Baby Prams and Strollers Market Size, Share, Growth, and Industry Analysis, By Type (Three Wheels, Four Wheels and Others), By Application (0-6 Months, 6-12 Months, 12-24 Months, Above 24 Months and Others), Regional Forecast To 2031

Updated On: 15 April 2024

Baby Prams and Strollers Market REPORT OVERVIEW

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The global baby prams and strollers market size is expanded rapidly in 2021 and market is expected to generate substantial revenue by 2031, exhibiting a high compound annual growth rate (CAGR) from 2021 to 2031.

A baby prams and strollers is a three or four-wheeled vehicle with a retractable hood that is pushed while walking to convey an infant or small child. Consumers are spending more on prams and prams as a result of their hectic lifestyles and baby-care awareness, which could drive the worldwide baby stroller market. Technical improvements in infant care items, such as multi-functional features and customisation to meet the needs of parents, are a major element boosting demand for baby strollers. Furthermore, the expanding trend of travelling among millennials and baby boomers has broadened the possibility for simple travel with newborns, increasing the use of baby strollers.

COVID-19 Impact: Pandemic Caused Lockdown and Setbacks led in Downfall of the Market Demand

The COVID-19 pandemic had a detrimental impact on the growth of the worldwide baby prams and strollers market due to the adoption of a global lockdown, which resulted in the temporary closure of industrial facilities. Curfew policies around the world had an impact on both domestic and international manufacture of baby strollers, stifling overall industry growth. Import and export restrictions hampered the supply chain. Manufacturers faced a manpower scarcity as well as a lack of raw resources. Yet, in the post-pandemic era, buyers are spending more on prams and strollers as a result of their fast-paced lifestyle and baby-care concern.

LATEST TRENDS

"The Innovations in Product Variation and Online Portals to Uplift the Market Demand"

The lightweight pram held the greatest share in the projected period, accounting for more than one-third of the worldwide baby pram market, and is predicted to maintain its leading position throughout the forecast period. Furthermore, manufacturers' new product innovation has introduced multi-functional convertible strollers. Kolcraft Enterprises, Inc., for example, offers the Contours Bliss 4-in-1 convertible pram system, which can be transformed from pram to pram and vice versa. The research also defines segments such full-size pram, jogging pram, and double pram. Furthermore, the development of online retailers and portals dedicated particularly to child care accessories and items represents a significant potential opportunity for the industry, which will drive the market throughout the anticipated period.

Baby Prams and Strollers Market SEGMENTATION

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• By Type

Based on type, the baby prams and strollers market is classified into three wheels, four wheels  and other.

• By Application

Based on application, the baby prams and strollers market is classified into 0-6 months, 6-12 months, 12-24 months, above 24 months  and others.

DRIVING FACTORS

"Rising Disposable Income, Popularity of e-Commerce and Online Portals to Boost the Market Growth"

With rising expendable income and urbanisation, there is a risk of lifestyle drift. As a result, companies are working on strollers that will respond to consumers' changing lifestyles while also providing better value for money, which is expected to grow the market. With rising discretionary income and urbanisation, there is a risk of lifestyle drift. As a result, companies are working on strollers that will respond to consumers' changing lifestyles while also providing better value for money, which is expected to grow the market. Another element boosting the industry is the expanding e-commerce segment, as many young parents spend their time on the internet. Well-planned web marketing is increasing demand for prams and strollers, resulting in increased use of infant strollers.

"Rising Awareness and Urbanization to Strengthen the Market Structure  "

Increasing urbanisation is a major element driving the growth of the Baby Stroller market. In recent years, emerging economies have experienced increased urbanisation, resulting in an increase in disposable income that has undoubtedly influenced market expansion. Demand for baby strollers and prams is being driven steadily by rising birth rates and increased parental awareness of baby care accessories, which are expected to boost market expansion. The growing urban population, particularly in developing economies, is increasing demand for strollers and prams as young parents become more worried and conscious of their baby's health, safety, and safety to parents, providing significant growth prospects for vendors in these regions.

RESTRAINING FACTORS

"High Pricing, Low Disposable Income and Government Regulations to Hamper the Market Demand"

The high cost of baby prams and strollers, along with the rising unemployment rate, results in a slower adoption of these items. Furthermore, the dropping birth rate in industrialised countries such as the United States, Germany, Japan, and others is anticipated to impede the target baby prams and strollers market growth to some extent. Several rules and regulations imposed by governments, particularly in developed countries, on the production procedures of baby care products and accessories, resulting in products undergoing several quality checks before entering the market; this may have an adverse effect on the market's overall growth. Furthermore, low disposable income during the pandemic in many countries is stifling the expansion of the baby prams and strollers market share.

Baby Prams and Strollers Market REGIONAL INSIGHTS

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"Asia Pacific Region Gauge for  Huge Revenue Share with Rising Birth Rates and Urbanization"

With a burgeoning working population and rapid urbanisation in developing countries like as India and China, Asia Pacific is the fastest-growing baby prams and strollers market. Furthermore, the growing preference for nuclear family structures has raised the need for baby strollers, since parents cannot risk leaving their newborns at home alone. Rising birth rates in Asian countries such as India, China, and Bangladesh are predicted to fuel demand for baby strollers. Furthermore, the product's compact and easy storage is boosting growth as a result of small-spaced residences in countries such as Japan, India, and Tokyo. Furthermore, the increasing number of flats in real estate raises the demand for small and space-saving items, which has increased the use of baby prams and strollers due to their folding features. Such elements are expected to boost regional baby prams and strollers market growth.

KEY INDUSTRY PLAYERS

"Notable Players contributing towards the market"

The market's expansion was significantly impacted by the techniques employed by market participants in recent years, such as extensions. The report covers details and information about the firms and their interactions with the market.

List of Market Players Profiled

• Goodbaby International (China)
• Combi (Germany)
• Seebaby (U.S.A)
• Newell Brands (U.S.A)
• Artsana (Italy)
• Ningbo Shenma Group (China)
• Zhongshan Baobaohao (China)
• Dorel Industries (Canada)
• Emmaljunga (Sweden)
• Peg Perego (U.S.A)
• Pigeon (China)
• Evenflo (U.S.A)
• Joovy (U.S.A)
• Kolcraft Enetrprises (U.S.A).

REPORT COVERAGE

The report is an analysis of all market aspects for the forecast period. It also shows the evaluation of opportunities, trends, market share, product innovations, technology innovations, driving factors, restraints and others that contribute towards the market growth. This report covers a comprehensive backdrop analysis, an assessment of the parent market, intensive study in the market dynamics. Past historical, current, and projected size of the market from the point of both value and volume. Researching  of recent industry developments,  deep study on market shares and strategies of major players and the emerging niche segments and regional market areas are covered in the report.