Adventure and Safari Market Size, Share, Growth, and Industry Analysis by Type (Island, Landscape, Polar Region & Other), By Application (Millennial, Generation X, Baby Boomers & Others), Regional Insights, and Forecast To 2034

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ADVENTURE AND SAFARI MARKET OVERVIEW

The global Adventure and Safari Market is poised for significant growth USD 1.65 billion in 2025, and projected to reach USD 4.08 billion by 2034, with a CAGR of 12.01% from 2025 to 2034.

The United States Adventure and Safari market size is projected at USD 0.54 billion, Europe at USD 0.41 billion, and China at USD 0.47 billion in 2025.

In order to provide consumers with a service that includes a zoo-like commercial drive-in tourism attraction where visitors can drive their own vehicles or ride in vehicles provided by the firm to see freely roaming animals, adventure and safari are conducted by a tourism company. Land-based pursuits including hiking, mountaineering, ski touring, and snowboarding are included in this category of luxury travel. Most millennial travelers favor this type of travel. Exploring beautiful landscapes or wildlife in an exciting manner is the core concept behind Adventure and Safari.

A private vacation adventure and safari is a luxury in which the traveler has total choice on their destination, activities while there, and length of stay. People who have more money than time should travel in this way. Customized safaris and adventures are typically planned by small groups or solo travelers who deal with businesses that specialize in planning these unique itineraries in accordance with their own unique preferences. Private vacations are typically booked directly by the traveler, including all necessary travel arrangements, lodging, and any other preferred activities.

KEY FINDNGS

COVID-19 Impact: Restrictions on Tourism Causes Market Distortion

The global COVID-19 pandemic has been unprecedented and staggering, with adventure and safari market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

For consumer companies, the COVID-19 outbreak resulted in issues like unstable markets, a decline in client confidence, and challenges with traveling business. The global traveling includes all the vehicles and visiting places. Known places, tourism and other has become challenging due to lockdowns. It had a financial impact on the markets for equipment in addition to having an immediate impact on markets, supply and demand, and all of these other things. The tourism industry was badly affected by restricted activities and business travelling has also declined with a shift towards video conferencing. The pandemic impacted the industry dynamics, forcing organizations to revamp their entire operation structures to maintain stability amid the disruptions. Aside from that, the companies' business operations have been affected by the outbreak, which has an effect on the overall tourist places. This has partially impacted the adventure and safari market.

LATEST TRENDS

Safari Tourism to Boost the Market Growth

A rising trend in safari tourism is to go on luxurious safaris. This allows visitors to experience the beauty of the natural habitat of wildlife and tribal life without sacrificing their standard of living. A luxury safari is a vacation experience that combines traditional tribal elements with contemporary comforts. Another noteworthy tendency is the evolution of the safari into a vacation trip focused mostly on sight-seeing and wildlife photography. Additionally, the idea of ethno-tourism in safari tourism has grown significantly in popularity among travelers, particularly young and working-class travelers who want to see various lifestyles and natural ecosystems. The market's total expansion is primarily due to all these new developments.

• According to the United Nations World Tourism Organization (UNWTO), over 55% of international tourists in 2023 preferred nature-based and cultural travel experiences, significantly boosting demand for customized safari tours.

• As per Adventure Travel Trade Association (ATTA), nearly 42% of millennial travelers opted for high-end safari experiences blending luxury lodging with traditional tribal and wildlife encounters.

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ADVENTURE AND SAFARI MARKET SEGMENTATION

• By Types

Based on type, the market is classified into Island, Landscape, Polar Region & Other.

• By Application

Based on application, the market is categorized into Millennial, Generation X, Baby Boomers & Others.

DRIVING FACTORS

Social Media Gives the Market Extra Boost

Travelers today desire a thorough understanding of the local cultures of the destinations they visit. The wilderness can be explored using a variety of adventure and safari tour styles. Social media usage stimulates the market's expansion. Using images to increase online interaction on various social media platforms works in almost every industry. Additionally, there are a number of social media influencers and bloggers who specialize on travel who have a sizable following. People are influenced by the posts and stories of others, which will boost demand for the adventure and safari industry. Through their publication of travel-related information, all of these bloggers and influencers increase public interest in safari tourism. In addition, increasing storytelling on social media sites like Facebook, Instagram, Blogger, and many other similar sites is increasing interest in safari tourism among individuals all over the world. As a result, the growth, and increasing use of use of social media to boost the market will contribute to the expansion of the consumer goods industry and it will improve the overall adventure and safari market growth.

• According to a global survey by Statista, over 68% of travelers stated that social media content directly influenced their decision to book safari or adventure travel experiences in 2023.

• Based on findings by the World Travel & Tourism Council (WTTC), Millennials contributed 47% to global experiential travel bookings in 2023, with safari tourism as a top preference.

Millennials to Accelerate Market Growth

The use of luxury travel is appealing to Millennials for a variety of reasons. For instance, they value the chance to travel and experience new things while getting to know the locals and their cultures. Additionally, a lot of Millennial vacationers look for fresh challenges by partaking in adrenaline-pumping activities like bungee jumping or hiking across glaciers, which is fueling the expansion of the adventure and safari tourism sector. Additionally, some people prefer luxury travel with scheduled activities to lounging on the beach because they value their time spent discovering new cities. Thanks to new millennials, social media and tourism the sector will grow at a profitable rate with all these many functions and market expansion. The characteristics of this product are what are causing the market to grow.

RESTRAINING FACTORS

High Safari Package Restricting Market Expansion

Although demand for safari tourism is seen significantly in the travel and tourism market, there are certain factors which are hindering the growth of safari tourism such as the target audience or clients are very limited as the price of these safari packages is high. And infrastructure issues, safety issues, concern over aircraft or airspace safety and unawareness among global tourists about luxury safari as some travelers prefer comfort vacations. Moreover, the reputation of some cities as a non-safe region and regulations against the hunting of wildlife are further limiting the growth of the safari market. High prize package of product is anticipated to be the industry's limiting factor, but if other variables are less restrictive and this issue is resolved, the market will immediately start to expand.

• As per a survey by the Africa Travel and Tourism Association, around 40% of potential international travelers cited high pricing as a key reason for not choosing luxury safaris.

• According to the U.S. Department of State travel advisories, 28% of safari destinations in Africa and Asia faced travel warnings in 2023 due to safety or accessibility concerns.

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ADVENTURE AND SAFARI MARKET REGIONAL INSIGHTS

Industrial Development to Foster Growth in North America

The market for adventure and safari in North America has benefited from the region's expanding industrial development, and tourism which has increased the potential sectors as this region is the largest user of the product. The key factor driving the growth of the adventure and safari market share is various tourist places and adopting technological developments will further boost the overall market.

KEY INDUSTRY PLAYERS

Leading Firms to Increase Product Demands

The research provides details on the list of market participants and their activity in the sector. Acquisitions, mergers, technical advancements, collaborations, and increasing production facilities are used to gather and report the information. The companies that produce and introduce new products, the areas where they operate, automation, technology adoption, creating the greatest income, and making a difference with their products are some of the other factors that are looked at for this market.

• TUI Group (Germany): According to Germany’s Federal Statistical Office (Destatis), TUI Group managed over 6.2 million adventure travel bookings globally in 2023, with a significant share in African safari circuits.

• Micato Safaris (U.S.): As reported by the U.S. Travel Association, Micato Safaris accounted for 21% of luxury safari packages sold to North American travelers heading to Kenya and South Africa in 2023.

List Of Top Adventure and Safari Companies

•  TUI Group (Germany)
• Micato Safaris (U.S.)
•  Thomas Cook Group (U.K.)
• Scott Dunn (U.K.)
•  Travcoa (U.S.)

REPORT COVERAGE

The report looks at all facets of the market, including type and application market segmentation. The study looks at a wide range of participants, including present and future market leaders. A considerable market expansion is anticipated to be fueled by a number of important factors. The research also includes factors that are probably to increase adventure and safari market share in order to provide market insights. Additionally, the research includes projections for market expansion throughout the predicted period. The objective of the regional analysis is to clarify why one region dominates the worldwide market. The market can't grow because of a number of issues, all of which have been properly considered. Moreover, a market strategic analysis is included in the report. It contains comprehensive market data.