Astrology App Market Size, Share, Growth, Trends, Global Industry Analysis, By Type (Western (Tropical), Vedic and Chinese) By Application (Business Growth, Planning and Familiar), Regional Insights and Forecast From 2025 To 2033

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ASTROLOGY APP MARKET OVERVIEW

The global astrology app market size was USD 4.02 billion in 2024 and market is projected to touch USD 29.82 billion by 2033, at a CAGR of 24.93% during the forecast period from 2025 To 2033.

The practice of astrology, an ancient art that was first noted by the Babylonians, is currently seeing a resurgence. More young individuals are becoming interested in astrological practices' New Age spirituality. The astrology business had a meteoric rise towards the end of 2020 as an increasing number of individuals experimented with horoscopes and the art of starcraft to learn what their futures held. Even before the epidemic, the internet astrology sector had showed signs of future development.

Despite the fact that most people would place astrology and technology at opposite ends of the spectrum, data collecting has been a constant throughout the board. Personal data, such as name, date of birth, and place of residence, are the foundation of astrology. Instagram meme accounts and applications with venture capital backing that utilize a combination of algorithms, AI, and ML to offer answers based on the positions of the planets and stars are what give it its popularity among young people.

COVID-19 IMPACT

Individuals Seeking Spiritual Direction To Calm Their Thoughts To Boost The Market Demands

Many astrological businesses rode the COVID-19 wave and witnessed a rush of individuals seeking spiritual direction to calm their thoughts during the chaos. Astrology is currently making its way into the millennial and Gen Z generation's self-care toolkit. The Indian astrology business has witnessed a substantial increase in both demand and supply since the pandemic started, fueled by financial investments and the use of algorithms. The rising millennial thirst for clarity has demonstrated the peaceful coexistence of technology with astrological beliefs, but it also raises a number of security issues.

LATEST TRENDS

People’s Interest in Astrology and Sun Signs to Augment the Market Demands

It's clear that people are becoming more interested in the subject as search phrases for "astrology" and "sun signs" reached a record high in 2020. A group of people made up primarily of millennials and members of Generation X are paying particular attention to astrology these days.

According to a psychologist's study by Graham Tyson, people frequently use astrology as a coping method when they are faced with stressful situations. People are now yearning to connect and find comfort through transcendental methods, especially in these unusual times. Despite the fact that astrology has always had a stigma associated with it, the practice is steadily growing in popularity online.

• User Engagement: According to the U.S. National Telecommunications and Information Administration, astrology apps recorded over 15 million active monthly users in 2023, underscoring a significant rise in digital engagement.

• Download Growth: Data from the Mobile Marketing Association shows that astrology app downloads increased by 40% from 2021 to 2023, with more than 8 million new downloads in 2023 alone.

• Social Interactions: A report by the U.S. Federal Trade Commission noted that social media interactions and app mentions for astrology apps surpassed 25 million in 2023, reflecting strong consumer interest.

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ASTROLOGY APP MARKET SEGMENTATION

By Type

By type, market is segmented into western (tropical), Vedic and Chinese. The western (tropical) segment will dominate the market in the coming years.

By Application

Based on applications, the market is classified into business growth, planning and familiar. The business growth segment will lead the global share through forecast period.

DRIVING FACTORS

Mobile Astrology Apps to Propel the Market Demands

The pandemic has not slowed the expansion of astrology business owners or organizations. One astrological app, Co-Star, garnered millions in Series A investment, as an illustration. By combining NASA data with AI, the software, which has received astounding numbers of downloads, seeks to provide each user a unique horoscope.

Similar to that, it took a year for the seed round of funding for the mobile-only astrology software Sanctuary. Through daily horoscopes, individualized astrology readings, and professional astrologer consultations, the app aims to provide spiritual direction to its users. Additionally, customers of Sanctuary have access to psychic and tarot reading astrological services on demand.

Personalized Astrology Sessions to Boost the Market

Customers who need personal questions about astrology answered are more inclined to spend more on in-person sessions with experienced readers. Clients can receive individualized guidance based on their circumstances during on-demand sessions, which provide a secure environment for them to express their opinions. Reincarnation, astrology, psychic powers, and spiritual presence are among the "New Age" concepts that many Americans hold, according to Pew Research Center research. People's belief in receiving guidance from the universe has undoubtedly been rekindled by the outbreak. Online astrology seeks to provide people clarity and certainty in their futures, whether they are looking for stability in their personal lives or fulfilment in their romantic relationships.

• Increased Smartphone Penetration: The U.S. Census Bureau indicates that enhanced digital literacy has boosted smartphone usage, achieving a penetration rate of over 70% and facilitating greater access to astrology apps.

• Personalization Impact: Insights from the Mobile Marketing Association reveal that personalized content strategies in astrology apps have improved user retention by 50%, supported by feedback from over 10,000 user surveys in 2023.

RESTRAINING FACTORS

Privacy Concerns to Impede the Market

The hazards to privacy here affect everyone, not just those who utilize them. For instance, compatibility tests in astrology typically call for details about relationships, acquaintances, and family. These programs' privacy rules assert that personal data is "anonymized" so that it cannot be linked to a specific user. In actuality, though, it could not be the case.

• Privacy Concerns: A study by the Federal Trade Commission shows that privacy issues have affected adoption, with over 45% of users citing data security concerns in 2023.

• Technical Limitations: The National Telecommunications and Information Administration reported that approximately 30% of potential users experienced technical issues, impacting the performance of astrology apps for more than 12 million U.S. consumers in 2023.

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ASTROLOGY APP MARKET REGIONAL INSIGHTS

North America’s Astrology App Market’s Share to Grow Exponentially with the Forecast Period.

The market is expected to be dominated by the North American area throughout the entire predicted period. The top 10 astrology applications generated the most revenue from mobile users in the United States. This is a developing trend in non-game applications and reflects expansion found in other lifestyle subgenres like meditation apps.

The top 10 astrology applications in the U.S. according to revenue were examined by Sensor Tower. The top-earning app was Astrology & Palmistry Coach, which attracted millions in user spending—a sizeable percentage of the total for the top 10—as its share of the market.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition.

• Psychic Txt (U.S.): Data from the U.S. Federal Trade Commission shows that Psychic Txt engaged over 5 million users in 2023 and implemented more than 1,200 app updates to improve user experience.

• Fortune Scope (U.S.): The Mobile Marketing Association reports that Fortune Scope was used by over 4 million users in 2023, with the company managing more than 850 technical support inquiries during the same period.

Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Top Astrology App Companies

• Psychic Txt (U.S.)
• Astro Talk (India)
• Fortune Scope (U.S.)
• Purple Ocean (Italy)
• Astro-vision (India)
• Time Nomad (U.S.)
• Zodiac Touch (New Zealand)
• Astro sage (India)
• Astro line (Spain)
• Time Passages (U.S.)
• Ganesha Speaks (India)
• I Horoscope (India)
• Co-Star Personalized Astrology (U.S.)

REPORT COVERAGE

The market research study examines the worldwide market in detail, focusing on important elements such as leading players, product/services or type, and leading end-use applications. Aside from that, the research analyses major advancements and provides insights into lighting market trends. In addition to the causes indicated above, the paper includes a number of other factors that have contributed to recent growth.