B2B Lead Generation Services Market Size, Share, Growth, and Industry Growth, By Type (Product Lead Generation and Project Lead Generation), By Application (Large Enterprises and SMEs), Regional Forecast To 2031

Updated On: 08 April 2024

B2B Lead Generation Services Market Report Overview

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The global B2B lead generation services market size is expected to be USD 19 billion in 2021. As per our research, the market is projected to touch USD 60.49 million in 2031, exhibiting a CAGR of 11.91% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with B2B lead generation services experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.  The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

B2B lead generation is a strategy used by business-to-business marketers to gain potential clients to their business naturally. This consists of different inbound marketing strategies that increase awareness, visibility, and interest among customers within a certain target market. Social media posts, blog entries, and SEO are a few examples of lead-generation techniques (search engine optimization). In order to lead prospects through the sales funnel to the final sale, lead generation serves as the initial stage in the buying process. The first step in lead generation initiatives is lead capture, which entails gathering prospects' names and contact information before putting them through the sales funnel (i.e., an email nurturing campaign).

Increasing sales and revenue while generating more qualified leads is the objective. Online Markets lead generation services provide more quality and targeted leads in both the B2B and B2C industries. Based on the interest or inquiry customers have shown in your products or services, a lead-generating firm might be your first step in the realm of digital marketing services in order to approach them. Through paid advertising or organic website or service optimization, online markets offers pay-per-lead services to aid in the growth of online enterprises.

COVID-19 Impact: Company's Investment in Online Campaigns Which Boosted Growth in the Market

Email marketing costs less than other forms of marketing since there are no costs associated with printing, advertising, or media space. It helps deliver better information by splitting up clients into different lists based on their interests. Users of email marketing tools can rapidly brand their emails. It is utilized to create emails that constantly provide their readers with insightful content.

Additionally, advertising the company through email marketing enables customers to make purchases using their laptops and mobile devices. Small businesses can utilize email marketing to resell to current customers, generate referrals, and re-engage customers who have yet to make a transaction.

LATEST TRENDS

"Rising Number of Internet Users to Drive Market Trends"

Digital marketing is expected to rise in prominence among marketers to maintain and promote brand consistency. The way firms invest in brand promotion has drastically changed in the post-GDPR era, especially with regard to the marketing initiatives dedicated to the EU. GDPR compliance is not meant to be a burden but a tool to help companies develop a customer-centric lawful marketing strategy. A successful customer-centricity requires a complicated marketing strategy and upholding the status quo through data openness. The rising awareness about the digital marketing benefits is likely to cater to B2B lead generation services market growth.

B2B Lead Generation Services Market Segmentation

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• By Type Analysis

By type, the market is segmented into product lead generation and project lead generation.

• By Application Analysis

Based on application, the market is classified into large enterprises and SMEs.

DRIVING FACTORS

"Increased Demand for E-Marketing to Prosper Service Demand"

The significance of experimenting with remote work without preparation has been highlighted by a number of government restrictions, such as lockdowns and social isolation. Businesses spend time and resources creating, marketing, selling, and providing support for comprehensive and integrated email marketing systems. Companies deployed email marketing software to assess consumer communication, which was seen as a crucial communication standard during the COVID-19 epidemic. Furthermore, this marketing program was used by numerous public and private institutions. The rising number of internet users is expected to boost the lead generation market. 

"Rising Demand for Cost-Effective Campaigns to Surge Market Growth"

B2B lead generation services cost less than other forms of marketing since there are no costs associated with printing, advertising, or media space. It helps deliver better information by splitting clients into lists based on their interests. Users of email marketing tools can rapidly brand their emails. It is utilized to create emails that constantly provide their readers with insightful content. Additionally, advertising the company through email marketing enables customers to purchase using their laptops and mobile devices. Small businesses can utilize email marketing to resell to current customers, generate referrals, and re-engage customers who have yet to make a transaction.

RESTRAINING FACTORS

"Low Awareness About the Service to Hamper Growth in the Market"

The lack of awareness about the service is expected to restrain the B2B lead generation services market growth. The lack of awareness leads to a lesser number of campaigns which hinders growth. The small-scale businesses need to be made aware of the service availability. 

B2B Lead Generation Services Market REGIONAL INSIGHTS

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"North America to Lead the Market Due to The Active Use of Advanced Lead Generation Solutions"

North America is likely to lead the global market share owing to the active use of commercial, personal, and professional communication. Marketers are actively adopting the advanced online lead generation solution, which is anticipated to aid market growth. 

Asia Pacific to hold a significant part of the B2B lead generation services market growth due to the strong presence of a large number of end-users in various emerging economies 

KEY INDUSTRY PLAYERS

"Key Players Focusing On Innovative Technology Development to Grow in the Market"

Businesses are working on developing new technology to offer more easy ways to increase product portfolio. Companies also use innovative practices and techniques to create new technologies. Companies are focused on acquisitions and investments to increase sales. The marketplace is competitive as a result of the existence of numerous huge firms. An extensive worldwide consumer base and the execution of operations through specialized distribution networks are other characteristics. The key companies strive to gain a higher market share by launching new products. 

List of Market Players Profiled

• BossData (Belgium)
• Referro (Italy)
• Martal Group (U.S.)
• Leadvolution GmbH (Germany)
• Strategic Sales & Marketing, Inc (U.S.)
• UnboundB2B (U.S.)
• CloudTask (U.S.)
• Beyond Codes (U.S.)
• Callbox (U.S.)
• VSynergize (U.S.)
• Belkins (U.S.)
• eccelerate GmbH (Germany)
• Operatix (U.K.)
• DemandZEN (U.S.)
• WebFX (U.S.)
• suxeedo GmbH (Germany)
• CIENCE (U.S.)

REPORT COVERAGE

The market research study offers thorough information on numerous market aspects. The growth drivers, restraints, geographical analysis, competitive environment, and challenges are a few of them. Additionally, it provides an analytical analysis of market trends and projections for stem cells to show potential investment areas. From 2017 through 2031, the market is objectively assessed to determine its financial viability. The report's data was compiled using a variety of primary and secondary sources.