Athletic Apparel & Footwear Wholesale Market Size, Share, Growth, and Industry Analysis, By Type (Running, Workouts in Water, Team Sports, Gym Workout and Others), By Application (Men and Women) and Regional Forecast to 2031

Updated On: 29 April 2024

ATHLETIC APPAREL & FOOTWEAR WHOLESALE MARKET REPORT OVERVIEW

• 
• to learn more about this report

The global athletic apparel & footwear wholesale market size expanded rapidly in 2023 and the market is projected to grow substantially by 2031, exhibiting a prodigious CAGR during the forecast period.

Athletic apparel & footwear wholesale refers to the business of selling sports-related clothing and shoes to retailers, teams, sports organizations, and other businesses in bulk quantities at a discounted price. This category includes items such as jerseys, shorts, leggings, T-shirts, sweatshirts, sports bras, jackets, and other clothing designed for sports and physical activities. These products are often made from specialized materials that offer moisture-wicking, breathability, and comfort for athletes. This category includes various types of sports shoes, including running shoes, basketball shoes, soccer cleats, tennis shoes, and other specialized footwear for different sports. These shoes are typically designed with features to enhance performance, support, and comfort.

Wholesale distributors and manufacturers in the athletic apparel & footwear wholesale industry supply these products to retailers, sports teams, schools, and other businesses. These buyers purchase items in bulk to stock their stores or provide uniforms and equipment for athletes. The wholesale model allows businesses to purchase products at lower prices compared to retail prices, making it more cost-effective for them to resell or distribute athletic apparel and footwear. Wholesalers may offer a wide range of brands and styles to cater to the diverse needs of their customers, and they often work closely with manufacturers to ensure they have the latest designs and technology in sports gear. This industry is an integral part of the sports and fitness market, helping ensure that athletes and sports enthusiasts have access to the gear they need to perform at their best.

COVID-19 Impact: Reduced Consumer Demand to Hinder Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The pandemic disrupted global supply chains, leading to delays in manufacturing and shipping of athletic apparel and footwear. Factory closures, lockdowns, and transportation restrictions in various parts of the world created challenges for wholesalers in sourcing and distributing products. With many sporting events, gyms, and recreational activities temporarily suspended or limited due to lockdowns and social distancing measures, there was a decline in consumer demand for athletic apparel and footwear. People were spending more time at home and were less inclined to purchase sports-related products. Many wholesalers and retailers were left with excess inventory of athletic apparel and footwear as demand dropped. This excess inventory posed financial challenges and required businesses to adapt their inventory management strategies.

LATEST TRENDS

"Athleisure Dominance to Drive Market Growth"

Sustainability has become a significant trend in the athletic apparel and footwear industry. Consumers are increasingly looking for products made from eco-friendly materials, such as recycled plastics and sustainable textiles. Many wholesalers were focusing on offering more sustainable product options. Athleisure wear continued to gain popularity, blurring the lines between sports and casual clothing. Athleisure items that are comfortable, versatile, and suitable for everyday wear were in high demand. This trend has only grown stronger with people prioritizing comfort and style in their clothing choices. Online sales and e-commerce channels became even more important for wholesalers. Many consumers were shopping for athletic apparel and footwear online, and wholesalers invested in improving their digital presence, including websites and social media engagement.

ATHLETIC APPAREL & FOOTWEAR WHOLESALE MARKET SEGMENTATION

• 
• to learn more about this report

• By Type

Based on type the global market can be categorized into running, workouts in water, team sports, gym workout and others.

Running is a popular cardiovascular exercise that involves moving rapidly on foot. It can be done on roads, trails, tracks, or even on a treadmill. Workouts in water, also known as aquatic or water exercise, involve physical activities performed in a pool or other aquatic environments. Team sports are competitive physical activities that involve two or more teams working together to achieve a common objective. Gym workouts involve a wide range of exercises and fitness routines that can be performed at a fitness center or gym.

• By Application

Based on application the global market can be categorized into men and women.

Men often engage in various sports and physical activities, and they require sport-specific clothing and footwear. Women participate in a wide range of sports and activities, and they require sport-specific athletic wear tailored to their needs.

DRIVING FACTORS

"E-commerce and Online Shopping to Augment the Market"

The increasing focus on health and fitness has driven demand for athletic apparel & footwear wholesale market growth. As more people participate in sports, fitness activities, and outdoor recreation, the need for suitable clothing and footwear has grown. The rise of athleisure wear has expanded the market beyond athletes and fitness enthusiasts. Athleisure clothing and footwear are now part of everyday fashion, contributing to sustained demand. The growth of e-commerce has made it easier for consumers to access a wide range of athletic apparel and footwear. Online retail channels have played a crucial role in the expansion of the wholesale market. Advances in fabric technology, design, and product features have made athletic apparel and footwear more comfortable, durable, and performance-enhancing. Consumers are drawn to products that offer the latest technological advancements.

"Customization and Personalization to Expand the Market "

Increasing environmental awareness has led to a demand for sustainable and eco-friendly products. Consumers are looking for items made from recycled materials, organic fabrics, and with a reduced environmental footprint. Many consumers are seeking products tailored to their specific needs and preferences. Wholesalers offering customization options can meet this demand. Awareness of the health benefits of regular exercise and physical activity has encouraged more people to participate in sports and fitness, driving demand for related apparel and footwear. Partnerships and endorsements by celebrities and athletes can significantly influence consumer choices, creating demand for products associated with these influencers.

RESTRAINING FACTOR

"Cyclical Nature of Sports to Potentially Impede Market Growth"

Economic recessions or downturns can lead to reduced consumer spending, impacting the demand for athletic apparel and footwear. During economic uncertainty, consumers may cut back on discretionary spending, affecting sales in this market. The demand for sports and athletic products can be cyclical, influenced by the timing of sports seasons, major sporting events, and other factors. This cyclicality can lead to fluctuations in sales and inventory management challenges for wholesalers. The athletic apparel and footwear market is highly competitive, with many established and emerging brands. Intense competition can lead to price pressures and a need for differentiation to stand out.

ATHLETIC APPAREL & FOOTWEAR WHOLESALE MARKET REGIONAL INSIGHTS

• 
• to learn more about this report

"North America to Dominate the Market due to Strong Sports Culture"

The North America have historically been significant players in the athletic apparel & footwear wholesale market share. These countries have a strong sports culture, a large consumer base, and a high demand for athletic wear. Leading sports brands, retailers, and wholesalers are headquartered in this region. Additionally, the athleisure trend, which originated in North America, has had a substantial impact on the global market. E-commerce and direct-to-consumer sales are also well-established in this region. North America consumers are health-conscious and place a high value on both style and functionality in sportswear. The region is home to several prominent athletic wear brands and is known for its innovative designs. It's also a hub for sports and outdoor activities, which drive demand for specialized athletic gear.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The cloth wardrobe market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of wardrobe options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features in cloth wardrobes, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Market Players Profiled

• Nike (U.S.)
• Adidas (Germany)
• Under Armour (U.S.)
• VF (U.S.)

INDUSTRIAL DEVELOPMENT

• July 2021: The market has incorporated the concept of co-creation in its NPD efforts. To create value, Nike Incorporation engages with informed, well-networked, and connected customers worldwide. The firm conducts dialogue with its customers individually or by involving thematic communities. Some of the ideas that the firm generates from its customers relate to ideas related to product improvement and options for product customization.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.