Amenity Kits Market Size, Share, Growth, and Industry Analysis, By Type (First-Class Amenity Kits, Business-Class Amenity Kits, Economy-Class Amenity Kits), By Application (Women, Men, Kids), Regional Insights and Forecast to 2031

Updated On: 29 April 2024

Amenity Kits Market Report Overview

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The global amenity kits market size was USD 87 million in 2020. As per our research, the market is expected to reach USD 93 million by 2027, exhibiting a CAGR of 1.2% during the forecast period.

The amenity kits market is experiencing robust growth due to several factors driving an increased demand for these travel essentials. Firstly, the escalating demand for premium travel experiences is a significant contributor to the market's expansion. With a rise in disposable income and an expanding affluent class, passengers are seeking enhanced comfort during their journeys. Airlines and hotels strategically leverage amenity kits to differentiate themselves, providing an added layer of luxury that appeals to premium travelers.

Additionally, the market is witnessing growth driven by a heightened focus on hygiene and wellness in the post-pandemic era. Consumers now prioritize health-conscious travel, leading to a transformation in amenity kits' contents. The inclusion of essential items such as sanitizers, wipes, masks, and wellness-oriented products addresses the current health and safety concerns of travelers, further fueling the market's upward trajectory. The adaptability of the market to align with evolving consumer needs positions amenity kits as integral components of the modern travel experience.

COVID-19 Impact: Demand Declined Due to Travel Restrictions and Heightened Hygiene Concerns

The COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The impact of COVID-19 on the amenity kit market has been substantial. Travel restrictions and a sharp reduction in passenger numbers during the pandemic led to a significant downturn in the demand for amenity kits. Airlines, being the primary consumers of these kits, faced severe financial losses, prompting them to cut back on orders. Moreover, heightened hygiene concerns among travelers further exacerbated the situation, as some individuals were reluctant to use shared items like amenity kits, impacting the market's overall demand.

Latest Trends

"Shift Towards Regional Inspiration to Create Personalized and Memorable Travel Experiences"

The latest trend in the amenity kits market involves a strategic shift towards regional inspiration. Airlines are increasingly integrating locally sourced ingredients and designs into their amenity kits, providing passengers with a unique and authentic taste of the destination. Notable examples include Air India, which has introduced Ayurveda-inspired kits, showcasing the richness of Indian traditional wellness practices. Similarly, Hawaiian Airlines has embraced the trend by featuring local flora and fauna in their kits, allowing passengers to experience a touch of Hawaii's vibrant natural environment during their journey. This trend not only enhances the cultural connection between travelers and destinations but also reflects a commitment to personalized and memorable travel experiences, contributing to the overall evolution of the amenity kits market.

Amenity Kits Market Segmentation

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• By Type Analysis

Based on type, the global market can be categorized into first-class amenity kits, business-class amenity kits, and economy-class amenity kits.

First-class amenity kits: Catering to the most discerning travelers, first-class amenity kits are designed to provide a luxurious and exclusive in-flight experience. These kits include premium skincare products, high-quality toiletries, and personalized items to enhance the overall comfort of first-class passengers.

Business-class amenity kits: Tailored for comfort-conscious business travelers, business-class amenity kits offer a balance between luxury and practicality. These kits typically feature high-quality skincare essentials, comfortable sleep aids, and other travel-friendly amenities, ensuring a pleasant journey for passengers in the business cabin.

Economy-class amenity kits: Geared towards passengers in the economy class, these amenity kits focus on providing essential travel items that enhance the overall in-flight experience. While more streamlined compared to higher-class kits, economy-class amenity kits often include basic toiletries, blankets, and other comfort-enhancing items to make the journey more enjoyable for budget-conscious travelers.

• By Application Analysis

Based on application, the global market can be categorized into women, men, and kids.

Women: Tailored for female travelers, these amenity kits typically include skincare and cosmetic products, providing a personalized and comforting travel experience.

Men: Designed to meet the preferences of male passengers, amenity kits for men typically feature grooming products and practical accessories, enhancing overall travel comfort.

Kids: Crafted for young travelers, kids' amenity kits include age-appropriate activities and toys, ensuring an engaging and enjoyable journey for children during air travel.

Driving Factors

"Rising Demand for Premium Travel Experiences to Escalate Market Growth"

The amenity kits market growth is driven by the escalating demand for premium travel experiences. This surge is attributed to increasing disposable income and the expanding affluent class. Airlines and hotels are strategically utilizing amenity kits to set themselves apart, providing an added layer of comfort and enhancing the overall experience for their premium passengers.

"Increasing Focus on Hygiene and Wellness to Propel Market Enhancement"

In response to the evolving landscape post-pandemic, there is a growing emphasis on hygiene and personal well-being. This shift in consumer priorities has propelled the amenity kits market, as these kits now incorporate essential items such as sanitizers, wipes, masks, and other wellness-oriented products. The market is adapting to address the heightened awareness towards health and hygiene, aligning with the current needs and concerns of travelers.

Restraining Factor

"Space Constraints to Limit Passenger Satisfaction and Overall Effectiveness of Amenity Offerings "

A significant restraining factor for the amenity kits market is the limited storage space on board, especially for airlines operating in budget segments. This constraint may restrict the size and type of amenity kits that can be offered, potentially compromising passenger satisfaction and the overall effectiveness of amenity offerings during the journey.

Amenity Kits Market Regional Insights

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"Asia Pacific to Lead the Global Market Due to Region’s Surging Middle Class with Rising Disposable Incomes"

"The market is primarily segregated into Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa."

Asia Pacific holds the maximum amenity kits market share. A surging middle class with rising disposable incomes, a growing travel industry, and a rising appetite for premium travel experiences are propelling this region ahead. Airlines and hotels are responding with innovative amenity kits packed with local flair, wellness-focused amenities, and tech-driven comfort, cementing Asia-Pacific's top spot in this dynamic market.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• 4Inflight (U.K.)

• Aire Inflight (U.S.)

• AMKO (U.K.)

• AVID (France)

• Buzz (U.K.)

• Clip Ltd (U.K.)

• GIP (Groupe Inflight Products) (France)

• InflightDirect (U.S.)

• Linstol (Canada)

• Nowara (U.K.)

• Orvec (U.K.)

• W.K. Thomas (U.K.)

• Zibo Rainbow (China)

INDUSTRIAL DEVELOPMENT

September 2023: In a move towards sustainable luxury, W Hotels joined forces with AMEN Essentials to unveil a line of premium amenity kits. These eco-friendly kits boast both style and substance, crafted from recycled materials and brimming with organic, vegan-friendly products. This collaboration caters to the burgeoning demand for conscious travel experiences, offering guests a guilt-free way to indulge in pampering comfort while minimizing their environmental footprint.

Report Coverage

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.