Baby Puffs and Snacks Market Size, Share, Growth and Industry Analysis by Type (Snack, And, Puff) By Application (Offline Sales, And Online Sales) Regional Forecast From 2024 To 2031

Updated On: 01 April 2024

BABY PUFFS AND SNACKS MARKET REPORT OVERVIEW

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The global baby puffs and snacks market size is anticipated to be worth USD 3406.59 million in 2022 and the market is projected to touch USD 6328.46 million by 2031 with a CAGR of 6.39% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

Baby puffs and snacks are some eatables that can be given to toddlers, when they are transitioning from liquid and semi-liquid food to solid food. They can be used as ideal snacks to feed kids when they are hungry. They contain some nutritious elements that can help in the baby’s growth and development.

Ready-made baby food like snacks and puffs are gaining popularity as they are very easy to feed and require very less time. Increasing participation of women in workforce is also a major reason for increase in demand for these products. This is considered as the latest trend in the market.   

Baby snacks and puffs are made up of ingredients that provide the right amount of required nutrition to babies. Several innovative changes have been introduced in the packaging of baby foods. All of these factors have helped in the development and growth of baby puffs and snacks market growth.

COVID-19 impact: Increased Reproduction Rate During the Pandemic Increased Market Growth

The pandemic of COVID-19 led to the downfall of several industries across the globe. Due to social distancing norms and lockdowns, factories and industries faced difficulties to continue their normal operations. Health condition of people was also severe during this period of time.

However, it was observed that there was an increase in reproduction rates amidst the pandemic period. This in turn increased the demand for baby products that include baby toys, and food products like baby puffs and snacks. The market experienced growth during the period of pandemic. 

LATEST TRENDS

"Rise in Demand for Readymade Baby Food to Accelerate Market Growth"

In most of the households both the parents are employed and will have to go to work. This has reduced the time available for parents to look after their children. Ready made food products are gaining popularity, among young parents as they do not require much time to be prepared.  

Readymade baby food is also available in pureed form so that they can be easily fed to toddlers who are transitioning from liquid food to solid food. Number of working women across the globe has increased in the past few decades. This can act as an important factor accelerating the market growth.

BABY PUFFS AND SNACKS MARKET SEGMENTATION

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• By Type:

The market can be divided on the basis of type into the following segments:

Snack, and, puff. The snack segment is anticipated to dominate the market during the forecast period.

• By Sales Channel:

Classification based on Sales channel into the following segment:

Offline sales, and online sales. The offline sales segment is predicted to dominate the market during the research period.

DRIVING FACTORS

"Growing Necessity of Nutritional Food for Toddlers to Amplify Market Growth"

Feeding nutritional food to toddlers is of great importance as they help in the physical and mental growth of the babies. Baby snacks and puffs are made up of such ingredients that provide the right amount of required nutrition to babies. These puffs and snacks are also made tasty and are manufactured with different shapes so that babies can easily consume them.

Several key industry players are manufacturing snacks and puffs for toddlers with nutrients like proteins, calcium, iron, and vitamin D to ensure that their daily nutrient requirements are fulfilled. There has been a rise in the number of babysitters being employed these days. Most of the parents instruct the babysitters to feed their young ones with baby snacks and puffs as they are covered, hygienic and nutritional.  All these factors have amplified the baby puffs and snacks market share. 

"Innovative Changes Introduced in Packaging to Propel Market Growth "

Apart from being healthy, nutritional, and easy to prepare baby food products are packed with intensive care and caution. Several innovative changes have been introduced in the packaging of baby foods. Packaging is made of high-quality materials to avoid adulteration.

Also, the outer covering is made very colorful with unique patterns and designs. Packaging plays a very crucial role in increasing the brand value of any product. Numerous packaging technologies have been adopted by the manufacturers to increase the shelf-life of the food, and to provide better protection against leakage, tamper, and spoilage. Besides this packaging also help in generating curiosity among consumers and thus help in increasing the number of sales.

RESTRAINING FACTOR

"Drastic Decrease in Birth Rates Among Females to Bring Down Market Growth"

Numerous factors have contributed in the declining fertility rate among women. Some of them include change in lifestyle, growing urbanization, and controlled family planning. Many women are more focused on their careers. This has increased the number of women in workforce.

Many couples prefer to have just one or two children and not more than that. As a result, the number of nuclear families is increasing. Preference for small families, and increasing adoption of birth control are other factors that are decreasing the birth rates. With the downfall in the number of infants being born, the demand for aby products like baby puffs and snacks is also deteriorating.

BABY PUFFS AND SNACKS MARKET REGIONAL INSIGHTS

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"North America to Dominate the Market in The Upcoming Years"

 North America is the leading player in the baby puffs and snacks market. A lot of reasons have contributed in making North America the major share holder of the market. The primary reason for high demand of product in North America can be attributed to the growing concern about food safety among parents.

Other factors include increasing shift of women into workforce, rising reproduction rates in several North American Countries, innovative packaging that attracts customers, ease of feeding readymade baby food. All of these factors have helped in the market growth in North America.

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the global market.

List of Market Players Profiled

• Healthy Times (U.S.)
• Baby Gourmet Foods (Canada)
• Nature mate (India)
• Sprout Foods (U.S.)
• Amara Organics (U.S.)
• Danone (France)
• Kraft Heinz (U.S.)
• Organix (U.K.)
• Plum PBC (U.S.)
• HiPP (Germany)
• Nurture (U.S.)

Report Coverage

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations.