Baby Pram Market Size, Share, Growth, and Industry Analysis, By Type (Buggies, 3-Wheeler Strollers, Tandem Strollers, Others), By Distribution (Under 1 years Old, 1 to 2.5 Years Old, Above 2.5 Years Old), Regional Insights and Forecast From 2025 To 2035

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BABY PRAM MARKET OVERVIEW

The global baby pram market was valued at USD 3.61 billion in 2025 and is expected to rise to USD 3.71 billion in 2026, eventually reaching USD 4.68 billion by 2035, expanding at a CAGR of 2.62% from 2025 to 2035.

The baby pram market growth and infant strollers is now expanding significantly. The market is expanding due to factors such changing lifestyles, increased disposable budgets, and growing awareness of the value of comfort and safety for children. Furthermore, the increasing number of nuclear families in which both parents work has increased demand for practical and superior baby strollers.

Additionally, market participants prioritize satisfying the requirements of nuclear families and single-parent families, which frequently entails adding extra features including UV-blocking shades and additional straps. The market is being driven by a growing percentage of nuclear families & single parents worldwide, and this trend is anticipated to have a major impact on the market's growth throughout the projected period.

KEY FINDINGS

COVID-19 IMPACT

Limited Utilization of Pram during Pandemic to Deplete Market Share 

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The COVID-19 effect produced a negative impact on the industry because of travel restrictions and lockdowns that made it impossible for people to leave their homes. As a result of stroller sales' limited use at the time, they declined. Revenues from online platforms have grown significantly in the last year. As a result, industry participants are enhancing their web presence. Sales of baby products in physical stores first fell during the outbreak, but over time, sales of baby products on online shopping platforms gradually rose after the pandemic.

LATEST TRENDS

Innovative Product Designs and Technical Improvements to Stimulate Market Development

Innovative product designs and technical improvements are also helping the market. To appeal to tech-savvy parents, stroller manufacturers are introducing smart technologies including built-in GPS systems, Bluetooth connectivity, and touch-screen displays into their high-end models.

In addition, market expansion is anticipated due to the continued urbanization and growing middle-income groups in developing nations. The need for small, lightweight strollers that are capable of maneuvering through congested city sidewalks and public transit systems has increased due to rising urbanization.

• According to the European Child Safety Alliance, over 3.5 million baby prams and strollers were sold annually in Europe as of 2022, driven by rising awareness of child mobility safety.

• As per the Juvenile Products Manufacturers Association (JPMA), more than 60% of new prams launched in 2023 incorporated lightweight aluminum frames and foldable designs, reflecting innovation trends.

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BABY PRAM MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into buggies, 3-wheeler strollers, tandem strollers, others.

• Buggies: The phrase was first used to refer to extremely light horse-drawn carriages that could seat one or two people, but as lightweight cars gained popularity, it was expanded to include them as well. The phrase was briefly out of usage as cars got more advanced, but it was later brought back to refer to more specialized off-road vehicles.

• 3-Wheeler Strollers: These three-wheel strollers include a big swivel wheel up front and two enormous wheels at the back. The bigger wheel size and treaded rubber air or just foam-filled tires of a quality jogging stroller allow for smoother travel across trails, gravel roads, grassy parks, and other uneven or bumpy terrain.

• Tandem Strollers: In a tandem stroller, one person sits in the front seat while the other takes up the rear.

• Others: This category comprises of prams that are traditional strollers with a structure resembling a bassinet to maximize comfort for newborns. All of these market segments serve parents who are searching for strollers with plenty of features and excellent quality to give their kids the best possible convenience and safety.

By Application

Based on application the global market can be categorized into under 1 years old, 1 to 2.5 years old, above 2.5 years old.

• Under 1 Years Old: The market is divided into three age groups for children: u1 years old, 1 to 2.5 years old, above 2.5 years old. This market application denotes the various characteristics and product offerings appropriate for every age bracket. Infant safety and comfort are the main priorities when designing strollers and prams for children under one year old.

• 1 To 2.5 Years Old: Toddlers making the switch from strollers to prams are catered to by those in the one to year old market.

• Above 2.5 Years Old: Finally, items designed for kids older than a certain age are made to fit larger kids while maintaining their usability and mobility.

DRIVING FACTORS

Single-Parent Households Combined with Hanging Lifestyles to Support Market Expansion

Nuclear families and single-parent households have a lot on their plates in addition to raising their young children. Consequently, parents look for baby care options that could simplify and ease their life. One of their biggest concerns is getting the child from one place to another. Strollers and prams are the most popular choices among parents for conveniently and pleasantly transferring infants.

Availability of Eco-Friendly Strollers to Foster Industry Progress

New and trendy goods that are quite popular among clients who care about the environment are eco-friendly strollers. Market participants in the infant stroller sector place a strong emphasis on offering consumers eco-friendly strollers and adhering to safety regulations.

For instance, a player by the name of Bumbleride sells sustainable strollers that are constructed from recycled polyester derived from used water bottles. Strollers don't hurt babies and are good for the environment. During the projected period, the market may see an increase in demand for this kind of stroller due to the growing trend of adopting eco-friendly baby products, such as strollers.

• According to the United Nations Department of Economic and Social Affairs (UNDESA), global annual births reached 140 million in 2023, directly fueling the demand for baby prams.

• As per the Centers for Disease Control and Prevention (CDC), around 3.6 million births occurred in the U.S. in 2022, ensuring a consistent consumer base for baby mobility products.

RESTRAINING FACTOR

Increasing Demand for Infant Carriers to Stop Market Evolution

A baby carrier is the main substitute for baby strollers & prams. Parents all over the world have shown a strong desire for baby carriers throughout the years. An adult can comfortably and conveniently carry a baby by wearing a baby carrier, which is a supportive and portable seat. Because parents can move about quickly, which is challenging with baby strollers, these baby carriers can greatly aid in parents' mobility in crowded areas.

• According to the European Commission Consumer Safety Report, over 2,000 stroller-related product recalls were issued in the past five years due to safety risks, hampering consumer confidence.

• As per the U.S. Consumer Product Safety Commission (CPSC), stroller-related injuries led to over 7,200 emergency department visits in 2022, highlighting safety concerns as a restraint.

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BABY PRAM MARKET REGIONAL INSIGHTS

Asia Pacific Regulation on the Market Due to Rising Rates of Urbanization

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

In terms of regional baby pram market share, the Asia Pacific accounted for a substantial percentage of the market in 2022. The market in this area is driven by rising rates of urbanization and working population in developing nations including China and India. Promotional efforts and the introduction of new products also drive the market's expansion. Mothers walking or jogging with their kids is another way to promote physical health awareness, which may lead to a demand for the product.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

The analyst provides a comprehensive picture of the market through the study, synthesis, and summarization of data from various sources, as well as an examination of important variables such as financial gain, sales prices, competition, and promotions. It identifies the key industry influencers and presents various market facets. The information provided is thorough, reliable, and the result of extensive primary and secondary research. The market report provides a comprehensive competitive landscape as well as an in-depth vendor evaluation methodology and analysis based on both qualitative and quantitative studies to accurately forecast market growth.

The reports cover important advances with in market, as well as inorganic and organic growth strategies. Various companies are concentrating on organic business expansion such as product announcements, product approvals, and other things like patents and events. Acquisitions, partnerships, and collaborations were among the inorganic growth strategies observed in the market. The above activities have paved the way for market participants to expand their business and customer base. With the growing demands for filter products in the international market, market participants in the market are expected to benefit from substantial growth opportunities in the near future.

• Emmaljunga: According to the Swedish Standards Institute, Emmaljunga manufactures over 150,000 baby prams annually and exports to more than 40 countries, reflecting its strong international footprint.

• Peg Perego: As per the Italian Trade Agency (ITA), Peg Perego distributes prams in over 60 global markets and produced more than 200,000 units in 2023, reinforcing its role as a leading brand.

List of Top Baby Pram Companies

• Emmaljunga (Sweden)
• Peg Perego (Italy)
• ABC Design (Germany)
• Bugaboo (Netherlands)
• Hauck (Germany)
• Dorel (France)
• Chicco (Italy)
• Stokke (Norway)
• Britax (Germany)
• Mamas&Papas (U.K.)
• Graco (U.S.)
• Combi Corporation (Japan)
• Good Baby (China)
• Inglesina (Italy)
• UPPAbaby (U.S.)

INDUSTRIAL DEVELOPMENT

May 2023: Mercedes AMG GT unveiled its limited-edition stroller in partnership with Hartan, the greatest and most well-known stroller brand. It is claimed that AMG vehicles inspired this design. The stroller boasts features including a seat unit that can be adjusted so that babies can sit or lie down, and the interior seat is covered in microfiber upholstery, the same material Mercedes uses for their seats.

REPORT COVERAGE

This research offers a thorough analysis of the global market, covering all relevant areas. This includes everything from a broad market overview to micro-level information about size of the market, degree of competition, evolution trend, opportunities in the market, important market drivers, and SWOT opportunities and threats. The reader can use the study to influence industry competitiveness and competitive environment strategies to increase potential profit. Additionally, it offers a straightforward framework for assessing and gaining access to the situation of the corporate organization.

In a nutshell, this study should be read by all market participants, traders, academics, analysts, business planners, and anyone else with an interest in the market. The market competitive landscape is another area that the report structure focuses on. This report presents in depth information the share of the market, macroeconomic indicators, product scenario, operation circumstances of the major players, which aids readers in the industry in recognizing the key rivals and better understanding the market's competitive landscape.