Ammonium Acryloyldimethyltaurate, VP Copolymer Market Size, Share, Growth, and Industry Analysis, By Type (Content above 92% and Content below 92%), By Application (Facial Care Products, Hair Products and Body Care Products), Regional Forecast By 2031

Updated On: 29 April 2024

Ammonium Acryloyldimethyltaurate, VP Copolymer Market Report Overview

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The global ammonium acryloyldimethyltaurate, VP copolymer market size was 6 million USD in 2021, as per our research, the market is expected to reach 8.99 million by 2031, exhibiting a CAGR of 4% during the forecast period.

The COVID-19 pandemic has been staggering and unprecedented, with the ammonium acryloyldimethyltaurate, VP copolymer market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand during the pandemic.

VP/Acryloyldimethyltaurate ammonium Copolymer is a flexible polymer that has a wide range of applications in the beauty and personal care industries. It is a synthetic polymer made from acrylamide, acrylic acid, and a monomer of vinylpyrrolidone. To acquire the desired qualities, these monomers are combined in particular ratios to form the copolymer.

The thickening, stabilising, and suspending capabilities of the Ammonium Acryloyldimethyltaurate/VP Copolymer are well documented. Its primary application is as a rheology modifier, which means it can improve the texture and viscosity of cosmetic formulations. The capacity of Ammonium Acryloyldimethyltaurate/VP Copolymer to produce transparent gels or solutions is one of its key features. This makes it a popular ingredient in a wide range of cosmetic products, including creams, lotions, serums, sunscreens, hair styling gels, and others. It offers a

COVID-19 Impact

"Pandemic has had a mixed impact on the market"

The COVID-19 pandemic has had both positive and negative impacts on the Ammonium Acryloyldimethyltaurate/VP Copolymer market. On one hand, the increased focus on personal hygiene and sanitation has led to a surge in demand for cosmetic and personal care products, including those containing this copolymer. Consumers are seeking products that offer enhanced texture, stability, and sensory experience, driving the market growth. However, the pandemic has also disrupted supply chains and manufacturing operations, leading to challenges in the production and distribution of raw materials and finished products. Fluctuating raw material prices, transportation constraints, and reduced workforce have posed challenges to the industry. Moreover, the global economic slowdown caused by the pandemic has affected consumer purchasing power, leading to a shift in spending patterns and a potential impact on the demand for cosmetic and personal care products, including those incorporating Ammonium Acryloyldimethyltaurate/VP Copolymer.

Latest Trends

"Demand for natural and sustainable formulations will contribute in market growth"

The growing desire for natural and sustainable formulations is one of the most recent trends in the Ammonium Acryloyldimethyltaurate/VP Copolymer market. Consumers are increasingly looking for environmentally friendly products derived from renewable resources. This trend has resulted in the development and application of environmentally acceptable alternatives to standard synthetic polymers, such as bio-based and biodegradable versions of Ammonium Acryloyldimethyltaurate/VP Copolymer. Manufacturers are concentrating on implementing sustainable practises into their manufacturing processes and producing products that fit with consumers' growing preference for sustainability.

Ammonium Acryloyldimethyltaurate, VP Copolymer Market Segmentation

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• By Type Analysis

According to type, the ammonium acryloyldimethyltaurate, VP copolymer market can be segmented into Content above 92% and Content below 92%. 

• By Application Analysis

Based on application, the market can be divided into Facial Care Products, Hair Products and Body Care Products.

Driving Factors

"Growing demand in personal care and cosmetics industry to stimulate market demand"

The ammonium acryloyldimethyltaurate/VP copolymer market is driven by the increasing demand from the personal care and cosmetics industry. This copolymer is widely used as a versatile ingredient in skincare products, hair care products, and color cosmetics. Its unique properties, such as thickening, stabilizing, and film-forming abilities, make it valuable for formulating a wide range of personal care products.

"Growing consumer awareness of personal grooming and appearance to accelerate market growth"

Consumers are increasingly seeking innovative and effective items to boost their beauty routines as the emphasis on personal grooming and appearance grows. Ammonium acryloyldimethyltaurate/VP copolymer has advantages such as increased texture, product stability, and shelf life, making it a suitable ingredient for cosmetic formulations. The quest for high-quality personal care products with dependable performance drives demand for this copolymer.

Restraining Factors

"Regulatory restrictions and concerns regarding the safety and environmental impact to hamper the market expansion"

Potential regulatory limits and worries about the safety and environmental impact of synthetic polymers are constraining factors in the Ammonium Acryloyldimethyltaurate/VP Copolymer market. To protect the safety of cosmetic and personal care goods, governments and regulatory agencies are increasingly enforcing stronger laws and norms. This includes examining substances, such as polymers, to determine their possible hazards to human health and the environment. As a result, producers may experience difficulties satisfying compliance requirements and adjusting to evolving laws, which may have an influence on the Ammonium Acryloyldimethyltaurate/VP Copolymer market growth and adoption.

Ammonium Acryloyldimethyltaurate, VP Copolymer Market Regional Insights

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"Growing cosmetics and personal care industry to assist North America and Europe to lead the market"

The regional market for ammonium acryloyldimethyltaurate/VP copolymer is highly competitive in certain locations. The increasing cosmetics and personal care industry in North America drives the market, where the copolymer is employed as a flexible thickening agent and stabiliser in skincare products. Europe also has a sizable market share because to rising consumer demand for innovative and high-quality personal care products. The Asia-Pacific region's market is primarily driven by increased disposable income, changing lifestyles, and growing urbanisation, which has resulted in an increase in demand for skincare and beauty products. Furthermore, the rising industrial and manufacturing sectors in emerging economies such as China and India contribute to the expansion of the regional market.

Key Industry Players

"Adoption Innovative Strategies by Key Players Influencing Market Development"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. The top key players in the market are Ashland Inc., The Lubrizol Corporation, Clariant International Ltd., BASF SE Dow Chemical Company,  Akzo Nobel N.V., Croda International,  PLC Solvay S.A., Wacker Chemie and AG Sumitomo Chemical Co., Ltd.

Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over ammonium acryloyldimethyltaurate, VP copolymer market share by the key players stimulates the market growth.

List of Market Players Profiled

• Ashland Inc. - Headquartered in Covington, Kentucky, USA.
• BASF SE - Headquartered in Ludwigshafen, Germany.
• Dow Chemical Company - Headquartered in Midland, Michigan, USA.
• Lubrizol Corporation - Headquartered in Wickliffe, Ohio, USA.
• Sumitomo Seika Chemicals Co., Ltd. - Headquartered in Tokyo, Japan.
• Kobo Products Inc. - Headquartered in South Plainfield, New Jersey, USA.
• Croda International Plc - Headquartered in Snaith, East Yorkshire, United Kingdom.
• Clariant AG - Headquartered in Muttenz, Switzerland.
• Shin-Etsu Chemical Co., Ltd. - Headquartered in Tokyo, Japan.
• Guangzhou Tinci Materials Technology Co., Ltd. - Headquartered in Guangzhou, China.

 Report Coverage

This report examines an understanding of the ammonium acryloyldimethyltaurate, VP copolymer market size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macroeconomic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.