Automotive Noise, Vibration & Harshness (NVH) Materials Market Size, Share, Growth, and Industry Analysis, By Type (Polyurethane and Other), By Application (Hood, Trunk, Chassis and Others), Regional Insights and Forecast From 2025 To 2033

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AUTOMOTIVE NOISE, VIBRATION & HARSHNESS (NVH) MATERIALS MARKET OVERVIEW

The global automotive noise, vibration & harshness (nvh) materials market size was valued at approximately USD 3.46 billion in 2024 and is projected to grow USD 20.79 billion by 2033, with exhibiting a CAGR of 21.7% during the forecast period 2025 to 2033.

The demand of NVH materials in automotive market has risen enormously in the last few years because of the request for ecofriendly technology across the globe. NVH materials are intended for automotive use to relieve vibrations and noises as well as harshness so that the commuters can have a smooth drive. These materials are made so that they can either absorb or damp vibrations and sound that basically come from engine, road, and wind.

One major trend in automotive NVH materials market today is to develop lightweight materials that provide required noise and vibration isolation without increasing significant mass of vehicles. The sector is streamlining its invement in R& D and stragegic alliances with an aim of mutating to the new tendencies which characterized the market place prior to the emergence of the pandemics. As the market is expected to rise in the post-pandemic era NVH materials market for automotive will also greatly benefited this growth period.

COVID-19 IMPACT

Market Growth Restrained by Pandemic due to Supply Chain Disruptions

The global COVID-19 pandemic has been unprecedented and staggering; with the automotive noise, vibration & harshness (NVH) materials market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Pandemic has given rise to global supply chain disruptions, which later led to raw material and component shortages in the NVH materials making. As a result, there was an production level drop and delay in supply for NVH material manufacturers. In the early phase of the pandemic, automotive manufacturing and sales were greatly affected by the lockdowns, inventory mismatch and economic duress. The same outcomes in terms of demand level for NVH materials existing as the automakers either have a scale-back in production or temporary shutdown of their operation.

Similarly, the NVH materials industry gradually bounced back and reinstated its status as an integral sector with the rising and falling tides of the automotive production. There is a reallocation of resources the industry has directed to R& D and their partnerships with other key players to diversify their offer on the market during the recently discovered outbreak. The market is anticipated to boost the automotive noise, vibration & harshness (NVH) materials market growth following the pandemic.

LATEST TRENDS

Lightweight Materials and Advanced Composites to Drive Market Growth

The more lightweight NVH materials which will give good noise and vibration protection while to the car, the more are the demand. Such development in the direction of maximizing the fuel efficiency and curtailing the emission is the result of the emphasis on the automobile sector. The occurrence of the more composite materials is advanced, such as carbon fiber reinforced plastic, (CFRP) and glass fiber reinforced plastic (GFRP) in NVH domains. Such materials have good load-bearing capacity as well as good damping capability which makes them the best choices to reduce noise and vibrations in the cars. These latest developments are anticipated to boost the automotive noise, vibration & harshness (NVH) materials market share.

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AUTOMOTIVE NOISE, VIBRATION & HARSHNESS (NVH) MATERIALS MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Polyurethane and Other.

• Polyurethane: These foams have a porous-network, which makes air and sounds pass over. They can be often heard with a noise dissipation and comfort padding purpose in car interior structures. Polyurethane based damping coatings are applied to car body panels, body bottom units and chassis parts that reduce noise and vibrations that occur because of the road impacts and engine operation. The ISP foams have a firm skin layer as capsule and a lower density core. They are very common for automotive seats, armrests, and headrests to supply you with comfort, support, and sound absorption features.

By Application

Based on application the global market can be categorized into Hood, Trunk, Chassis and Others.

• Hood: NVH components are required in the engine hood to serve a dual function of thermal and sound isolation. They act as a buffer between engine noise and any vibrations that could be transmitted to the cabin. This, in turn, makes driving more enjoyable and pleasant overall.

• Trunk: NVH materials are incorporated in trunk area for the purpose of synonym of routine noise being that of routine instead from entering the vehicle cabin. This reduces airborne sound waves travel by means of these barriers, increasing the space interior's sound proofness.

• Chassis: NVH materials play a major role in the chassis of the car by affecting vibrations that come from the engine, drivetrain and outside road conditions. Dynamical materials including polyurethane elastomer is applied to engine mounts, suspension bushings, and chassis components for passive road vibration and improved ride comfort absorption.

DRIVING FACTORS

Stringent Regulations to Boost the Market

While the comfort and quieter nature of vehicles is a part of consumers’ purchasing criteria, it brings about great demand for noise, vibration and harshness materials. With such consumers shifting towards costly luxury cars with low noise and vibrations; automakers have prioritized the integration of advanced NVH solutions in vehicles. Regulations that focus on noise levels, exhaust emissions, and fuel efficiencies are the factors that move the needle for noise, vibration, and harshness materials. A car manufacturer must conform to the regulations like the EU's Noise Emission Directive and to the emission standards for diesel vehicles like Euro 6 which will in turn result in use of NVH solutions by them.

Focus on Sustainability to Expand the Market

Apart from environmental sustainability concerns and legal requirements, the adoption of eco-friendly and recyclable NVH materials becomes more popular. Automotive manufacturers cooperate with NVH materials suppliers to evolve sustainable alternatives that drive down the environmental impact throughout technology's product life cycle. Manufacturers of automotive OEMs always try to make internal combustion engines more efficient, and the less vehicle weighs—the better. NVH materials are a critical aspect for reaching energy efficiency targets so that they ensure effective acoustic/vibration control with minimum additional weight, hence contributing to the improvement of fuel economy. These factors are anticipated to drive the automotive noise, vibration & harshness (NVH) materials market share.

RESTRAINING FACTOR

Limited Awareness and Education to Potentially Impede Market Growth

Some manufacturers and consumers may have less knowledge on the subject or give the matter less care. Informing the parties involved on the price benefits, technical excellence and durability prompts wider use. Manoeuvring NVH performance with other vehicle issues, especially, weight reduction, cost-effectiveness, and the view of beauty entails trade-offs and compromises. Automakers must know about market and customers' preferences and what sort of vehicle NVH materials to select to tailor their products for the correct market. The factors are anticipated to hinder the growth of the automotive noise, vibration & harshness (NVH) materials market growth.

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AUTOMOTIVE NOISE, VIBRATION & HARSHNESS (NVH) MATERIALS MARKET REGIONAL INSIGHTS

Asia Pacific Dominating the Market with Growing Automotive Industry and Manufacturing Base

The market is primarily segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

Asia Pacific is where some of the biggest car markets in the globe find their base, e.g., China, Japan, South Korea and India. With regards to the automotive sector in the emerging markets, its rapid growth, caused by an increase in disposable incomes, urbanization and infrastructure development has fueled the demand for NVH materials which contributes to this growth. The overwhelming majority of internationally recognised automotive OEMs and NVH raw material suppliers have already set up their manufacturing facilities as well as supply chains in the Asia-Pacific region. Such an on-the-spot presence assures rapid creation, deployment, and tweaking of NVH materials for the needs of the local and international automotive industry.

The stringent regulations pertaining to vehicle emissions, noise, and road safety in the countries such as China and India make the automakers to adopt NVH components that play an important role to stay with those demands. This maintenance focus on environment and sound control facilitation of the NVH solutions market growth.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

The automotive noise, vibration & harshness (NVH) materials market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, materials, and smart features in automotive noise, vibration & harshness (NVH) materials, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List Of Top Automotive Noise, Vibration & Harshness Companies

• NIHON TOKUSHU TORYO [Japan]
• 3M Collision [U.S.]
• Megasorber [Australia]
• STP [U.S.]
• Henkel [Germany]

INDUSTRIAL DEVELOPMENT

May 2021: As pioneer, Henkel has been actively developing a wide range of composite light weight materials for the NVH applications in the automotive industry. These more sophisticated composites guarantee a high level of vibration damping, structural reinforcement and lightweighting, which leads to improved handling, stability, and less fuel consumption.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.