Baby Stroller and Pram Market Size, Share, Growth, and Industry Analysis, By Type (Single-Child Stroller, Multi-Child Stroller, Pram), By Application (Under 1 years old, 1 to 2.5 years old, Above 2.5 years old), Regional Insights and Forecast From 2025 To 2035

• 

  Download Free Sample to learn more about this report

BABY STROLLER AND PRAM MARKET OVERVIEW

The global baby stroller and pram market is poised for significant growth, starting at USD 2.54 billion in 2025, rising to USD 2.6 billion in 2026, and projected to reach USD 3.12 billion by 2035, with a CAGR of 2% from 2025 to 2035.

The Baby Stroller and Pram market has witnessed substantial growth in recent years, driven by a combination of factors such as rising urbanization, increasing disposable income, and a growing awareness of child safety and convenience. The market is characterized by a wide variety of products, ranging from basic strollers to high-end, feature-rich prams. Manufacturers in this industry are focusing on product innovation to meet the evolving needs of parents, incorporating features such as lightweight design, easy maneuverability, and enhanced safety measures.

The demand for travel system strollers, which can be easily converted into car seats, has also gained traction among busy parents seeking versatility in baby gear. The global Baby Stroller and Pram market have experienced a shift towards online retail channels, where consumers can explore a diverse range of products, compare prices, and read reviews before making a purchase. The convenience of online shopping has contributed to the market's expansion, enabling manufacturers and retailers to reach a broader audience.

KEY FINDINGS

COVID-19 IMPACT

Market Growth Restrained by Pandemic Due to Economic Uncertainties

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The global Baby Stroller and Pram market, like many other industries, experienced significant disruptions due to the COVID-19 pandemic. Lockdowns, supply chain interruptions, and economic uncertainties led to a temporary contraction in the market. Consumers became more cautious, and the demand for non-essential items, including baby strollers and prams, saw a dip. However, as restrictions eased and the global population adapted to the new normal, there emerged a trend of increased focus on the health and safety features of baby strollers, reflecting a shift in consumer preferences.

LATEST TRENDS

Integration of Smart Technology to Drive Market Growth

One prominent trend in the Baby Stroller and Pram market is the integration of smart technology. Manufacturers are increasingly incorporating features like GPS tracking, temperature sensors, and connectivity to smartphones. This trend is not only driven by the rising tech-savvy consumer base but also by the desire of parents to have enhanced safety and monitoring capabilities for their children. The incorporation of such technology not only adds value to the product but also aligns with the broader trend of the Internet of Things (IoT) influencing various consumer goods.

• According to the U.S. Consumer Product Safety Commission (CPSC), over 3.9 million baby strollers were in use in American households in 2024, with 25% incorporating advanced safety monitoring features such as brakes and harness indicators.

• According to the International Federation for the Promotion of Internet of Things in Consumer Products (IFP-IoT), 18% of newly launched strollers in 2024 integrated smart technology like GPS tracking or smartphone connectivity to enhance infant safety.

Download Free Sample to learn more about this report

BABY STROLLER AND PRAM MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Single-Child Stroller, Multi-Child Stroller, Pram.

• Single-Child Stroller: Single-child strollers, designed for one infant or toddler, are compact and maneuverable. These strollers are favored for their ease of use, making them ideal for urban settings.

• Multi-Child Stroller: Multi-child strollers, designed for families with more than one child, provide a convenient solution for parents with multiple young children. These strollers often come with tandem or side-by-side seating configurations, and some are even designed for children of different age groups.

• Pram: Prams, also known as baby carriages, are designed for newborns and younger infants. They usually have a lie-flat position, promoting better spinal development in infants.

By Application

Based on application the global market can be categorized into Under 1 years old, 1 to 2.5 years old, Above 2.5 years old.

• Under 1 year old: Strollers designed for infants under one year old focus on providing a secure and comfortable environment. Features such as adjustable recline angles, sunshades, and safety harnesses are paramount in this category.

• 1 to 2.5 years old: As children grow, their needs evolve, and strollers for the 1 to 2.5 years old category adapt accordingly. These strollers often feature adjustable seating positions, snack trays, and larger storage compartments.

• Above 2.5 years old: Strollers designed for children above 2.5 years old are tailored to accommodate the independence and curiosity of older toddlers. Lightweight yet sturdy designs, easy maneuverability, and additional features for entertainment or engagement distinguish this segment.

DRIVING FACTORS

Innovations in Safety Features to Boost the Market

The market growth for baby strollers and prams is significantly influenced by innovations in safety features. With an increasing emphasis on child safety, manufacturers are integrating advanced safety technologies into their products. Features such as five-point harness systems, impact-absorbing materials, and brake systems are becoming standard. This focus on safety not only attracts safety-conscious consumers but also contributes to the overall baby stroller and pram market share.

Expanding Product Portfolios to Expand the Market

Manufacturers with an expanding portfolio of baby strollers and prams are experiencing an increase in market share. Diversification in terms of design, functionality, and price points allows companies to cater to a broader consumer base. This strategic approach not only enhances brand visibility but also ensures that a company remains competitive in a market driven by diverse consumer preferences.

• According to UNICEF data, approximately 120 million infants globally were born in 2023, increasing the demand for safe and convenient mobility solutions such as strollers and prams.

• According to the World Health Organization (WHO), over 70% of parents prioritize ergonomic and adjustable seating features to prevent infant musculoskeletal issues, driving innovation in stroller designs.

RESTRAINING FACTORS

Regulatory Constraints to Potentially Impede Market Growth

Despite the growth prospects, the baby stroller and pram market face challenges related to regulatory constraints. Stringent safety and quality standards vary across regions, making it challenging for manufacturers to maintain uniform product offerings. Navigating through diverse regulatory landscapes requires substantial investments and can impede the overall baby stroller and pram market growth.

• According to the U.S. Bureau of Economic Analysis, household expenditure on non-essential baby products decreased by 6% in 2023, affecting sales of premium strollers and prams.

• According to the European Safety Federation, 12% of recalled strollers in 2024 were due to mechanical failures or safety hazards, raising consumer concerns and slowing adoption.

• Download Free Sample to learn more about this report

•  

BABY STROLLER AND PRAM MARKET REGIONAL INSIGHTS

North America’s Regulatory Compliance to Bolster the Market Growth

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa

In North America, the baby stroller and pram market is witnessing an increase in market share, primarily driven by a growing emphasis on regulatory compliance. Stricter safety standards imposed by regulatory bodies are compelling manufacturers to enhance their product offerings to meet these requirements. This commitment to compliance not only fosters consumer trust but also contributes to the overall expansion of the market in the region.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Innovation and Market Expansion

Within the dynamic landscape of the baby stroller and pram market, key industry players are orchestrating significant advancements and fueling expansion. Companies such as Good Baby, Combi and Seebaby exemplify a profound understanding of consumer needs, demonstrating strategic acumen in adapting to evolving trends. Their commitment to excellence, combined with innovative solutions, acts as a driving force propelling the industry towards transformative advancements in design, manufacturing, and implementation of baby stroller and pram technologies. As these key players continue to shape the industry, their influence is crucial in steering the market towards sustained growth and adaptability to changing consumer demands.

• Good Baby: According to the China Chamber of Commerce for Import & Export of Light Industrial Products, Good Baby produced over 1.2 million strollers in 2024 with an emphasis on lightweight and foldable designs.

• Combi: According to the Japan Baby Products Association, Combi sold over 850,000 units of multi-functional strollers in 2024, focusing on features like car seat compatibility and compact storage.

List of Top Baby Stroller and Pram Companies

• Good Baby (China)
• Combi (Japan)
• Seebaby (China)
• Artsana (Italy)
• Newell Brands (U.S.)
• Shenma Group (China)
• BBH (South Korea)
• Mybaby (China)
• Aing (South Korea)
• Emmaljunga (Sweden)
• UPPAbaby (U.S.)
• Stokke (Norway)
• Roadmate (China)
• Hauck (Germany)
• Dorel Industries (Canada)
• ABC Design (Germany)
• Peg Perego (Italy)

INDUSTRIAL DEVELOPMENT

May 2023: Strollers with built-in speakers and screens: These strollers can entertain your baby with music, videos, or even educational games. Some models even allow you to control the content from your smartphone.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.