Automated Testing Software Market Size, Share, Growth and Industry Analysis By Type (Automated Unit Tests, Automated Web Service, And, Automated GUI Tests) By Application (Log Files, External Services, The Database, And, Others) Regional Forecast By 2031

Updated On: 08 April 2024

Automated Testing Software Market Report Overview

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The global automated testing software market size is anticipated to be worth USD 8847.43 million in 2021, as per our research, the market is projected to touch USD 20,006.24 million in 2031 with a CAGR of 8.57% during the forecast period. 

 The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Automated testing softwares is very helpful in comparing the actual result that is obtained to the result that is expected to come. These softwares, are used for automating repetitive tasks. Such softwares are adopted in most of the business concerns.

Integration of AI, cloud computing, and, machine learning in automating testing softwares have helped in improving the softwares. This is considered as the latest trend in the market.

These software aid in removing redundancy while performing a particular task that is repetitive. Increasing usage of mobile apps has aided market development. All these factors are generating a robust growth in the automated testing software market share.

COVID-19 impact: Tremendous Growth of IT and Software Sectors Increased Market Growth

The outbreak of pandemic of COVID-19 changed the dimensions of most of the industries across the world. Several changes had to be made in the operating procedures of all organizations to adapt to the COVID-19 situation. Factors such as shortage of labor, and disruption of logistics heavily affected most of the markets.

However, the software and IT sector remained unaffected even during the pandemic. It registered a considerable growth during this period. Softwares can be accesses even in remote situations. The working of such softwares can be coordinated by people even from a distance. The development of IT sector during this period favored the automated testing software market growth.

LATEST TRENDS

"Increasing Prevalence of Cloud-Based Automation Tools to Increase Market Growth"

Most of the sectors are heavily dependent on advanced technologies like cloud-based automation tools. The popularity of cloud-based tools can be attributed to their cost-effectiveness, scalability, agility, and, efficiency. They decrease the manual work load in turn minimizing the chances of any errors.

Start-ups are completely reliable on such tools. Along with these tools two other remarkable technologies that have been incorporated into automated testing softwares are machine learning, and artificial intelligence (AI). These are observed to be some of the latest trends in the market.

Automated Testing Software Market Segmentation

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• By Type:

The market can be divided on the basis of type into the following segments:

Automated unit tests, automated web service, and, automated GUI tests. The Automated unit tests segment is anticipated to dominate the market during the forecast period.

• By Application:

Classification based on application into the following segment:

Log files, external services, the database, and, others. The log files segment is predicted to dominate the market during the research period.

DRIVING FACTORS

"Better Customer Experience with Adoption of Automated Testing Softwares to Accelerate Market Growth"

Human work can sometimes be unskilled when compared to a fully developed software. In order to reduce human intervention in task that are very repetitive automated testing can be used. These software aid in removing redundancy while performing a particular task.  This has had a positive effect on the market.

Implementation services are very useful are very useful to incorporate automation into the infrastructures of testing softwares that already exist. Automates testing softwares provide quick solutions to problems and help in increasing customer satisfaction. Integrating Artificial Intelligence (AI) can decrease the time required for testing lifecycle. All of these factors are accelerating the market growth.

"Growing Usage of Mobile Applications to Propel Market Growth "

The number of people using electronic gadgets like mobiles. PCs, laptops, and tabs have increased. With the evolution of computer languages, the number of mobile applications that are being developed has also increased. Different mobile apps have been designed for different necessities. As a result, the usage of apps has also increased.

Automation testing on softwares and apps that are used in mobile phones has also increased. This is because the lifecycle for automating a mobile app requires less time and can be done with minimal effort. Other advantages of automated softwares include decreasing the time, enhancing the productivity, and also making the entire process cost-effective. These factors have propelled the market growth.  

RESTRAINING FACTOR

"Unavailability of Skilled Workers in Industry to Decrease Market Growth"

People with good experience and knowledge are required to carry out automated testing. Automation testers are required carry out this process. Lack of these professional can affect the quality of the service provided. This can negatively affect the market growth.

Professional will have to provide extra attention on minute details present in the software, and also on the satisfaction of customers. These elements cannot be compromised. Interactions between automation technologies and professionals must be made to facilitate agile development. However, unavailability of skilled professionals can become a problem to the market.

Automated Testing Software Market Regional Insights

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"North America to Dominate Market Share in Upcoming Years"

North America has been identified to be the major player in the automated testing market. The major factor that has aided the growth of the market is many improvements in AI, cloud computing, and, machine learning.

The IT sector has experienced a boom in America and Canada due to increasing number of people pursuing software as their profession. Other advantages provided by automated testing softwares like scalability, agility, cost-effectiveness, and efficiency have increased the demand for them in North America. Therefore, North America is dominating the market share.

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List of Market Players Profiled

• Tricentis (Austria)
• Oracle Corporation (U.S.)
• QA Test Lab (Kenya)
• Original Software (U.S.)
• ThinkSys, Inc. (India)
• Hewlett-Packard Enterprise (U.S.)
• Worksoft Inc. (U.S.)
• Ranorex GmbH (Germany)
• SmartBear Software (U.S.)
• Zensoft Services Pvt. Ltd. (India)
• QualitiaSoft Pvt. Ltd. (India)
• WinTask (France),
• National Instruments Corporation (U.S.)
• International Business Machines (IBM) Corporation (U.S.)

Report Coverage

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations