Automotive Electric Seat Motor Market Size, Share, Growth, and Industry Analysis, By Type (AC, DC), By Application (Passenger Vehicle, Light Commercial Vehicle, Heavy Commercial Vehicle), and Regional Insights and Forecast to 2031

Updated On: 08 April 2024

automotive electric seat motor market Report Overview

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The global automotive electric seat motor market size was 165.59 million in 2021 and is expected to reach USD 283.14 million in 2027, exhibiting a CAGR of 9.35% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with automotive electric seat motor market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market growth and demand returning to pre-pandemic levels once the pandemic is over. 

An automotive electric seat motor is a device used in the automobile industry to automate seat adjustment. It is used in various automobiles like cars, sports utility vehicles, and vans. An automotive electric seat motor usually comprises of a motor and various wires and connectors that are connected to the seat. The motor has the capacity to adjust the seat in various situations or advancements depending on the model. The increasing production of vehicles, along with the growing demand for luxury vehicles is probable to motivate the demand for automotive seat motors.  

Major players focusing on research and development of innovative and high-performance seat motors to meet the increasing demand from consumers. Companies functioning in the market are motivated to introduce technologically advanced, compact, and high-performance seat motors to meet the varied requirements of the automotive industry. Demand for standard seats is high and is expected to maintain dominant market share across the forecast period. However, demand for powered seats, ventilated seats and heated seat is expected to witness a steady increase. Participating are fixing their efforts on encouraging R&D. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Technological development are supporting the regional market growth.

COVID-19 Impact: Pandemic hampered the market due to unexpected disruption in the sector

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

Latest Trends

"Use of innovative products to boost the market growth "

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

automotive electric seat motor market Segmentation

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• By Type Analysis

According to type, the market can be segmented into AC, DC

AC captures the maximum market share through forecast period.

• By Application Analysis

According to application, the market can be segmented into passenger vehicle, light commercial vehicle, heavy commercial vehicle.

Automotive electric seat motor market players cover segment as passenger vehicle will dominate the market share during forecast period.

Driving Factors

"Increase in demand for convenience, comfort and safety features in vehicles to boost the market growth"

Increase in demand for electric vehicles leads to the demand for automotive electric seats in vehicle. As customers become increasingly aware of the benefits of modern features, they are willing to invest more in vehicles with additional safety and comfort features.  Rising growth in the automotive industry, growing development in technology, automotive manufacturers focusing light weight and electrical seats, increasing comfort and safety features such as airbags, adjustable seats, power steering, and air conditioning are growth factor accelerating the market growth. The demand is motivated by the growth of these industry which is anticipated to enhance market growth.

"Technological advancement and development to upsurge the market"

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the automotive electric seat motor market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. Improvements in motor technologies such as the development of compact and lightweight motors with improved efficiency have contributed to the growth of the automotive electric seat motor market. The incorporation of advanced control systems and electronic components has further improved the functionality and performance of seat motors. The growing concern among consumers regarding safety and comfort has led to the increasing production of advanced features in vehicles. 

Restraining Factors

"High cost of raw materials to hamper the market growth"

High cost is hampering development of automotive electric seat motor market. The high cost of components and raw materials for the automotive seat motor market makes it difficult for companies to remain competitive and profitable. This is because the cost of components and raw materials needed for the production of these motors is extensive, making it difficult to achieve a healthy profit margin.

automotive electric seat motor market Regional Insights

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"Asia Pacific to dominate the region due to increasing demand for luxury vehicles"

Asia Pacific is further expected to witness growth in the automotive electric seat motor market share. The region is dominating the market due to rising demand for increasing demand for luxury vehicles. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

Key Industry Players

"Key players focus on partnerships to gain competitive advantage."

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger.

List of Market Players Profiled

• Mabuchi (Japan)
• Bosch (Germany)
• Mahle (Germany)
• Valeo (France)
• Nidec (Japan)

Report Coverage

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.