Adult Toys Market Size, Share, Growth, and Industry Analysis, By Type (Vibrators, Rubber Penis and Others), By Application (Women Use and Men Use), Regional Insights, and Forecast From 2024 To 2031

Updated On: 20 November 2023

Adult Toys Market Report Overview

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The global adult toys market size was USD 23440 million in 2021 and is expected to reach USD 51884.99 million in 2031, exhibiting a CAGR of 8.2% during the forecast period.

Specially made for sexual stimulation, sex toys. The toys aid in enhancing sexual performance, lengthening foreplay, and satisfying an unwilling partner. Additionally, some of the clients use sex toys for climax, fantasizing, unwinding, sleeping, and just to feel connected to their own bodies. People's opinions on the use and acceptance of sex toys are evolving globally. The same importance should be placed on sexual wellbeing as on physical and mental health. The market players have been inspired to create cutting-edge pleasure-giving products as a result of the shift in consumers' perceptions about sex toys.

The coronavirus outbreak, the development of digital technology, and a greater emphasis on leading healthy and environmentally friendly lives have had the most effects on the Adult Sex Toy industry for consumer goods. The customer is in charge thanks to digitalization, which also makes it possible for on-the-spot product evaluation and limitless comparisons. Consumer products companies must maximize their marketing techniques to keep customers in this fiercely competitive market.

COVID-19 Impact: Complete Shutdowns to Increase Demand for Sex and Plunge Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with adult toys market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

During the COVID-19 epidemic, the market experienced substantial growth. Complete shutdowns and online product availability significantly contributed to the region's heightened demand for sex toys. The epidemic significantly disrupted the market by altering consumer purchasing behavior. Within days, it became difficult to find toilet paper, shelf-stable food and drink, and cleaning supplies in some places. The consumer products sector is becoming increasingly impacted by sustainability. Demand for consumer items made ethically and ecologically is rising. The coronavirus pandemic has had an impact on small and medium-sized enterprises. However, it has helped the e-commerce sector. Due to the increased use of adult toys in a number of applications, the market for these products is expanding globally.

Latest Trends

"Cutting Edge Innovation in Adult Toys to Uplift the Market Growth"

After the epidemic, the world was prepared to adopt the newest trends in the consumer goods sector. With consumers' behaviour changing quickly, the consumer products business is going through a substantial transformation. The pandemic and other worldwide shifts are changing daily consumer requirements and preferences. Leading consumer goods corporations have created cutting-edge items to satisfy an expanding range of human wants and needs.

There will be a lot of changes in the consumer markets around the world during the next few years, including the market for adult sex toys. Companies will develop cutting-edge innovations to outperform the market in order to satisfy customer wants. Due to the growing use of the internet, businesses will also observe a change in their business models.

Adult Toys Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into vibrators, rubber penis and others.

In terms of product, vibrators is the largest segment.

• By Application Analysis

Based on application, the market can be divided into women use and men use.

In terms of application, women is the largest segment.

Driving Factors

"Availability of Sex Toys Online to Enhance Market Sales"

The increasing popularity of such products could be attributed in large part to the purchase of sex toys online. The days of having to bravely approach the sex business from outside are long gone. Even the most traditional parts of society can easily start investigating toys thanks to online shopping options. Another intriguing element that has contributed to a surge in sex toys is the current state that the world is in. Online sales of sex toys have significantly increased across a number of nations ever since the Covid-19 outbreak began. Although that is obviously an isolated incident, it shows how much attitudes toward the ownership of adult toys have evolved.

"Sexual Wellness of Women to Augment Market Growth"

The rise of adult toys market is mostly due to the empowerment of women. Such performances that emphasized the sexuality and strength of women popularized sex toys and encouraged many people to try them. Many traditionally conservative nations are beginning to embrace the concept. The key driver for the adult toys market growth is women's rising sexual well-being.

Restraining Factors

"Lack of Guidelines for Adult Sex toys to Hinder Market Growth"

The market may soon be impacted by a lack of general guidelines for adult sex toy applications. In many wealthy and developing nations, there will be less demand for and use of adult sex toys due to a lack of awareness. Each nation has its own rules and regulations governing the usage of adult sex toys. Companies find it challenging to adhere to these national laws and regulations. This could discourage investment in the adult sex toy business and have a detrimental effect.

Adult Toys Market Regional Insights

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"North America to Dominate the Market Due to Online Availability of the Toys in the Region"

North America dominates the market and owns largest portion of adult toys market share. The adult sex toy business is dominated by North America, thanks to the region's expanding technology, electrical, and automotive sectors. Social restrictions that discouraged sexual activity also provided a favorable atmosphere for the usage of sex toys in North America. Online sex toy shopping may have had a significant impact on the rise in demand for these products in the area. This covers all sectors relating to consumer products.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

This study on adult toys market offers details on the rivals' competitive environment. Information contains a summary of the business, financial data from leading corporations, revenue earned, and investments made in the exploration of new markets. Additionally, it describes the company's advantages and disadvantages. These facts do not specifically address how businesses are focusing on the market. Launches of new technologies, acquisitions and mergers, and R&D are important strategies in the adult sex toy sector.

List of Market Players Profiled

• Doc Johnson (U.S.)
• Durex (England)
• FUN FACTORY (China)
• Lelo (Sweden)
• California Exotic (California)
• Shenzhen Jizhimei (China)
• Church & Dwight (U.S.)
• Nalone (U.K.)
• Liaoyang Baile (China)
• Lover Health (U.S.)

Report Coverage

This research profiles a report on adult toys market with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.