Air Fryers Market Size, Share, Growth, And Industry Analysis by Type (Drawer Type Air Fryers, Lid Type Air Fryers) by Application (Mass, DIY, Club & Others) Regional Forecast By 2033

AIR FRYERS MARKET OVERVIEW

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The global Air Fryers Market, valued at USD 0.52 billion in 2024, is projected to grow steadily to USD 0.61 billion in 2025 and reach USD 2.102 billion by 2033, maintaining a CAGR of 16.79% from 2025 to 2033.

The global COVID-19 pandemic has been unprecedented and staggering, with air fryers market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

An air fryer resembles an oven because it has enormous, powerful fans and heating components on top. It is used to cook food since it circulates hot air using a conventional mechanism. Manufacturers of air fryers have been emphasizing features that save cooking time and demonstrate uniformity in flavour and texture. A modern air fryer circulates air at a high temperature while using just one spoonful of oil. Both manual and computerised air fryers are available. Typically, a manual air fryer includes two dials: one for temperature and the other for time. An LCD screen and a touchpad are built into a digital control board, which is a programmable air fryer.

The acceptance of air fryer goods is essentially driven by rising levels of health consciousness among customers and the adoption of oil-free meals to reduce body cholesterol levels. Additionally, increased spending on household appliances and access to in-depth product-related research, including design advancements and novel features, is a major driver of air fryer sales all over the world.  Leading companies are raising demand from residential demographics and piqueing customer interest through extensive marketing and advertising campaigns. Sales through e-commerce channels have increased as customer comfort and convenience levels have increased. These channels also enable consumers to obtain thorough information about kitchen appliances like air fryers and do cost and function comparisons prior to making purchases. Such elements further suggest a promising prognosis for growth of air fryers market size .

COVID-19 IMPACT

Air Fryer Market Growth Has Been Constrained By Supply Chain Interruptions Caused By Pandemic

Major regional markets have experienced two effects as a result of the COVID-19 pandemic: a labour scarcity and an increase in manufacturing costs. Market expansion for air fryers has also been impeded by disruptions in the supply chains for key ingredients. Nevertheless, until 2021, as the pandemic ends and requests for stay-at-home meals have decreased, the demand for technologically advanced kitchen gadgets has skyrocketed. Refrigerators, microwaves, ovens, and air fryers are becoming more and more commonplace among consumers. Between March and April 2020, air fryer sales soared as up to 40% of consumers ate more meals prepared at home. Additionally, the NPD team finds that sales of household appliances grew by roughly 8% in comparison to the same week last year. These elements will be crucial in fostering the expansion of the air fryers market size as a whole. 

LATEST TRENDS

Trends In Health Consciousness Driving Market Sales

A shift toward healthy, low-fat alternatives has been made by consumers as a result of growing health consciousness and an understanding of the negative impacts of excessively following unhealthful diets. This has also affected shopping habits, particularly with relation to kitchen equipment. Consumer tastes have changed as a result of less junk food consumption and an increase in the popularity of low-fat or low-oil cuisine, which has compelled kitchen appliance makers to release creative, health-conscious products. Modern air fryers cook food by circulating air at high temperatures with only around one tablespoon of oil. This is marketed as a guilt-free, healthy alternative to frying favourite meals, and it is seen as such.

Additionally, it is known that unhealthful accumulation of substances like acrylamide can lead to pancreatic and cancer disorders. As a result, people all across the world favour low-oil or air-fried foods, which boosts sales. The promotion of low- or no-oil meals and their advantages is another trend in health and wellness that is becoming more and more apparent on social media, blogs, and websites. These elements support rising demand. The consumption of low-oil meals has also increased due to rising sports and fitness participation, which will likely lead to an increase in air fryer sales in the near future. 

AIR FRYERS MARKET SEGMENTATION

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By Type

Depending on air fryers given are types: Drawer Type Air Fryers, Lid Type Air Fryers. The Drawer Type Air Fryers type will capture the maximum market share through 2032.

By Application

The market is divided in Mass, DIY, Club & Others based on application. The global air fryers market  players in cover segment like Mass will dominate the market share during 2021-2032.

DRIVING FACTORS

Increasing Cardiovascular Disease Awareness To Drive Market Growth

In the entire world, cardiovascular disease (CVDs) is the leading cause of mortality. According to the World Health Organization (WHO), over 17.9 million individuals worldwide pass away from cardiovascular illnesses each year. According to estimates, heart attacks cause four out of every five fatalities from CVD. Governments all around the world are expanding their spending in bettering medical facilities and essential health technology, as well as raising public awareness of the need to combat cardiovascular disease. Initiatives like World Hearth Day educate and inspire individuals to alter their risky behaviours. Due to the fact that air fryers use 90% less oil than conventional frying methods, this has prompted many to switch to healthier cooking techniques. In the upcoming years, all of these reasons are projected to increase demand for the air fryers market growth.

Influence Of Urbanization On The Adoption Of Air Fryers To Drive Market Growth

Consumer attitudes regarding kitchenware are significantly different in rural and urban areas. While people in metropolitan regions consider kitchenware as a way to display their personality, those in rural areas typically perceive it as a practical purchase. Urban residents are drawn to expensive, high-end goods with sophisticated aesthetics. Urban residents are more inclined to buy air fryers due to rising disposable incomes and family incomes. The need for low-oil cooking equipment is fueled by a greater working class population, which also boosts the sales of cookware items. In comparison to traditional electric fryer models, air fryers are an improvement. The availability of cutting-edge culinary capabilities has caused a shift in consumer tastes that will drive air fryers market growth in the upcoming years.

RESTRAINING FACTORS

The Expansion Of The Air Fryer Market Will Be Hampered By Counterfeit Goods

The World Customs Organization (WCO) estimates that counterfeit goods make up 7% to 9% of worldwide commerce. Market participants now face a barrier as a result of the procurement networks' failure to address this issue. The effects of counterfeiting are seen in trade as well as in consumer health and safety. The problem is particularly evident in online sales, where orders are collected by e-sellers and distributed by suppliers to customers directly without a proper verification procedure. Additionally, customers find it challenging to identify between a real and a counterfeit goods due to the intricacy of counterfeiting techniques. With unlimited internet access, this results in decreased product sales and revenue hindering the air fryers market growth.

AIR FRYERS MARKET RIGIONAL INSIGHTS

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North America To Dominate The Market Owing To The Technological Advancements Ans Modular Product Designs

North America is anticipated to have substantial air fryers market share during the projection period. The air fryer market is anticipated to be dominated by the US during the projected period. Sales are being boosted by consumers' growing acceptance of modular design and smart kitchen appliances. Additionally, manufacturers are pushing for improved market access and increased investment for R&D. The US market is fairly concentrated, with the bulk of market share going to well-established, internationally renowned manufacturers, with the exception of tier 2 businesses and start-ups, who provide a greater variety of product choices. These are the main factors that, throughout the course of the projected period, will propel this region's expansion in the worldwide market.             

Throughout the projected period, Europe will continue to rule the global air fryer market. By 2032, Europe is anticipated to have the biggest air fryers market share. The most influential local market in Europe is Germany. Consumer health awareness is rising, internet usage is expanding, and easy financing options, together with specials and promotions from major e-retailers, are all contributing to the increase in sales in the nation. Furthermore, it is anticipated that the presence of well-known producers like Philips, Ninja, and Prestige would increase demand for air fryers in Germany. These are the primary factors that, during the course of the projection period, will fuel the expansion of the European air fryers market.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Top Air Fryers Companies

• Ninja (U.S)
• Philips (Netherlands)
• Cuisinart (U.S)
• Rosewill (U.S)
• Tefal (France)
• Dash (U.S)
• Instant Brands Inc. (U.S)
• Chefman (U.S)
• Bigboss (U.S)
• GoWISE USA (U.S)
• Cosori (U.S)
• Delonghi (Italy)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.