B2B E-Commerce for Tyre Market Size, Share, Growth, and Industry Analysis, By Type (Agricultural Tires, Material Handling Tires and Construction Tires), By Application (Passenger Car, Heavy Commercial Vehicle (M&HCV) and Bicycle), and Regional Forecast to 2033

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B2B E-COMMERCE FOR TYRE MARKET OVERVIEW

The Global B2B E-Commerce for Tyre Market size was USD 1.3 billion in 2024, is expected to rise to USD 1.41 billion in 2025, and is forecasted to reach USD 3 billion by 2033, expanding at a CAGR of 8.2% throughout the period.

B2B E-commerce for tyre industry means buying and selling products through electronic media between business entities such as manufacturers, wholesalers, distributors and retailers. These digital platforms therefore involve sales of tyres in bulk, unlike B2C models centred on personalised sales. Business-to-business or B2B portals, meant for business needs, provide the buyer with information about the product such as description, stock status and price offered discounts. This flow improves the purchasing process, consistent with the industry’s drive for efficiency and supply chain management. Some trends that have influenced this market include NX trends, a shift in dependency from conventional solutions towards digital solutions, automotive manufacturers and commercial vehicle operators and online procuring.

The use of B2B e-commerce opens several opportunities. It improves productivity by integrating systems that closely relate inventory and customer data. Flexibility is also important since companies want specialized solutions easily integrated into their existing functionalities such as accounting and ordering systems. Furthermore, digital technology gives additional access to global suppliers and products hence enforcing competition and innovation. Introducing B2B e-commerce as one of the driving forces in the ongoing changes in the tyre market environment helps to determine the direction of its participants’ activity in cost management, process optimisation and improved relationships with consumers as the market develops.

COVID-19 IMPACT

"Supply chain interruptions hamper the market and make it slower, more expensive and less efficient"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Several disruptions were observed in the supply chains because of the pandemic, raw materials and tyres were affected severely. Businessmen encountered production disruptions and shutdowns, transportation issues and increased expenses on health and safety measures. These challenges directly impacted the conventional supply chains and forced the organisation to redefine its approach. Thus, to build resilience, many companies have relied on B2B e-commerce to seek out new suppliers and find the best supply chain management solutions. This change not only addressed risk exposure into the supply chain but also made organizations realize how germane digital enablers are in maintaining and responding to disruption and change in a highly dynamic world, digital solutions became the force that stimulates change and improvement for the tyre industry.

LATEST TREND

"Digital transformation and online sales in the tyre industry drive the market"

A new generation of the industry has emerged and migrated toward online sales platforms especially digital procurement after the COVID-19 outbreak. This has created a dramatic increase in electronic-based selling and thereby opens up many opportunities for manufacturers, wholesalers and retailers to address a larger customer base. These include technological benefits such as identification and use of online platforms, which increase the operational effectiveness of stock tracking, the ability accurately to price goods to meet consumers’ demands and flexibility in order tracking and processing. The research shows that the online distribution channel will be marginally gaining its market share for total tyre sales by the upcoming year due to the rising demand for convenient, fast and affordable purchases. With the advancement in digital technologies, the tyre industry stands set for further growth through e-commerce business models.

B2B E-COMMERCE FOR TYRE MARKET SEGMENTATION

By Type

Based on Type the global market can be categorized into Agricultural Tires, Material Handling Tires and Construction Tires.

• Agricultural Tires: Agricultural tires are commonly used in agricultural equipment because of their ability to provide grip on several grounds. They are made for tough wear and tear and are easily capable of handling fields and other rough terrain. These tires are required for the growth of the agricultural industry, continuous development in farming technology and the daily expansion of mechanization. Moreover, an increase in food demand around the globe puts pressure on farmers to invest in properly functioning and efficient means of agriculture. Even though advancements in technology and equipment are used in the agricultural processes, there is again added advantage in the sale of agricultural tires.

• Material Handling Tires: Material handling tire is specifically applied in material handling equipment that includes forklifts, pallet jacks and any equipment used in moving and handling materials. They offer long-wearing capabilities on the sole’s surface, enhanced traction and the capacity to carry massive loads. This type of tires has been used in warehouses and logistics especially due to the expansion of e-commerce companies. Companies pay attention to productivity and protection, therefore, durable tires are crucial. Hence, the market for material handling tires is growing because of the rising dependence on efficient machinery.

• Construction Tires: Construction tires are a distinct kind of tire operated in construction vehicles including excavators, bulldozer and other construction equipment. They are designed to overcome difficult topographical conditions, carry several passengers or equipment, and ensure steadiness in buildings under construction. The rising construction industry resulting from infrastructure development and urbanization is contributing to increased sales of these tires. The focus on durability and high performance is further shaping the market. As construction projects expand, the need for reliable, high-quality tires continues to rise.

By Application

Based on application, the global market can be categorized into Passenger Car, Heavy Commercial Vehicle (M&HCV) and Bicycle.

• Passenger Car: Passenger car tires are usually for private cars and they cater for many clients. This is because demand is a function of the number of vehicles on the road. Another factor that takes this segment higher is factors such as safety, performance and comfort getting much importance in the market. Consumer concerns include the tire’s long life and ability to save fuel. It has therefore been assumed that as people are obtaining cars in various parts of the world the usage of tires in passenger cars will also rise.

• Heavy Commercial Vehicle (M&HCV): Heavy Commercial Vehicle (M&HCV) are sector-type tires, specifically used in other commercial vehicle categories excluding the PC segment involved in carrying passengers and goods such as light and medium trucks and buses. This is because there has been a demand that is being made from increasing logistics and transportation opportunities and businesses. These tires are best suited for handling heavy loads with optimum durability and performance. The pressure for cost-efficient and durable tires used in commercial fleets is a major driver. The M&HCV tire market holds a significant position as the transportation requirements progress and unfold.

• Bicycle: A bicycle tire segment has emerged due to increased cycling for leisure and transportation activities. They consist of bicycle tires used in mountain bicycles, road bicycles and even the newly developed electric bicycles. Some of the reasons for increased cycling include improved awareness of health and also the ecological impact. Therefore due to the increase in the number of people using bicycles, there is a market for better quality and specified bicycle tires. The market for bicycle tires is still a developing market because of constantly improving trends in cycling worldwide.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Increased demand for convenience to boost the market"

The demand for convenience has significantly increased, with businesses seeking the ease of online shopping for tyres. This shift enables the companies to compare prices, access detailed product specifications from the product and make purchases any time of the day since they are not bound by business hours. Consequently, tire distributors and manufacturers are keen on developing sound e-commerce solutions capable of meeting such demand. These platforms are designed to be easy to use, with real-time stock status, customized prices and detailed descriptions of products to help businesses make good decisions quickly. One of the advantages of selling or procuring goods online is the level of convenience because it increases operational effectiveness and consumer satisfaction. This trend is shifting the B2B E-commerce for tyre market growth to embrace change in selling methods and increase market reach digitally across markets.

"Growing emphasis on sustainability to expand the market"

The trends are shifting towards sustainability in the tyre industry since customers and various businesses are beginning to pay attention to the protection of the environment. This change has been attributed to the growing concern for environmental conservation as well as the growing trend of sustainability in all processes in life. There is evidence that manufacturers are coming up with strategies and solutions in the way they produce sustainable tires through recycling, reduction of their carbonised images and energies and coming up with high-energy tires. These green tyres not only cater to the green consumer but also assist companies in complying with environmental laws and persevering to be environmentally sustainable. E-commerce platforms have increased demand for such products by enabling customers to find information about and purchase sustainable tyres. This trend is reviving the tyre industry and motivating manufacturers to adapt to more environmentally friendly production processes and also increasing their portfolio following consumer needs.

Restraining Factor

"Strict regulations require resources, deter e-commerce engagement threats to the market"

Strict government regulations on safety, environmental standards and trade create challenges for tyre manufacturers and distributors, impacting their operations and market strategies. These regulations tend to preach high standards requiring the company to adhere to strict policies on emissions, recycling aspects and product safety among other policies which are quite costly. Managing these frameworks is not a simple task, it calls for the adoption of large amounts of technological engagements and developmental investment in human resources particularly in training and legal staff. Such regulatory requirements may pose further challenges to B2B e-commerce entrant businesses, which may slow down their growth, especially for small and medium-sized enterprises. However, regional variations of laws may make transactions across borders unprofitable and thus reduce market access. Despite the good intention of creating these regulations to enhance safety and sustainability, a lot of constraints come in cutting down costs and seeking to grow large through e-commerce.

Opportunity

"Rising demand for omnichannel experiences to create opportunities for the market"

The rising consumer requirement for omnichannel services is a major opportunity for tyre distributors to develop their sales propositions. B2B customers are demanding a harmonious link between online and physical sales touch points that would allow them to conduct research and place orders bilaterally on web portals and conventional outlets. Tyre distributors can use this trend and start developing a single unified experience so that a client who uses and accesses the distributor through the online store, the physical facility and the mobile app receives the same experience. Additional facilities such as integrated inventory, customized fund suits and excellent customer service are also enhancing loyalty and customer satisfaction. Organisations thus incorporate omnichannel strategies to meet customers’ demanding needs while improving organisational productivity and coverage. This shift is growing to be a critical competitive weapon in the fiercely competitive tyre industry.

Challenge

"Data privacy and security concerns to challenge the market"

Data privacy and security problems are equally a threat to e-commerce solutions for B2B exchanges in the tyre industry. Such contracts usually entail the exchange of valuable information such as financial data, business secrets and information belonging to customers among others thus making the activity hazardous to cyber-attacks and data breaches. Such risk can prevent organizations from optimizing digital channels, particularly the small players who may not afford to put in place elaborate protection mechanisms. Protecting data includes using measures such as encryption, use of passwords and other forms of identification, and auditing systems, which, while critical, is costly and could be challenging. Furthermore, the legal obligations of data protection laws are the other responsibility that adds to the list. These issues need to be resolved to foster more trust in e-commerce solutions within the market.

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B2B E-COMMERCE FOR TYRE MARKET REGIONAL INSIGHTS

• North America

North America is a key region for the B2B e-commerce for tyre market share owing to the region’s robust automotive industry and well-developed logistics network. The region has a high demand for passenger cars and heavy commercial vehicle tyres owing to a strong and effective e-commerce marketplace that facilitates ease of purchase for organizations. The United States B2B E-commerce for tyre market, especially, can be categorized by the large transport network and increasing e-commerce buying options. It contains many big tyre manufacturers and distributors and ensures the development and competitiveness of this industry. Moreover, investments in the digital transformation of e-commerce businesses by companies based in the United States extend the position of the region as the leader in the tyre e-commerce market.

• Europe

Europe is also a major market for B2B e-commerce tyres because of its well-established automotive industry and high standards of safety and environmental protection. The region is witnessing an emerging trend of sustainability and thus the need for green tyres. Further, when it comes to selective good purchase solutions, the adaption process meets Europe’s objective of efficiency and innovation enhancement. The existence of these conditions enhances the status of Europe as a large market for e-commerce development in the tyre segment.

• Asia

Asia Pacific is set to lead the B2B e-commerce tyre market, driven by rapid industrialization, urbanization and rising vehicle ownership in nations such as China and India. The region's expanding automotive production capacity and significant investments in infrastructure fuel demand for diverse tyre types. Additionally, the robust growth of e-commerce platforms in Asia Pacific enhances accessibility, enabling businesses to procure tyres efficiently and supporting the region's dominance in this market segment.

KEY INDUSTRY PLAYERS

"Key industry players are integrating advanced technologies for market expansion"

The current advancement in information technologies such as data analytics, artificial intelligence (AI) and machine learning is a reality being experienced across various industries including the tire industry and B2B e-commerce segment. These technologies make organisations run effectively by improving inventory management and demand planning and reducing operatives’ unnecessary overlaps. Those AI-driven systems allow firms to provide customers with tailored recommendations and dynamic pricing strategies therefore increasing satisfaction levels and customer loyalty. The use of big data offers great insights into the customers and hence the various strategies that can be employed to appeal to their needs. Also, predictive analytics assists businesses in anticipating market conditions to prevent being reactive. These emergent technologies are gradually entering the mainstream and are generally spurring innovation throughout the industry, improving efficiency and altering the ways organisations source goods and interact with customers.

List of Top B2B E-Commerce for Tyre Companies

• Yokohama (Japan)
• Bridgestone (Japan)
• Kumho (South Korea)
• Sumitomo (Japan)
• Hankook (South Korea)
• Continental (Germany)
• Goodyear (U.S.)
• Michelin (France)
• Groupe Michelin France (France)
• Pirelli (Italy)

KEY INDUSTRY DEVELOPMENTS

March 2024: Tires Plus and Hibdon Tires Plus are two company units acquired by Bridgestone in 2006, however now the tire giant has decided to launch a brand redesign programme. The changes are a more minimalist logo in a single-colour tire track icon and the incorporation of yellow, black and red as the colours. The typefaces used for each of the brands have also been changed to fit the contemporary aspect of car maintenance. With over 400 stores in 22 states across America, the brands will continue to deliver modern services and good solutions. The latest Bridgestone brand campaign will incorporate 3D animation that creates a feeling of empowerment and emotion to provide a better customer experience.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

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