Athleisure Products Market Size, Share, Growth, and Industry Analysis by Type (Footwear, Pants, Hats, Hoodies, Tops, Leggings, Shorts, Jackets, Others ), by Application (Men, Women , Children), and Regional Insights and Forecast To 2031

Updated On: 29 April 2024

ATHLEISURE PRODUCTS MARKET REPORT OVERVIEW

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The global athleisure products market size was USD 300290 million in 2020 and will touch USD 481930 million by 2027, exhibiting a CAGR of 7.0% during the forecast period.

Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or at other casual or social occasions. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials, according to Forbes, and many firms are attempting to bridge the gap between fashion and innovative-functional designs. Most of consumers find active wear comfortable and flexible which is attributable to the kind of material used to design such apparels or footwear.  An increase in the number of female fitness models, sports players, and athletes developed a holistic approach of female consumers toward sports and fitness. Moreover, the ongoing trend of healthy aging has witnessed increased popularity among the geriatric population. The requirement for performance-boosting fitness products is expected to increase among the geriatric population, owing to an increase in health & fitness associated with aging. 

Consumers around the globe have been taking their fitness activity into serious consideration by indulging themselves in various sports and fitness activities. Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Companies coming up with progressive technological solutions for firming their positions.

COVID-19 Impact:  Pandemic Hampered The Market Due To Unexpected Disruption In The Sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

"Use Of Innovative Products To Boost The Market Growth "

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

ATHLEISURE PRODUCTS MARKET SEGMENTATION

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By Type Analysis

According to type, the market can be segmented into footwear, pants, hats, hoodies, tops, leggings, shorts, jackets , others

Footwear will capture the maximum market share through forecast period.  

• Footwear –It includes sneakers, trainers, and other types of athletic shoes that are designed for sports and physical activities but are also worn casually because of their comfort and style.

• Pants - It encompasses a variety of styles including joggers, sweatpants, and track pants, designed for both athletic performance and casual comfort.

• Hats - Athletic caps, beanies, and other headwear that serve both functional purposes, such as protection from the sun during outdoor activities, and fashion statements.

• Hoodies -Hooded sweatshirts that are a staple in both athletic and casual wardrobes, known for their comfort, versatility, and style.

• Tops -Includes t-shirts, tank tops, and long-sleeve shirts designed with athletic-inspired materials and styles that are suitable for both exercise and casual wear.

• Leggings -Tight-fitting stretch pants that have become popular for their comfort, functionality, and style, suitable for a wide range of activities from yoga to casual outings.

• Shorts -Athletic and leisure shorts designed for sports, workouts, and casual wear, available in various lengths and styles to suit different preferences and activities.

• Jackets -Athletic jackets, windbreakers, and zip-ups designed for outdoor activities and sports, as well as for casual, everyday wear.

• Others -This category can include a variety of other athleisure items such as sports bras, swimwear, and accessories like bags and belts that fit the athleisure lifestyle.

By Application Analysis

According to application, the market can be segmented into men, women, children

Athleisure products market players cover segment as men will dominate the market share during forecast period.

• Men – The men's segment includes athleisure wear designed specifically for men, focusing on both functionality and style. Products in this category often emphasize durability, performance, and comfort, catering to men's preferences for athletic activities as well as casual wear.

• Women - This segment includes a wide range of products such as leggings, tank tops, sports bras, yoga pants, and athletic footwear, designed with both performance and aesthetic appeal in mind. Women's athleisure wear often focuses on fit, style, and versatility, allowing for seamless transitions from workout to casual social settings.

• Children- Products in this category are designed for comfort, ease of movement, and durability, considering the active lifestyles of children and their rapid growth. Children's athleisure wear includes items such as mini versions of adult athleisure wear, including joggers, hoodies, t-shirts, and sneakers, often featuring vibrant colors, playful patterns, and characters popular among younger demographics. Safety and comfort are key considerations in this segment, with brands offering products that are easy to wear, wash, and maintain.

DRIVING FACTORS

"Increasing Awareness Of Health & Fitness To Boost The Market Growth"

Rising health and self-consciousness and a desire to lead active lifestyles and appear fit are encouraging consumers to incorporate sports and fitness activities into their daily routines. This increased participation has led to a change in market dynamics, resulting in an increased demand for athleisure products.

"Technological Advancement and Innovation To Upsurge The Market"

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the athleisure products market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. Constant development are one of the trends in the market in variety of practices. Innovations in materials, such as moisture-wicking fabrics and temperature control technology, have made athleisure products more appealing by enhancing comfort and performance.

RESTRAINING FACTOR

"Fast Fashion Concerns To Hamper The Market Growth"

The high cost of premium athleisure brands can be a barrier for some consumers, limiting market growth among price-sensitive segments. Athletic wear is still seen as luxury good and costs more than normal sporting goods. Technical difficulties will reduce the industry revenue.

ATHLEISURE PRODUCTS MARKET REGIONAL INSIGHTS

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"North America to Dominate the Region Due To Rising Customer Health Consciousness"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East and Africa. 

North America is further expected to witness growth in the athleisure products market share. The region is dominating the market due to the rising customer health consciousness. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

"Key Players Focus On Partnerships To Gain Competitive Advantage"

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

List Of Market Players Profiled

• Nike (U.S.)
• Adidas (U.S.)
• Puma (Germany)
• Under Armour (U.S.)
• Lululemon (Canada)

INDUSTRIAL DEVELOPMENT

May 2022: Under Armour announced the launch of the D2C platform, UnderArmour.com in India. The company aims to distribute its products and services through Underdog Athletics, its local distributor and master franchise in the country. The company is considering capitalizing on the success of its direct-to-consumer (DTC) business

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.