Advocacy Software Market Size, Share, Growth, and Industry Analysis, By Type (Cloud-based, On-premise), By Application (Enterprise, Mid-market, SMB, Trade Association, Nonprofit, Public Sector), Regional Insights and Forecast From 2025 To 2033

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ADVOCACY SOFTWARE MARKET OVERVIEW

The advocacy software market stood at USD 0.84 billion in 2024 and is projected to expand to USD 0.92 billion in 2025, eventually reaching USD 1.95 billion by 2033, driven by a CAGR of 9.9% from 2025 to 2033.

Advocacy software, also known as advocacy campaign software or advocacy management software, refers to a category of software tools and platforms designed to support advocacy organizations, nonprofits, activists, and grassroots campaigns in their efforts to mobilize supporters, influence public opinion, and advocate for social or political change.

Advocacy software typically offers a range of features and functionalities to help organizations streamline their advocacy efforts, engage with their audience, and manage campaigns effectively. Advocacy software provides tools for communicating with supporters, such as email marketing, automated messaging, and social media integration. It enables organizations to send targeted messages, updates, action alerts, and advocacy calls to action to their supporters. These tools provide data and analytics capabilities to track and measure the impact of advocacy campaigns. They offer insights into supporter engagement, campaign performance, email open rates, and other metrics to help organizations refine their strategies and improve their advocacy efforts.

ADVOCACY SOFTWARE MARKET REPORT OVERVIEW KEY FINDING

• Market Size and Growth: Advocacy software market stood at USD 0.84 billion in 2024 and is projected to expand to USD 0.92 billion in 2025, eventually reaching USD 1.95 billion by 2033, driven by a CAGR of 9.9% from 2025 to 2033.

• Key Market Driver: The number of social consumers in the US grew by more than 35 % in 2022, fueling demand for advocacy tools with social‑media integration and real‑time engagement capabilities.

• Major Market Restraint: As of December 2023, GDPR enforcement has issued over 2,100 fines totaling more than €4.4 billion, significantly raising compliance costs for advocacy software vendors.

• Emerging Trends: 56% of high‑digital‑maturity nonprofits report improved audience engagement via digital channels versus 39 % overall, highlighting the shift toward data‑driven, digitally mature advocacy platforms.

• Regional Leadership: North America held the largest share of the global advocacy software market in 2024, underscoring its role as the leading adopter and innovator in advocacy technology.

• Competitive Landscape: Over 23 major vendors—including Blackbaud Inc., Bonterra Tech, FiscalNote, and Quorum Analytics—compete in the advocacy software market, intensifying feature innovation and pricing pressure

• Market Segmentation: The market is organized into 2 types (cloud‑based, on‑premise), 2 deployment models (subscription‑based, one‑time license), 6 application segments, and 6 end‑user industries.

• Recent Development: In January 2025, Idealist and VolunteerMatch merged to form a unified platform that had together connected over 250,000 organizations with 40 million people seeking to engage in social impact.

COVID-19 IMPACT

Market to witness rise in demand because virtuality

With lockdowns, social distancing measures, and restrictions on gatherings, many advocacy organizations had to shift their operations to virtual platforms. This led to a surge in demand for advocacy software that enables remote collaboration, virtual events, and online campaigning. As people spent more time at home during the pandemic, online activism gained prominence. Advocacy software that facilitates social media engagement, online petitions, and digital advocacy campaigns became essential tools for organizations to mobilize their supporters and drive change remotely.

LATEST TRENDS

Integration with CRM and Marketing Automation to fuel market growth.

Advocacy software providers are increasingly integrating their platforms with customer relationship management (CRM) systems and marketing automation tools. This integration allows organizations to have a holistic view of their supporters, streamline communication efforts, and automate campaign workflows. With the rise in mobile usage and social media activism, advocacy software is adapting to support mobile-friendly experiences and social media integration. This trend enables organizations to reach and engage supporters through mobile devices and leverage the power of social media platforms for advocacy campaigns.

• According to the U.S. Government Accountability Office, digital advocacy initiatives by U.S. nonprofits increased by 65% in 2023, reflecting a rapid shift toward online campaign management and stakeholder engagement.

• According to the Federal Communications Commission, mobile internet usage for civic engagement grew by 56% in 2023, driving demand for mobile-first advocacy solutions that enable supporters to take action from any device.

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ADVOCACY SOFTWARE MARKET SEGMENTATION

By Type

According to type, the market can be segmented into, cloud-based, on premise.

By Application

Based on application, the market can be divided into, enterprise, mid-market, SMB, trade association, nonprofit, public sector.

DRIVING FACTORS

Adoption of artificial intelligence and machine learning to stimulate market demand

AI and data analytics are being utilized in advocacy software to provide advanced insights and predictive analytics. These capabilities help organizations identify key trends, target their campaigns more effectively, and measure the impact of their advocacy efforts. Advocacy software providers are focusing on enhancing personalization features, allowing organizations to tailor their communications and campaigns to individual supporters. Customization options for branding, messaging, and campaign actions are also becoming more prevalent. These factors are driving the Advocacy software market growth rapidly.

Automation and Workflow Efficiency to propel market growth

Automation features are gaining prominence in advocacy software to streamline campaign workflows, automate repetitive tasks, and trigger targeted actions based on supporter behavior or specific events. This trend helps organizations optimize their resources and improve overall efficiency.

• According to the National Center for Charitable Statistics, the number of registered nonprofits in the U.S. grew by 8.6% in 2023—reaching over 1.8 million organizations—expanding the potential user base for advocacy software platforms.

• According to the U.S. Digital Service, digital engagement with government agencies rose by 45% in 2023, highlighting nonprofits’ increasing reliance on sophisticated advocacy tools to manage constituent communications and track policy outcomes.

RESTRAINING FACTORS

Limited budget to restrict the market growth

Many advocacy organizations, particularly smaller ones or those with limited resources, may face budget constraints. Allocating funds for advocacy software licenses, implementation, and ongoing maintenance can be challenging, especially when organizations have competing financial priorities. Some advocacy organizations may be hesitant to adopt new technologies or software platforms due to a lack of technological expertise, concerns about data security, or fear of disruption to existing workflows. This resistance can impede the growth of the advocacy software market, as organizations may prefer to stick with familiar, manual methods.

• According to the U.S. Department of the Treasury, 42% of nonprofits operate on annual budgets under USD 500,000, limiting their ability to invest in advanced software solutions and related IT support.

• According to the Institute of Museum and Library Services’ Digital Inclusion Survey, 28% of nonprofits reported significant digital literacy gaps among staff in 2023, creating hurdles for adopting and fully utilizing new advocacy platforms.

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ADVOCACY SOFTWARE MARKET REGIONAL INSIGHTS

Increasing demand in North America has boosted Advocacy software Market share

North America, particularly the United States, has a well-established advocacy ecosystem and a significant market for advocacy software. The region is home to numerous advocacy organizations across various sectors, including nonprofits, political campaigns, and social justice groups. High levels of digitalization, technological adoption, and robust internet infrastructure contribute to the growth of the advocacy software market in this region. These factors are increasing the Advocacy software market share in the region.

KEY INDUSTRY PLAYERS

Adoption of Innovative Strategies by Key Players Influencing Market Development

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• One Click Politics: According to One Click Politics’ 2023 end‑of‑year report, its platform delivered over 57 million messages to elected officials, facilitated 8,169 phone calls, and created 22,840 advocacy campaigns with a 99% campaign success rate.

• The Soft Edge: According to Capterra reviews, The Soft Edge’s text‑advocacy action feature generated nearly 13,000 emails to elected officials and enrolled 1,500 new advocates during a single state campaign in 2023.

List of Top Advocacy Software Companies

• One Click Politics
• The Soft Edge
• FiscalNote
• Capitol Impact
• Blackbaud
• Phone2Action
• RAP Index
• Votility
• Salsa Labs
• Engaging Networks
• Customer Advocacy
• Annex Cloud
• PostBeyond
• SocialChorus
• Influitive
• SparkInfluence
• BGov
• Quorum

REPORT COVERAGE

This report examines an understanding of the Advocacy software market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.