Adult Milk Powder Market Size, Share, Growth, and Industry Analysis by Type (Whole Milk Powder, Skim Milk Powder), by Application (Student, Pregnant Women, Seniors, Ordinary), Regional Insights, and Forecast To 2031

Updated On: 22 April 2024

Adult Milk Powder Market Report Overview

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global adult milk powder market size was USD 7150.54 million in 2022 and market is projected to touch 15645.64 Million by 2031, exhibiting a CAGR of 9.09% during the forecast period.

Adult milk powder is a type of powdered milk designed for consumption of adults typically for those who have difficulty in in digesting lactose. Adult milk powder is made by sprinkling liquid milk into a heated chamber and allowing the moisture to evaporate quickly. These powders provide a completely natural taste without sweetness. It offers a long shelf life due to the low moisture content. Powdered milk comes in a variety of forms, such as whole, buttermilk, non-fat and skim. It is a source of vitamins and minerals such as magnesium, calcium, zinc, potassium and phosphorous. It is mainly refer to the Milk Powder used for adult. "Adult milk powder is targeted at the adult which provides the nutrition supplement to the group. "Furthermore milk powder shelf life is higher than regular milk leading to increased demand for milk powder over regular milk. Also Skim milk powder is a natural and rich source of proteins. It is also a good source of calcium and is rich in other essential minerals such as selenium, phosphorous, magnesium, potassium, and zinc." "

"Worldwide leading milk powder manufacturers are actively expanding their adult milk powder business. "Milk powder is easy to carry while travelling and can be easily used by mixing in it. The need for processed and packaged food products among working people is more due to their busy schedule and easy availability of ready-to-drink. In places where fresh milk is hard to obtain due to a lack of proper transportation and storage facilities the availability of milk powder makes it an everyday substitute for liquid milk.

COVID-19 Impact: Pandemic hampered supply chain, resulting in restraining growth

The COVID-19 has been affecting economies and industries globally due to lockdowns, travel bans, and business shutdowns. The shutdown of various plants and factories has affected the international supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in the international market influenced the adult milk powder business. Prices fluctuated due to the limited supply of milk in the market which affected the overall price of the final product making it more expensive than the average market price. 

Latest Trends

"New Innovations in the industry to boost the market growth "

Innovation, processing, and advancement in packaging are the main areas of market that is providing milk powder market opportunity for growth. Factors, such as health awareness & consciousness among customers and varying consumer eating habits & tastes, are projected to drive innovation. Innovative packaging strategies such as attractive jars, large packages, resalable packaging, and big tubs also contribute to higher sales of products. The growing knowledge about the importance of milk powder is also anticipated to contribute toward market growth.  The rising expenditure by the leading market players on the development of new and innovative milk powder products that provide various health benefits is also expected to support the market growth in the coming years.

Adult Milk Powder Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into whole milk powder and skim milk powder.

Whole milk powder capture the maximum market shares through forecast period.

• By Application Analysis

According to application, the market can be segmented into student, pregnant women, seniors, and ordinary.

Adult milk powder market players cover segment like Ordinary will dominate the market share during forecast period.

Driving Factors

"Increase in demand due to nutritional value to accelerate product demand"

Milk powder is consumed worldwide due to several nutrients such as vitamin B12, thiamine and high amounts of protein which is driving the adult milk powder market. Intake of whole milk powder and skimmed milk powder increased as the number of middle-class customers, household incomes, and health consciousness among consumers increased, driving the market growth. Skim milk powder is a natural and rich source of proteins. It is also a good source of calcium and is rich in other essential minerals such as selenium, phosphorous, magnesium, potassium, and zinc.

" Miscellaneous use of milk powder to improve the growth of the market"

Miscellaneous uses of milk powder in the production of various packaged food and beverage products owing to its ease of use and versatility are contributing to its increased demand. Milk powder is a common ingredient in baked goods, baby formula, and confectionery products. Yogurt, cheese, and other dairy products are also produced using milk powder which are increasingly preferred by the working population. In addition, the availability of various milk powder types such as whole, skim, instant, and full cream milk powders, among others, is expected to support the market growth in the upcoming years.

Restraining Factors

"High cost of production to deplete the Market"

The adult milk powder market faces high cost of production. The fluctuating prices of milk powder and shortage of raw material are major concerns for manufacturers. Also some consumers notice powdered milk as inferior quality product compared to fresh milk which limit the demand of adult milk powder. Moreover people are more health conscious nowadays so demand for powdered milk is less as some of the flavoured milk powdered contains high sugar. 

Adult Milk Powder Market Regional Insights

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"Asia Pacific to dominate the market due to the growing consumption of confectionery goods"

The Asia Pacific region is expected to be a major share for adult milk powder market due to changing consumer lifestyles and the rising consumption of confectionery and baked goods in the region. Better economic conditions in emerging countries are further creating a huge demand for dried milk products. Increasing focus on health and fitness, rising consumption of nutritional and dietary supplement are the key factors that govern the adult milk powder market in the region which increase the market share.

Key Industry Players

"Key companies are focused on gaining partnerships in the market"

The players focus on exceptional marketing schemes to increase their product sales. The companies are also introducing fortified milk powders that provide extra nutrients to consumers. Companies focus on new product launches with natural or organic claims as their key marketing strategy. Due to the increased milk powder demand countries across the world have been importing milk powder to meet the need of the same.

List of Market Players Profiled

• Arla (Denmark)
• Yili (China)
• Maxigenes (Australia)
• Yashily (Hongkong)
• Fasska (Belgium)
• Lactalis (France)
• Nestle (Switzerland)
• Amul (India)

Report Coverage

Report introduces the market competition situation among the distributors and manufacturers profile, market value analysis, and cost chain structure are covered in this report. The adult milk powder market report provides an overview of market value structure, cost drivers, and various driving factors and analyses the business then studies the global outline of industry size, demand, application, revenue, product, region, and segments. The updated market research report on Adult Milk Powder market allows the buyers and manufacturers to stay updated with the current market trends, ongoing happenings, and a clear picture on the market scenario. With the potential for product differentiation, strategic partnership adult milk powder market presents exciting opportunities for the players in the industry.