanization developments will further boost the overall market. 

KEY INDUSTRY PLAYERS

"Leading Manufacturers to Boost Product Demand"

The analysis covers data on market participants and their positions within the industry. Through appropriate research, mergers, technological development, expanding production facilities, and collaboration, data is being gathered and made available. Information on manufacturers, regions, types, applications, sales channels, distributors, traders, dealers, research findings, and more is provided in the study on materials. 

List of Market Players Profiled

• Google (U.S.)
• Facebook (U.S.)
• Orackle (U.S.)
• Criteo (France)
• Mobvista (China)
• Magnite (U.S.)
• Verizon (U.S.)

REPORT COVERAGE

The study goes into great detail about market segmentation by type and application. The study examines a broad range of participants, including existing and potential market leaders. A considerable market expansion is anticipated as a result of several important factors. In order to provide market insights, the research additionally analyses elements that are probably to boost AD Tech Market share. The report makes forecasts for market expansion during the projected time period. The objective of the regional study is to explain why one region dominates the worldwide market. There are a lot of issues that have all been carefully considered that prevent the industry from growing. The research also contains a market strategic analysis. It includes thorough market information.