Badminton Racket Market Size, Share, Growth, Trends, Global Industry Analysis, By Type (Carbon and Carbon Alloy), By Application (Men and Women), Regional Insights and Forecast From 2025 To 2034

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BADMINTON RACKET MARKET OVERVIEW

The global Badminton Racket market is anticipated to expand from USD 0.87 billion in 2025 to USD 0.93 billion in 2026, and further to USD 1.57 billion by 2034, growing at a CAGR of 6.7% during 2025–2034.

A badminton racket is a sports tool used to play with a shuttlecock. A racket consists of a handle frame and an open hoop tightly stretched with strings attached. A racket is a sport implemented for striking a shuttlecock or a ball in games such as racket ball, paddle, badminton and tennis. The rackets having perforated or solid hitting surfaces in place of networked strings are called bats or paddles. The rackets used to play with a shuttlecock are called badminton. The design of badminton has changed over the centuries. The racket size was limited by the weight and strength of the wooden frame, which required the racket to be strong enough to hit the shuttle and strong enough to be stiff enough to hold the strings. 

The badminton rackets are lightweight, and the top-quality rackets weigh between 70 to 95 grams. Advanced rackets are made of carbon fiber composite, which is forecasted to augment growth. The rackets are available in a wide range of designs even after the limitation of size and shape. The oval-shaped rackets have been widely used and are still available in the market. The population is adopting badminton as it is easy to learn and play in the beginning. Playing badminton for an hour burns approximately 450 calories and reduces the health risk. Moreover, kids and children love to play badminton, which is estimated to drive market growth.

Key Findings

BADMINTON RACKET MARKET SHARE FACT AND FIGURES

Regional Breakdown

• North America holds a 12% market share, USD 0.098 billion with a CAGR of 5.9%, driven by increasing participation in badminton across recreational players and rising demand for high-quality, lightweight rackets from brands like Yonex and Victor.

• Asia-Pacific holds a 65% share, or USD 0.533 billion in 2024, with a CAGR of 7.2%, fueled by the sport's deep-rooted popularity in countries like China, India, Indonesia, and Malaysia, and an expanding consumer base with growing interest in high-performance rackets.

• Europe also holds 15% of the market, primarily in countries like France, Germany, and Spain, with a CAGR of 6.0% as badminton gains more attention in both recreational and competitive circles.

• Rest of the World holds around 8% of the global market, equating to USD 0.065 billion in 2024, growing at 6.5% CAGR, with rising interest in emerging markets such as South America and Africa.

Product Segments Breakdown

• Carbon Badminton Rackets dominate the market with approximately 75% of sales, amounting to about USD 0.615 billion in 2024, growing at a CAGR of 7.0%, due to their lightweight, durable, and high-performance qualities, making them the preferred choice for both professional and amateur players.

• Carbon Alloy Rackets hold around 25% of the market, or USD 0.205 billion in 2024, growing at 5.8% CAGR, as they provide a balance between cost and performance, making them attractive for entry-level to intermediate players.

This detailed breakdown highlights the key numbers and growth trends in the badminton racket market, showcasing the factors driving demand and technological advancements shaping the industry.

COVID-19 IMPACT

Stringent Government Lockdown Laws Affected Product Adoption

COVID-19 outbreak affected all the industries such as automotive, transport, manufacturing, and aerospace. The consumer goods sector was no exception. The population’s concern toward health took a jump, and they started focusing on developing healthy habits. The lockdown restricted consumers from stepping out. Thus, they ordered badminton from e-commerce platforms and started adopting the badminton game as a healthy habit. The e-commerce services were also shut down during the beginning of the lockdown, which harmed the market growth.

Moreover, the sports academies and tournaments were put on hold, which affected the market's growth rate. The national sports competitions were also put on hold due to the spread of the coronavirus. These factors affected the growth of the market. However, the market is recovering from the loss caused by the pandemic.

LATEST TRENDS

Rising Trends of Sports Club Culture to Boost the Market Growth

The increasing number of sports clubs is encouraging people to start playing badminton by joining the club. Many sports club offers training on badminton rackets by professional coaches and increase the disposable income of consumers. These factors are forecasted to propel product demand in the market. Additionally, joining a sports club keeps the consumer healthy and helps deal with stress and tension. It offers various opportunities along with training for the game. Many parents are spending a massive amount on sending their children to the club as it has multiple benefits on the consumer's health, which is anticipated to foster market growth. The population is inclined toward utilizing their leisure time and thus joining sports clubs.

• 47% of youth and amateur players in Asia-Pacific participate in badminton through sports clubs and academies, reflecting a growing trend in organized sports participation (according to Asian Sports Federation – ASF).

• In Europe, over 1.2 million individuals are enrolled in community badminton programs, demonstrating rising adoption of badminton as a recreational and competitive sport (according to European Badminton Union – EBU).

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BADMINTON RACKET MARKET SEGMENTATION

By Type

By type, the market is segmented into carbon and carbon alloy.

By Application

Based on application, the market is classified into men and women. 

DRIVING FACTORS

Inclination Towards a Healthy Lifestyle to Boost Product Demand

The population is concerned about their health and is rapidly adopting various physical activities, which increases the adoption of badminton rackets in the global market. Playing badminton helps in a full-body workout. Improving gender equality with changing times, many women started playing badminton as a healthy habit. Additionally, sports have become a part of physical activity and help lead a healthy life which is forecasted to surge maximum growth in the market. Moreover, playing sports develop life skills such as leadership, discipline, sportsmanship, and others. These factors are expected to aid market growth. 

Escalating Number of Professional Badminton Competitions to Drive Trends

The impact of female professional players such as P.V. Sindhu and Sania Nehwal is motivating females to start their careers in badminton sports. Women are getting inspired by these Olympic players and have started participating in sports. Playing badminton has various benefits, such as it helps in improving coordination between hand and eye, keeping you physically fit, and others. Moreover, the clubs organize numerous competitions, developing players' self-confidence. Playing badminton helps maintain a healthy lifestyle which is expected to propel product demand in the market.      

• Approximately 58% of global demand for badminton rackets is driven by the increasing focus on health and active lifestyles, with players using badminton as a medium for cardiovascular fitness (according to World Health Organization – WHO Physical Activity Statistics).

• Over 35 professional badminton competitions annually across Asia, Europe, and North America are influencing youth and women participation, fostering racket adoption (according to Badminton World Federation – BWF).

RESTRAINING FACTORS

Low Popularity of Badminton Among the Population to Limit Market Growth

The badminton racket is not popular, and many potential players may find difficulty in getting into the spotlight. Friends or family members hinder many potential players. The lack of awareness about the availability of badminton may limit the market's growth. The price of badminton rackets keeps fluctuating due to the fluctuation in raw materials price, which is likely to hinder the adoption of the product.

• Limited awareness and popularity of badminton in regions such as South America and parts of Africa affects adoption among 22% of potential players (according to United Nations Educational, Scientific and Cultural Organization – UNESCO Sports Participation Data).

• Fluctuating raw material costs impact 18% of badminton racket manufacturers, particularly affecting small and medium enterprises (SMEs) in Asia-Pacific (according to International Trade Centre – ITC Raw Material Report).

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BADMINTON RACKET MARKET REGIONAL INSIGHTS

North America to Dominate Due to Population’s Rising Interest Toward Badminton

North America is anticipated to dominate the global market owing to the population's fondness of badminton as it is one of the fast games and many renowned badminton players. The huge fan following of the game and prominent players are likely to surge the regional growth. 

Asia Pacific is projected to show significant growth in the region owing to the increasing popularity of sports, rising globalization, modernization, and escalated number of sports centers are forecasted to surge the badminton racket market growth. 

KEY INDUSTRY PLAYERS

Industry Players to Emphasize On Developing Long-Term Growth Strategies

Industry players are focusing on developing advanced products to gain traction in the global market. The key companies are developing strategies to achieve long-term growth. Major players strive to gain acquisitions, mergers, and collaborations in the regional market to boost their global badminton racket market share further. The companies emphasize safe developing products to increase the product demand. Various analytical approaches are taken under consideration to expand in the global market.

• Yonex (Japan): Supplies carbon and carbon-alloy rackets to over 40% of professional tournaments worldwide, dominating high-end market share.

• VICTOR (Taiwan): Provides badminton rackets used in over 30% of Asia-Pacific sports academies, targeting youth players.

List of Top Badminton Racket Companies

• Yonex (Japan)
• VICTOR (Taiwan)
• RSL (Australia)
• Lining (China)
• GOSEN (Japan)
• KAWASAKI (Japan)
• Carlton Sports (Sri Lanka)
• Wilson Sporting Goods (U.S.)
• Babolat (France)
• Apacs Sports (Malaysia)
• COSCO India Ltd. (India)
• Silver Sports India (India)

INDUSTRY DEVELOPMENT

• August 2020- The Yonex Co., Ltd. launched its Limited Edition EZONE racket on September 17, 2020, which will be sold in a few markets. The company collaborated with Naomi Osaka, a two-time Grand Slam champion, and created the racquet (JPN).

REPORT COVERAGE

The report is an overview of the market, including the following:

• Key players and their recent development.
• Factors projected to aid badminton racket market growth.
• The impact of COVID-19 is also represented in the report.
• Regions are anticipated to lead the global market.
• Factors that may limit the growth of the market.
• The latest trends are also included in the report.
• Segmentation of the market based on application and type.

These aspects give a complete overview of the market and help the stakeholders gain a better understanding of the market.