Advocacy Software Market Size, Share, Growth, and Industry Analysis, By Type (Cloud-based, On-premise), By Application (Enterprise, Mid-market, SMB, Trade Association, Nonprofit, Public Sector), Regional Insights, and Forecast To 2032

Updated On: 22 April 2024

Advocacy Software Market Report Overview

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The global advocacy software market size was USD 569.8 million in 2020. As per our research, the market is expected to reach USD 1102.1 million in 2027, exhibiting a CAGR of 9.9% during the forecast period.

Advocacy software, also known as advocacy campaign software or advocacy management software, refers to a category of software tools and platforms designed to support advocacy organizations, nonprofits, activists, and grassroots campaigns in their efforts to mobilize supporters, influence public opinion, and advocate for social or political change.

Advocacy software typically offers a range of features and functionalities to help organizations streamline their advocacy efforts, engage with their audience, and manage campaigns effectively. Advocacy software provides tools for communicating with supporters, such as email marketing, automated messaging, and social media integration. It enables organizations to send targeted messages, updates, action alerts, and advocacy calls to action to their supporters. These tools provide data and analytics capabilities to track and measure the impact of advocacy campaigns. They offer insights into supporter engagement, campaign performance, email open rates, and other metrics to help organizations refine their strategies and improve their advocacy efforts.

COVID-19 Impact: Market to witness rise in demand because virtuality

With lockdowns, social distancing measures, and restrictions on gatherings, many advocacy organizations had to shift their operations to virtual platforms. This led to a surge in demand for advocacy software that enables remote collaboration, virtual events, and online campaigning. As people spent more time at home during the pandemic, online activism gained prominence. Advocacy software that facilitates social media engagement, online petitions, and digital advocacy campaigns became essential tools for organizations to mobilize their supporters and drive change remotely.

Latest Trends

"Integration with CRM and Marketing Automation to fuel market growth."

Advocacy software providers are increasingly integrating their platforms with customer relationship management (CRM) systems and marketing automation tools. This integration allows organizations to have a holistic view of their supporters, streamline communication efforts, and automate campaign workflows. With the rise in mobile usage and social media activism, advocacy software is adapting to support mobile-friendly experiences and social media integration. This trend enables organizations to reach and engage supporters through mobile devices and leverage the power of social media platforms for advocacy campaigns.

Advocacy Software Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into, cloud-based, on premise.

• By Application Analysis

Based on application, the market can be divided into, enterprise, mid-market, SMB, trade association, nonprofit, public sector.

Driving Factors

"Adoption of artificial intelligence and machine learning to stimulate market demand"

AI and data analytics are being utilized in advocacy software to provide advanced insights and predictive analytics. These capabilities help organizations identify key trends, target their campaigns more effectively, and measure the impact of their advocacy efforts. Advocacy software providers are focusing on enhancing personalization features, allowing organizations to tailor their communications and campaigns to individual supporters. Customization options for branding, messaging, and campaign actions are also becoming more prevalent. These factors are driving the Advocacy software market growth rapidly.

"Automation and Workflow Efficiency to propel market growth"

Automation features are gaining prominence in advocacy software to streamline campaign workflows, automate repetitive tasks, and trigger targeted actions based on supporter behavior or specific events. This trend helps organizations optimize their resources and improve overall efficiency.

Restraining Factors

"Limited budget to restrict the market growth"

Many advocacy organizations, particularly smaller ones or those with limited resources, may face budget constraints. Allocating funds for advocacy software licenses, implementation, and ongoing maintenance can be challenging, especially when organizations have competing financial priorities. Some advocacy organizations may be hesitant to adopt new technologies or software platforms due to a lack of technological expertise, concerns about data security, or fear of disruption to existing workflows. This resistance can impede the growth of the advocacy software market, as organizations may prefer to stick with familiar, manual methods.

Advocacy Software Market Regional Insights

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"Increasing demand in North America has boosted Advocacy software Market share"

North America, particularly the United States, has a well-established advocacy ecosystem and a significant market for advocacy software. The region is home to numerous advocacy organizations across various sectors, including nonprofits, political campaigns, and social justice groups. High levels of digitalization, technological adoption, and robust internet infrastructure contribute to the growth of the advocacy software market in this region. These factors are increasing the Advocacy software market share in the region.

Key Industry Players

"Adoption of Innovative Strategies by Key Players Influencing Market Development"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• One Click Politics
• The Soft Edge
• FiscalNote
• Capitol Impact
• Blackbaud
• Phone2Action
• RAP Index
• Votility
• Salsa Labs
• Engaging Networks
• Customer Advocacy
• Annex Cloud
• PostBeyond
• SocialChorus
• Influitive
• SparkInfluence
• BGov
• Quorum

Report Coverage

This report examines an understanding of the Advocacy software market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.