AR and VR Headsets Market Size, Share, Growth, and Industry Analysis, By Type (VR Headsets and AR Headsets), By Application (Entertainment, Healthcare, Industrial, Education and Others), Regional Insights, and Forecast To 2031

Updated On: 15 April 2024

AR and VR Headsets Market Report Overview

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global ar and vr headsets market size was USD 5038.9 million in 2022 and market is projected to touch 118848.1 Million by 2031, exhibiting a CAGR of 42.1% during the forecast period.

VR is a complete virtual world that places one in a virtual world whereas AR is a semi-real, semi-virtual world in which virtual objects are placed in a real environment. AR and VR technology are being used by a growing number of businesses to improve productivity, customer service, and communication. Using VR accessories like bodysuits, gloves, or headsets or glasses, viewers can enjoy an immersive experience.

AR and VR headsets market is expected to grow in the forecast period as a result of growing healthcare sector, Increase in demand from gaming industry, widespread use of AR and VR in education sector, growth of architecture, increased demand from retail and introduction of sophisticated products from top players.

COVID-19 Impact: Pandemic Increased the Demand for AR and VR headsets

The COVID-19 pandemic provided an opportunity for the AR and VR headset market to increase their clientele among businesses. During the pandemic, an increase in the number of online workshops, meetings, and webinars led to an increase in the demand for virtual reality headsets. The closure of schools, colleges, and other educational establishments as a result of the COVID-19 crisis also increased the demand for online education. Such demands offered attractive potential to the augmented and virtual reality markets. In addition, new healthcare applications like telehealth, point-of-care, and home-based care are making use of augmented and virtual reality. Thus, market witnessed a substantial rise during the pandemic.

Latest Trends

"Innovative Product Launches to Stimulate Market Expansion"

The advancement in modern technology is expected to result in an increase in market demand over the forecast period. As a result of the development of novel concepts with the intention of attracting new customers, major market players are anticipated to drive AR and VR headsets market growth. For instance, in 2018, a VR rollercoaster called Eurostat Coastality was installed at Europa-Park, a German amusement park. It allows guests to enter a world based on the movie Valerian and the City of a Thousand Planets. China opened the VR Star Theme Park in 2018 with more than 40 virtual reality rides. The market is anticipated to expand as VR entertainment gains popularity. As a result of these developments in the global market, there may be an increase in demand for AR and VR headsets.

AR and VR Headsets Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into VR Headsets and AR Headsets.

• By Application Analysis

Based on application, the market can be divided into Entertainment, Healthcare, Industrial, Education and Others.

Driving Factors

"Developments in Healthcare Sector to Drive Market Growth"

Not only has the introduction of virtual reality (VR) increased a healthcare facility's productivity, but it has also greatly enhanced the incorporation of imaginative concepts. From closely comprehending the cases to employing the most effective treatment strategy, medical professionals are making the most of augmented reality (AR) and virtual reality. Utilizing these technologies is paving the way for the digitization of healthcare, and medical devices with valuable application opportunities. Increased demand for AR and VR headsets is propelling market growth.

"Rising Demand in Retail to Expand Market Size"

During the pandemic lockdown, there was a sudden shift towards online shopping. Because many websites' return policies were closed, virtual try-ons for make-up and jewellery assisted customers in determining whether the products would truly suit them. This contributed to greater shopping convenience. As AR technologies improve consumer satisfaction, the AR and VR headset market is predicted to grow during the forecast period.

Restraining Factors

"Harmful Effect from Excessive Use of AR to Hamper Market Growth"

AR-related health issues are increasing as new gaming devices are introduced. Wearing a headset for an extended period of time can lead to health issues such as anxiety, eye strain, obesity, and stress due to the highly interactive nature of augmented reality games. In addition, AR devices expose users to harmful, infectious electromagnetic frequency radiation. The expansion of the AR and VR headset market is being threatened by this.

AR and VR Headsets Market Regional Insights

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"Increased Demand in North America is expected to Expand Market Size"

Major companies that provide cutting-edge solutions, such Google, Facebook, DAQRI, and others, are based in North America. Due to an upsurge in demand from the manufacturing, retail, aerospace and defense, entertainment and media, and gaming industries, North America holds the leading position in AR and VR headsets market share. In the coming years, the market is anticipated to grow due to product line expansion to fulfil the increasing demand from many end-use companies.

Key Industry Players

"Major Players' Adoption of New Techniques Promoting Market Development"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio.

The top key players in the market are Meta, Microsoft, Sony, DPVR, Pico Interactive, Google, HTC, Pimax, Vuzix Corporation and Lenovo. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates the market growth.

List of Market Players Profiled

• Meta
• Microsoft
• Sony
• DPVR
• Pico Interactive
• Google
• HTC
• Pimax
• Vuzix Corporation
• Lenovo

Report Coverage

This report examines an understanding of the AR and VR headsets market’s size, share, and growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.