Away from Home Tissue and Hygiene Market Size, Share, Growth, and Industry Analysis, By Type (Toilet Paper, Paper Towels, Napkins, Facial Tissues, & Others), By Application (Food Services, Property Management, Manufacturing, & Others), Regional Insights and Forecast To 2035

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Away from Home Tissue and Hygiene Market Overview

Global Away from Home Tissue and Hygiene Market size is predicted to register USD 21.69 billion in 2025, rising steadily to USD 22.29 billion in 2026, with growth foreseen to touch USD 28.44 billion by 2035, sustaining a CAGR of 5.1% throughout the horizon period ranging from 2025 until 2035.

The away from home tissue and hygiene market is experiencing steady growth due to several key factors. With increasing global travel and tourism activities, there is a rising demand for hygiene products in various public settings such as hotels, airports, and transit points, driving the need for away-from-home tissue solutions. Additionally, urbanization trends are leading to denser living arrangements, amplifying the importance of maintaining cleanliness and hygiene standards in shared spaces like offices and commercial buildings.

KEY FINDINGS

COVID-19 IMPACT

Demand Surged Due to Increased Awareness and Hygiene Practices

The COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has positively impacted the away from home tissue and hygiene market growth. Initially, there was a surge in demand for hygiene products as individuals and businesses heightened their focus on cleanliness and sanitation to prevent the spread of the virus. This led to an unprecedented increase in the consumption of tissues, paper towels, and other hygiene essentials in various public settings, including healthcare facilities, restaurants, and workplaces.

Latest Trends

Innovations in Product Design and Sustainability Initiatives to Reduce Environmental Impact

One of the latest trends in the away from home tissue and hygiene market is the emphasis on product innovation and sustainability initiatives. Manufacturers are investing in research and development to introduce eco-friendly and biodegradable alternatives to traditional tissue and hygiene products. This includes the use of recycled materials, such as bamboo or sugarcane fibers, in the manufacturing process to reduce environmental impact. Additionally, there's a growing demand for compact and portable packaging solutions to minimize waste and enhance convenience for consumers. 

• According to the U.S. Environmental Protection Agency (EPA), tissue and paper products accounted for 13.1% of municipal solid waste in 2021, driving companies to introduce sustainable away-from-home hygiene solutions such as recycled tissues and eco-certified products.

• The European Tissue Symposium (ETS) reported that over 57% of away-from-home tissue usage in Europe in 2022 came from paper towels and napkins, reflecting a trend toward hygiene-focused disposable products in workplaces and restaurants.

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Away from Home Tissue and Hygiene Market Segmentation

By Type

Based on type, the global market can be categorized into toilet paper, paper towels, napkins, facial tissues, and others.

• Toilet Paper: The toilet paper segment of the market comprises products specifically designed for use in restroom facilities, including public restrooms, offices, and commercial establishments.

• Paper Towels: The paper towel segment includes disposable towels used for hand drying and surface cleaning in various away-from-home settings. These towels are widely used in food service establishments, healthcare facilities, and manufacturing environments to promote sanitation and prevent the spread of germs and contaminants.

• Napkins: Napkins are another integral component of the market, serving multiple purposes in dining and hospitality settings. Whether in restaurants, cafes, or catering services, napkins provide a convenient solution for diners to maintain cleanliness during meals, absorb spills, and enhance the dining experience.

• Facial Tissues: The facial tissues segment encompasses soft and absorbent tissues designed for facial hygiene and personal care outside the home environment. These tissues are commonly used in offices, schools, and healthcare facilities for tasks such as wiping noses, removing makeup, and general facial cleansing.

By Application

Based on application, the global market can be categorized into food services, property management, manufacturing, and others.

• Food Services: Food services encompass restaurants, cafes, and catering services.

• Property Management: Property management includes facilities management companies responsible for maintaining cleanliness in commercial and residential properties.

• Manufacturing: Manufacturing refers to hygiene solutions required in industrial settings, including factories and production facilities.

Driving Factors

Increased Travel and Tourism to Foster Market Growth

The burgeoning travel and tourism industries worldwide are significant contributors to the demand for hygiene products outside the home environment. With a steady rise in travel activities, there's a proportional increase in the need for hygiene amenities in various settings, such as hotels, airports, and other transit points. This demand encompasses a range of hygiene products, including tissues, hand sanitizers, and surface disinfectants, to ensure cleanliness and safety for travelers and visitors alike.

• The World Tourism Organization (UNWTO) confirmed that international tourist arrivals grew by 47% in 2022, significantly increasing the demand for tissues and hygiene products across hotels, airports, and public facilities.

• According to the United Nations Department of Economic and Social Affairs (UN DESA), 56% of the global population lived in urban areas in 2021, with projections to rise to 68% by 2050, accelerating demand for hygiene products in densely populated commercial and office spaces.

Growing Urbanization to Acts as a Prime Catalyst

The ongoing trend of urbanization, characterized by denser living arrangements and increased population density in urban areas, underscores the importance of hygiene solutions in public spaces. The proximity of individuals in urban environments raises concerns regarding the transmission of diseases and the need for effective hygiene practices. Consequently, there's a growing demand for away-from-home hygiene solutions, particularly tissues, to maintain cleanliness and hygiene standards in shared spaces like offices, commercial buildings, and public facilities. This trend is driving the adoption of hygiene products aimed at promoting health and well-being in urban settings.

Restraining Factor

Environmental Concerns to Influence Consumer Behavior and Regulatory Measures

Environmental concerns, such as high waste generation from disposable products, deforestation linked to wood pulp usage, and microplastic pollution, have a substantial impact on the away from home tissue and hygiene market. These factors impose pressure on the industry to adopt sustainable practices and mitigate environmental damage, potentially influencing consumer behavior and regulatory measures.

• The OECD Environment Directorate highlighted that 30% of global packaging waste in 2022 was generated by single-use hygiene products, creating regulatory pressure for sustainable alternatives in the away-from-home segment.

• The World Bank reported that 25% of small and medium enterprises (SMEs) face cost-related barriers in adopting eco-friendly tissue and hygiene products, slowing widespread adoption.

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Away from Home Tissue and Hygiene Market Regional Insights

North America to Lead the Global Market Due to Region’s Significant Investments in Hygiene Solutions

The market is primarily segregated into Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa.

North America emerges as the leading region in the away from home tissue and hygiene market share, showcasing notable dominance driven by factors such as robust industrial infrastructure, significant investments in hygiene solutions, and a burgeoning commercial sector. With a proactive approach towards hygiene standards and widespread adoption of away-from-home tissue products across diverse sectors, North America stands out as a key driver in shaping market dynamics and trends on a global scale.

Key Industry Players

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Kimberly-Clark: According to the U.S. Environmental Protection Agency (EPA), Kimberly-Clark reduced virgin pulp usage by over 32% since 2015, expanding its share of sustainable away-from-home tissue products.

• Essity (from SCA): The European Tissue Symposium (ETS) reported Essity supplied over 23% of Europe’s tissue paper market in 2022, making it the largest player in away-from-home hygiene solutions.

List of Top Away From Home Tissue And Hygiene Companies

• Kimberly-Clark (U.S.)
• Essity (Sweden)
• Procter & Gamble (U.S.)
• Georgia-Pacific (U.S.)
• Sofidel (Italy)
• Empresas CMPC (Chile)
• Hengan International (China)
• Asia Pulp & Paper (Indonesia)
• WEPA (Germany)
• Metsa Group (Finland)
• Kruger (Canada)
• Cascades (Canada)
• C & S (South Korea)
• Asaleo Care (Australia)
• ICT Group (Belgium)
• KP Tissue (Canada)
• Essendant Inc (Boardwalk) (U.S.)
• Oji Holdings (Japan)
• Clearwater Paper (U.S.)
• Seventh Generation (U.S.)

INDUSTRIAL DEVELOPMENT

March 2019: Kimberly-Clark Corporation, a key player in the away from home tissue and hygiene market, launched Scott Essential, a new brand of professional paper products. Scott Essential aims to provide consistent quality, efficiency, and value, catering to the evolving needs of businesses and commercial establishments for reliable hygiene solutions.

Report Coverage

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.