Android TV Box Market Size, Share, Growth, and Industry Growth By Type (1080P, 4K, and Others), By Application (Home and Commercial), Regional Forecast To 2032

Updated On: 08 July 2024

Android TV Box Market REPORT OVERVIEW

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The global android TV box market size was USD 5050.5 million in 2023 and is projected to touch USD 39627.63 million by 2032, exhibiting a CAGR of 25.7% during the forecast period.

Android TV box is a streaming device that can be plugged into the TV to be able to stream the streaming services which are exclusively available online and only on portable devices. They run on the android TV operating system. Portable devices such as laptops, tablets, and phones. They are also sometimes known as set-up boxes or streaming players. They are either a set-top box or dongle that can be plugged into your television. They allow you to watch and use video apps, TV shows, and video sites. They come in different shapes and sizes with different capabilities.  

There is a wide range of uses of android TV box from suffering the web to streaming video on the TV. They have the ability to turn any TV into a smart TV with a range of features. They have many applications such as Netflix, Hulu, Amazon Prime, Discovery, Disney+, and many more. Their applications commercially and in homes have pushed the demand globally. The technology adoption and customers’ preference towards new streaming services have increased the preference for android TV boxes.

COVID-19 Impact: Online Sales to Propel Market Growth

The effects of the COVID-19 pandemic are already being felt on a global level, the global android TV box market is noticeably influenced due to disruptions. In 2020, COVID-19 had a negative impact on many markets. Several countries went into lockdown. With the sudden pandemic, all kinds of businesses observed disruptions. With many restrictions in the pandemic, different types of markets were negatively impacted. The global restrictions to halting supply chains and distribution led to decline in sales as the physical stores were shut down. The pandemic induced online watching of the TV series and documentaries and video game playing. However, online stores enabled and provided the facility to consumers to buy the android boxes online. The online sales are expected to help in the recovery of the market.  

LATEST TRENDS

"High Intensity Technological Innovations to Push Market Advancement"

Introduction of new and modern technologies are expected to boost the growth of the global android TV box market. There has been a growing integration of artificial intelligence as it has helped in enhancing picture quality of the TV. Manufacturers are also combining artificial intelligence and audio technology to generate better results. They have also been integrating voice functions and technologies for complex applications and in navigation of content that are improving the customer experiences. Android TV boxes are coming up with applications of OTT, gaming, and music. Such applications require heavy processors to enable smooth running for the customers.

Android TV Box Market SEGMENTATION

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• By Type

According to type; the market is divided into 1080P, 4K, and Others.

4K holds the majority of the type segment due to superior picture quality it offers and has a considerable growth rate in this market. The 1080P is also largely preferred in the market. 

• By Application

Based on the application; the market is divided into home and commercial.  

Commercial is the leading part of the application segment.

DRIVING FACTORS

"Increase in Disposable Income to Surge Demand"

The global android TV box market growth is expected to rise due to growing disposable income. The increase in disposable income amongst the middle-class population has enabled the demand for rich content entertainment services. The growing demand for next generation android boxes that support internet based services. The consumers are ready to spend some part of their income to have their entertainment options wide. The rising OTT services have enabled people to rapidly opt for pay based subscribing services such as Netflix, Disney+, Amazon Prime, Hulu, and many more on the android boxes as they provide a variety of TV series and movies to watch.  

"Personalized Experience Offered to Increase Demand"

The demand for android TV boxes is growing rapidly due to enhanced personalized experience that consumers receive. They have the facility of having a personalized experience due to a robust application ecosystem, TV Input Framework (TVIF), voice recognition, and video conferencing options enabling improved customer experience. Data analytics of OTT platforms takes into account the preferences of their subscribers and suggests them entertainment options according to their liking.

RESTRAINING FACTORS

"High Prices to Hamper Market Growth"

There are a number of factors that can push the growth of the global android TV box market. Restraining factors such as high costs of such TV boxes can obstruct market growth. In addition, high prices of the OTT platforms, video games, or any other subscription-based applications can restrict the consumers from buying such services. These factors are expected to reduce the demand for new generation TV boxes in the market.

Android TV Box Market REGIONAL INSIGHTS

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"North America to Dominate Market Due to Awareness of Harmful Effects of UV Rays"

Asia Pacific holds the largest part of the global android TV box market share due to adoption of internet and smart TV. Growing consumption of online data, entertainment, and media especially by the middle class population. This is due to digitization of the content in developing countries such as India is anticipated to propel the market growth. The growth is also attributed to the facility of having OTT based models in one place in new generation TV boxes.

North America has the second largest market share due to its noteworthy sales of new generation TV boxes. The changing consumer preferences and inclination towards HBO, HBO Max, and Netflix with ultra-definition picture quality are attributable to the market growth.

KEY INDUSTRY PLAYERS

"Key Players to Boost Demand Leading to Market Growth"

The report delivers information about the list of market players and their working in the industry. The information is collected and reported with proper research, technological developments, acquisitions, mergers, expanding production lines, and partnerships. Other aspects examined for the global android TV box market include companies producing and introducing new products, regions they conduct their operations in, automation, technology adoption, generating the most revenue, and making a difference with their products.

List of Market Players Profiled

• Amazon (U.S.)
• HUAWEI (China)
• ZTE (China)
• Skyworth (China)
• NVIDIA (U.S.)
• Xiaomi (China)
• SkyStreamX (U.S.)
• Zidoo (China)
• Dolamee (China)
• Matricom (U.S.)
• MINIX (Hong Kong)

INDUSTRY DEVELOPMENT

• March 2022: Bouygues Telecom, a France-based company, has launched a new TV decoder called Bbox 4K HDR. The new product launched is expected to be the main attraction as it can be connected to modern Wi-Fi. It is also expected to display on a small LCD screen and can record up to 100 hours of programming on the cloud.   

REPORT COVERAGE

This research profiles a report with widespread studies that take into an explanation of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by examining the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.