Beard Grooming Market Size, Share, Growth and Industry Analysis by type (Beard Balm, Beard Oil, Beard Shampoo, Beard Soap, Others) by Application (Barbershop, Personal beard care, Others) Regional Forecast to 2033

BEARD GROOMING MARKET OVERVIEW

The global Beard Grooming market size expanded rapidly in 2022 and is projected to grow substantially by 2028, exhibiting a prodigious CAGR during the forecast period. 

The global Beard Grooming market expanding because of changing fashion trends, crowd consciousness related to men grooming themselves, mass social media, and celebrity endorsements, beard grooming bases have seen heavy growth in recent years. Beards being trendy means that social acceptability finally allows for men’s activity in casual and professional scenes, which would also extend to buying products to sustain their look.

Increasing disposable incomes and more men consciously interested in a lifestyle of self-care have finished giving more targeted appeal to high-end and boutique grooming products. Along with such support, e-commerce platforms have buffed up the market with options, convenience of shopping from home, and highly targeted marketing.

The brand stands against certain constraints such as heavy competition, varying raw material prices, and the need for heavy innovation, depending on changes in customer desires. However, with innovations in formulating, coupled with increasing awareness of men's grooming in everyday life, the beard grooming market will continue growing steadily in positive terms toward the foreseeable future.

BEARD GROOMING MARKET KEY FINDINGS

Market Size & Growth: global beard grooming market was valued at approximately USD 31.2 billion in 2024 and is projected to reach USD 33.06 billion in 2025, further expanding to USD 54 billion by 2033, growing at a CAGR of about 5.97% from 2025 to 2033.

Key Market Driver: According to the American Academy of Dermatology, 33% of U.S. men grow facial hair regularly, with 60% of them using grooming products to maintain it, driving demand for beard grooming solutions.

Major Market Restraint:  As per the U.S. Environmental Working Group (EWG), over 60% of grooming products contain potentially harmful chemicals, which raises consumer safety concerns and limits market growth.

Emerging Trends: A 2024 Mintel report cited by the British Beauty Council notes that 45% of male grooming product users in the UK prefer organic or natural beard care products, highlighting a shift toward clean-label trends.

Regional Leadership: Data from Eurostat shows that 71% of men aged 18–35 in urban EU regions use facial hair care products, making Europe a leading consumer region.

Competitive Landscape: According to the U.S. Small Business Administration, over 20,000 small and medium enterprises are engaged in personal care manufacturing, including beard grooming products, intensifying brand competition.

Market Segmentation: According to a 2023 survey by the American Academy of Dermatology, 33% of U.S. men under age 35 maintain full beards, driving demand for grooming products tailored to longer facial hair.

Recent Development: According to the Environmental Working Group (EWG), more than 150 beard grooming products were reformulated in 2023 to eliminate parabens and sulfates due to regulatory and consumer pressure

GLOBAL CRISES IMPACTING BEARD GROOMING MARKET: IMPACT OF COVID-19 PANDEMIC

Pandemic-Induced Shifts in Consumer Behavior and Market Dynamics

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The beard grooming market share faced a mixed impact due to the spread of the novel coronavirus. Lockdowns and restrictions on movement shut down barbers and salons for a little while, making many take personal grooming into their own hands. This increase in at-home grooming brought about demand for trimmers, beard oils, and care kits. However, supply disruptions, delays in manufacturing activities, and limitations on international trading lead to product shortages for a while and price fluctuations. On the contrary, the greater use of face masks and work-from-home set-up caused some consumers to go down a bit in their grooming routine, triggering a reduced demand in particular product areas for some time. As restrictions loosened, markets started to even out and saw a rekindled interest in self-care and grooming in the post-pandemic world.

MARKET LATEST TREND

Beard Oil Boom Driven by Celebrity Influence and Premiumization

A recent key trend in beard grooming has been the rapid growth of beard oil trades in the resurgent demand for facial hair. The male celebrities-friendly products that soften, moisturize, and style facial hair saw an immediate boom after stars like Andrew Garfield and Timothee Chalamet showed up on recent red carpets with well-groomed beards and moustaches. From smaller independent brands to high-luxe names such as Tom Ford, this trend is pushing for the release of more premium scented oils to be poured into aestheticism and self-care. This is strengthening the throne of the beard oil market.

MARKE SEGMENTATION

BY TYPE

Based on type, the global market can be categorized into Beard Balm, Beard Oil, Beard Shampoo, Beard Soap, Others

Beard Balm: Beard balm is used to condition and style the beard and to tame unruly hairs by imparting hold and moisture. In general, these are made with natural butter, oils, and beeswax and serve to soften the beard, minimize itching, and give it a neat look all day long.

Beard oil: The main purpose of beard oil is to hydrate and nourish both the beard and the skin underneath it. The product, which mostly consists of essential oils and carrier oils, promotes healthy beard growth with a subtle sheen by preventing drying, itching, and dandruff.

Beard Soap : This product removes buildup, excess oil, and dirt. They mostly contain ingredients that promote the retention of moisture for your beard rather than promoting moisture loss, thus keeping it smooth. As a result, people who enjoy cleaning the traditional way frequently favor it.

Beard Shampoo: Specially formulated to cleanse the facial hair, this beard shampoo preserves the natural oils inside. Unlike ordinary shampoo, the beard shampoo keeps the moisture intact, keeps the beard soft, and prevents skin irritation, hence almost every day usage.

Others: This category entails the spectrum of secondary grooming products such as conditioners for the beard, serums, combs, brushes, trimmers, and growth supplements. These products cater to various grooming needs for the purpose of maintenance, styling, and health of the beard.

BY APPLICATION

Based on application, the global market can be categorized into Barbershop, Personal beard care, Others

Barbershop: Barbershops offer professional grooming services in beard care. To condition and shape the beard, the skilled barber uses premium beard oils, balms, shampoos, and styling products. Barbershops therefore appeal to clients looking for professional care services because they provide precision grooming and individualized attention.

Personal Beard Care: Personal beard care involves individuals making usage of grooming products to maintain and style their beards at home. It includes DIY kits or customized oils and balms, trimming and cleansing products, etc., that consumers use to carry out their own beard-care regimen comfortably and possibly provided at minimum cost without professional help.

Others: This would include incubators such as salons, spas, or specialty grooming studios that offer beard treatment. It may also include accounts for corporate gifting, subscription boxes, and influencer-led beard care tutorials for lifestyle and promotional use.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunity and challenges stating the market conditions.

DRIVING FACTORS

Rising Grooming Awareness Fuels Demand for Beard Care Products

A factor in the beard grooming market growth is slowly rising into awareness over the grooming and attractiveness aspect, making their demand for beard-care products increase. Now, social media, influencers, and changing societal attitudes have rendered it acceptable and even fashionable to spend time and money on a grooming routine that particularly focuses on beard care.

Natural Ingredient Innovation Drives Brand Loyalty and Market Growth

The brand keeps innovating by truly producing its line from natural and organic ingredients that are friendly to the skin. The awareness for a healthy lifestyle along with all-natural products that are free from chemicals, environment-friendly, and multi-purpose creates a market poised for growth, hence, possession of brand loyalty.

RESTRAINING FACTORS

Intense Market Competition Limits Growth Opportunities for New Entrants

The market for beard grooming experiences stiff competition created by several established and new brands offering the same products. This very saturation prevents those new entrants from setting themselves apart, leading to lowered prices and, consequently, smaller profit margins for some companies.

OPPORTUNITY

Emerging Markets Offer Expansion Opportunities for Beard Care Brands

Increasing disposable incomes and personal grooming standards in emerging markets present large prospects for growth. Promoting inexpensive products adapted to local conditions and creating awareness of correct beard-care among consumers are some ways companies can enter these markets.

CHALLENGES

Fluctuating Raw Material Prices Challenge Production Stability

Varying Costs of Raw Materials Natural oils, butters, and other raw materials required to make beard grooming products can vary in price due to supply chain disruptions or other environmental factors. Manufacturers find it difficult to maintain consistent product quality and affordability as a result of this price change, which also has an impact on pricing policy and production costs.

REGIONAL INSIGHT OF BEARD GROOMING MARKET

NORTH AMERICA

North America is the largest beard grooming market. Having strong awareness, a large disposable income, and total acceptance of self-grooming for men, User-generated content, celebrity endorsements, and demand for organic, natural beard-care products have been important growth drivers for the industry. In the United States beard grooming market, a shifting trend for the premiumization and sustainability is setting some consumers to pay more for clean-label products and packaging that is eco-friendly.

EUROPE

Beard grooming in Europe takes advantage of a deeply rooted grooming tradition, fashion-forward tendencies, and continuously increasing self-care awareness among men. Markets such as the UK, Germany, and France enthuse consumers for grooming luxuries, thus creating a lot of interest for artisan brands. The European consumer regards ingredients as of high importance to their product choices, leaning toward the natural and organic, or even laden with cruelty-free. Regulatory standards are only made higher in Europe, which accordingly promotes safer formulations; thus, consumer confidence remains high.

ASIA

The Asia beard grooming market is still emerging, but it is running on a very rapid growth due to urbanization, increased income, and changing beauty standards influenced by global trends. Countries in this region like India, China, South Korea, and Japan are showing signs of greater acceptance of facial hair, especially from the younger generation influenced by Western celebrities, K-pop culture, and online trending. There have been cultural impediments to beard grooming in the past; in contrast, younger consumers accept beard care as one of the many personal grooming activities.

KEY INDUSTRY PLAYERS

Niche Brands Drive Intense Market Competition

The beard grooming market is a highly crowded field and an eclectic mix of major personal care conglomerates and niche brands. Big companies like Procter & Gamble have used the strong distribution network and brand equity that their King C. Gillette has to carve out a large market share. Other companies in Unilever's huge grooming portfolio have also launched into the segment. There are certain specialty brands such as Beard brand, The Honest Amish, and The Art of Shaving that have developed loyal customer bases by strictly focusing on quality, natural ingredients, and niche marketing approaches that appeal directly to beard enthusiasts. The Tom Ford luxury brand has also ventured into the beard grooming market, offering upmarket beard grooming solutions to be marketed to the upper echelon. Numerous startups and independent labels are also intensifying competition and choices for consumers, mainly in the organic and green product space.

LIST OF TOP BEARD GROOMING MARKET COMPANIES

Baileys (Ireland)

Hood (United States)

Nestle (Switzerland)

Silk (United States)

Dunkin Donuts (United States)

WhiteWave Foods (United States)

International Delight (United States)

So Delicious (United States)

Darigold (United States)

Private Label (Multiple Countries)

Califia Farms (United States)

KEY INDUSTRY DEVELOPMENT

March 26, 2025,  the landmark date in the booming media soaped and bearded commercial with celebrity faces glorifying the magnificence of aspirin-fuzzled beard. Front-row holding stars, from Andrew Garfield to Timothée Chalamet, provided the much-necessary push to the market of scented beard oils, be it from luxury giants like Tom Ford or small-batch boutique brands.

REPORT COVERAGE

Recent reports in the beard grooming market have witnessed a greater inclination of consumers toward organic and natural formulations, with companies increasingly incorporating plant-based oils such as argan, jojoba, and shea butter-especially with biodegradable packaging-to cater to the demand for clean and eco-friendly grooming products. At the same time, personalization has come in as another major trend whereby The Bearded Bastard and Beardbrand allow for making customized oils, balms, and grooming kits for particular beard types, scent preferences, and skin requirements.

Moving forward, companies will amp up sustainability efforts by investing more R&D funds into environmentally friendly formulas and packaging, product innovation, and expansion into emerging markets that are witnessing increased grooming awareness and disposable income. Yet another strategic focus will be improving the online channel through online reviews, influencer marketing, and DTC platforms so as to forge deeper connections with consumers and earn their brand loyalty.