Antiperspirant and Deodorant Market Size, Share, Growth, And Industry Analysis, By Type (Aerosol Spray, Cream, Gel and Others), By Application (Medical and Personal Use), Regional Insights, and Forecast to 2031

Updated On: 01 April 2024

Antiperspirant and Deodorant Market Report Overview

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The global antiperspirant and deodorant market size is expanded rapidly in 2021 and market is expected to generate substantial revenue by 2031, exhibiting a high compound annual growth rate (CAGR) from 2021 to 2031.

Antiperspirant is a substance that is given to the body in order to prevent odors from being produced by microbes that break down sweat from parts of the body such as the soles, underarm, and other places of the body. Deodorants are a subclass of antiperspirants. Ingredients found in antiperspirants are capable of odor and sweat management on the body in a secure and efficient manner. Many compounds found in antiperspirant and deodorants serve to decrease sweating and keep users refreshed all day. Aluminum salts, skin and scent enhancers, antimicrobials, alcohol, transporter chemicals, and other compounds are found in the deodorants. These components work together to help keep sweat and body smell out of the body.

The antiperspirant and deodorant sector is expected to be driven by millennial folk's increasing attention in these products. The international deodorant market is being driven by a number of reasons, including the development of novel solutions and the lower cost of these products in comparison to substitutes. The market rate of growth would be accelerated by other important reasons including the increased awareness of basic grooming, rising disposable revenue, growing urbanization, and changing lifestyles. Also, rising consumer preference for naturally derived and organic antiperspirant as well as new developments may open up lucrative market expansion potential.

COVID-19 Impact: Deodorant's Lack of Necessity during the Pandemic Decreased Demand for it.

The COVID-19 epidemic has had a negative impact on the expansion of the antiperspirant and deodorant sector. Deodorant is a personal grooming product that keeps the skin fresh and helps to prevent growth of bacteria on it. Deodorants were less in demand since they were not seen as necessities during the pandemic, which reduced consumption for them. The COVID-19 epidemic had forced nations to implement lockdown, which had a negative impact on the supply and distribution networks. Deodorants were restricted from being exported and imported as they were not a crucial item. Due to labor shortages, disruptions in the raw material inventory, and logistical problems, the product technique for fresh quantities of deodorant had grown to be a significant difficulty for the companies.

Latest Trends

"Use of Recyclable Tubes while Wrapping the Products to Reduce the Total Waste Produced by the Company"

To enhance their dominance and consumer base in the antiperspirant and deodorant sector, the key market players launch new products and engage in product development. Reusable containers of the Secret and Old Spice brands of deodorants will be offered, according to Procter & Gamble Company, starting in 2021. Also, the business intends to increase the selection of deodorants it offers that are free of aluminum. These products will be wrapped in recyclable tubes consisting of 90% recycled paperboard and paper that has received Forest Stewardship Council certification (FSC) and also reduce the total waste created by the company. In 2021, three new Old Spice product iterations will be available, according to the Corporation. Royalty, Dynasty, and Sea Spray, are the names given by the company to the three perfume sub-brands.

Antiperspirant and Deodorant Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Aerosol Spray, Cream, Gel and Others

• By Application Analysis

Based on application, the market can be divided into Medical and Personal Use

Driving Factors

"Investments in Marketing by Major Players to Persuade Customers to Adopt Online Platforms"

The antiperspirant and deodorant market growth is being advanced by R&D and marketing. Key players are investing in these components in order to have an impact on how customers make purchases. Additionally, social networking and celebrity endorsement's increasing significance are changing how major market players advertise. Businesses that sell deodorants and antiperspirants are increasingly including photographs and videos to boost sales of perfume and cologne due to the rise in internet sales. Customers can customize their fragrances and odors at several online retailers of cosmetics. The biggest market players are thus aggressively investing in marketing and advertising to persuade consumers to adopt online platforms

"Growing Preferences for Inexpensive Deodorants Compared to Expensive Perfumes is Driving the Market"

Of the different products for personal care, antiperspirant and deodorant have some of the quickest increasing demand. Due to features including anti-bacterial prevention, long-lasting sharpness, and others, antiperspirants have the highest revenue of all the perfumes. Deodorants are replacing personal grooming items such as fragrances and perfumes, particularly among the younger demographic where there is a growing demand for these products. Deodorants are becoming more popular with customers, which has contributed to a decline in scent sales in recent years. One of the key elements influencing the popularity of deodorant products is their cheaper pricing when contrasted to fragrances.

Restraining Factors

"Presence of Harmful Chemicals in the Deodorant is Hindering the Market Expansion"

Throughout the anticipated period, the antiperspirant and deodorant industry’s expansion is anticipated to be hindered by the availability of alternative products. In addition, the expensive nature of the product may turn off price-conscious customers, slowing the rate of market expansion. Deodorants also contain a variety of chemicals, including cyclomethicone and aluminum compounds, which can have an adverse effect on skin sensitivity or cause allergic reactions. These chemicals are expected to function as a significant market restraint throughout the projected period, limiting market growth.

Antiperspirant and Deodorant Market Regional Insights

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"Due to Higher Living standards North America will Dominate the Regional Market"

In the global market for antiperspirants, the United States of America held the dominant marketing share. The nation's per capita expenditure has experienced tremendous increase in recent years, particularly in the personal care and household sectors, which has boosted sales of numerous personal care goods, including deodorants. The increase in cleanliness consciousness spurred on by changes in lifestyle and a greater standard of living has been influenced by consumer perception and socializing. The sustainable healthy movement is primarily responsible for driving the American antiperspirant and deodorant market share. Customers use deodorants more frequently to maintain their personal hygiene, which boosts purchase. As a result, companies are developing affordable and practical goods for the middle-class market.

Key Industry Players

"Key Players Focus on Product Development and Acquisitions to Gain a Competitive Advantage"

The antiperspirant and deodorant sector is extremely competitive, with international companies controlling a sizable portion of the market. The primary tactics of the players in the market include new product development, collaborations, expansions, and acquisitions to increase market reach. Novel forms, environmentally friendly packaging, and items free of dangerous substances are becoming more and more popular.

List of Market Players Profiled

• Unilever (U.K.)
• Procter & Gamble (U.S.)
• Garnier (France)
• Avon (U.K.)
• Beiersdorf (Germany)
• Colgate-Palmolive (U.S.)
• Henkel (Germany)
• PandG (U.S.)

Report Coverage

This report covers the antiperspirant and deodorant market. The CAGR expected to be in during the forecast period, and also the USD value in 2021 and what it is expected to be in 2031. The effect COVID-19 had on the market in the beginning of the pandemic. The latest trends taking place in this industry. The factors that are driving this market as well as the factors that are restraining the growth of industry. The segmentation of this market based on type and applications. The region leading in the industry and why they will continue to do so during the forecast period. Further, the key market players, what all is being done by them to stay ahead of their competition as well as retain their market positions. All these details are covered in the report.