Bathing Textiles Market Size, Share, Growth, And Industry Analysis by Type (Bath Towels, Hand Towels, Beach Towels, Bathrobes & Others) by Application (Household, Hotel & Other) and Regional Insights and Forecast to 2032

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BATHING TEXTILES MARKET REPORT OVERVIEW

The Bathing Textiles Market size was valued at USD 0.94 billion in 2023 and is expected to reach USD 1.51 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2032.

Bathing textiles involve different types of fabric-based items that are usually used during and after wash for personal care as well as hygiene purposes. They consist of soft, absorbent and delicate fabrics that are kind to the skin. Generally the textile include such materials as cotton, bamboo, microfibers or any combination thereof since they have been selected mainly because they are known for their ability to absorb moisture while still remaining very gentle on the body.

There are various factors driving the bathing textiles market growth such as, increasing consumer preference for high-quality, durable bath linens and innovation in designs that enhance user experience. As more hotels and spas are seeking high-end towels and sheets for their customers’ bathrooms, there is an increasing demand for luxurious bath linens in hospitality configurations. Moisture-wicking fabrics and antibacterial treatments are expected to draw health-minded customers’ attention, widening the scope of markets beyond the conventional applications.

COVID-19 Impact: Lockdowns and Social Distancing Accelerated the Shift Towards Online Shopping

The COVID-19 pandemic has been unprecedented and staggering, with bathing textiles markets experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

The pandemic caused by COVID-19 had a remarkable bearing on the market for bathing textiles. In this regard, restrictions for coping with the disease affected the shopping preferences of most individuals using physical shops. They began shifting towards online purchasing which is possible due to the internet. Not only did this trend increase online shopping, but it also made businesses invest more into digital advertising, having good online approaches. The market profit as quality bath textiles were needed because people paid more attention to cleanliness and home comfort in the course of this epidemic.

LATEST TRENDS

Shift Towards Eco-friendly Materials is a Latest Trend

The change towards environmentally friendly fabrics is a significant fashion in the bath textile sector due to the increasing awareness of the environment among consumers. This has seen various brands embracing the sustainable practices through use of chemicals-free cotton, bamboo, recycled fibres as well as any other green product for that matter. This tendency denotes an extended initiative towards maintainability, whereby commodities that exert less stress on the world are considered first by buyers. The significance of certifications has grown, which implies that fabrics adhere to stringent ecological and moral principles. In addition, this transformation draws attention from environmentally aware customers as well as enhancing brand devotion.

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BATHING TEXTILES MARKET SEGMENTATION

By Type

Depending on the global bathing textiles market given are types: Bath Towels, Hand Towels, Beach Towels, Bathrobes & Others.

• Bath Towels: Bath towels are mainly used for drying the body after bath. The main function of it is to absorb the water and dry the skin.

• Hand Towels: Hand towels are also used for drying the hands or any other body part. It is smaller in size compared to the bath towels.

• Beach Towels: Beach towels are usually colourful and the main function is to dry quickly for frequent uses.

• Bathrobes: Bathrobes are made up of the same fabric as bath towels. It is getting popular in luxury and wellness markets.

• Others: This includes additional bathing textile products like washcloths, bath mats, loofahs, and spa accessories.

By Application

The market is divided into Household, Hotel & Other.

• Household: Household needs bath towels, hand towels & others bathing textiles for daily use.

• Hotel: In the hotel industry the requirement of the bathing textile ranges from daily essentials to luxury bathrobes.

• Other: The others include usage in non-residential and non-hotel environments such as gyms, spas, healthcare facilities, and recreational centres.

DRIVING FACTORS

Increasing Consumer Preference for High-quality, Durable Bath Linens Drive Growth in Market

The increasing consumer preference for high-quality, durable bath linens is one of the reasons driving the bathing textiles market growth. With the growing preference for value instead of price, there has been an increase in the uptake of expensive products that provide better comfort, longer service life and more absorbency. This is more evident in the residential and hospitality sectors where durability and quality form the major consideration. Instead, consumers are always looking for those items that will help them improve their bathing experiences leading to a rise in demand for luxury as well as performance driven bath linens which has seen the market expand and new ideas come up.

Innovation in Designs that Enhance User Experience Increases the Market Demand

Another important reason driving the market is the innovation in designs that enhance user experience. Therefore, producers concentrate on producing items which not only meet practical needs but also possess a sense of beauty or are pleasing to the eye and give satisfaction to the user in terms of comfort. New ideas like quick-dry technology, fabrics that prevent growth of bacteria and luxurious surfaces meet changing demands from buyers. Options that can change and designs that are friendlier to the environment draw in various groups of customers. Moreover, these innovations improve bathing experiences and distinguish goods in the marketplace which are competitive hence; they stimulate growth and enhance customer satisfaction.

RESTRAINING FACTORS

Fluctuation in Raw Material Cost Hamper the Market Growth

One limiting factor affecting the bathing textiles market is the fluctuation in raw material cost. The prices of raw materials do fluctuate, especially those of cotton, bamboo and other natural fibres. Such price fluctuations can greatly have a negative effect on the production costs resulting in either high rates to be paid by consumers or less profits earned by manufacturers. Additionally, unpredictable costs of raw materials are likely to make supply chains uncertain; thus companies will find it a challenge to keep stable prices as well as maintain adequate supplies leading to hindered growth in the market thus affecting general demand.

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BATHING TEXTILES MARKET REGIONAL INSIGHTS

North America to Dominate the Market due to Growing Demand for Luxury and Premium Bathing Textiles in the Region

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America and Middle East & Africa.

The market in North America is the most dominant region and largest market share as well as exhibiting very high profitability. High-quality, good-looking bath towels that are extremely comfortable and resilient are increasingly sought after by consumers in North America. This is due to a booming economy, rising disposable incomes, and an inclination to purchase home improvement and wellness products. Additionally, North America is at the forefront of this global market because of its well-established hospitality sector.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

The bathing textiles market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of textiles options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Top Bathing Textiles Companies

• Welspun (India)
• Trident Group (India)
• 1888 Mills (U.S.)
• Loftex (China)
• Grace (China)
• WestPoint Home (U.S.)
• SUNVIM (China)
• Sanli (China)
• Kingshore (China)
• Springs Global (Brazil)
• Avanti Linens (U.S.)
• Uchino (Japan)
• Canasin (China)
• EverShine (China)
• Venus Group (U.S.)
• QiQi Textile (China)
• Noman Group (Bangladesh)
• Alok Industries (India)
• Mtcline (U.S.)
• American Textile Systems (U.S.)

INDUSTRIAL DEVELOPMENT

July 2022: The merger of Riegel Linen, T-Y Group, and Harbor Linen has been finalised, creating “1 Concier” as the new name for the combined business. For hotels, cruise lines, and other hospitality organisations, the united company will offer linens, operational supplies, and equipment.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.