Blender and Juicer Machine Market Size, Share, Growth and Industry analysis, By Type (Blenders, Juicers), By Application (Household, Commercial) and Regional Forecast to 2034

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BLENDER AND JUICER MACHINE MARKET OVERVIEW

The global blender and juicer machine market size was valued at USD 4.486 billion in 2025 and is expected to reach USD 8.72 billion by 2034, growing at a compound annual growth rate (CAGR) of about 7.67% from 2025 to 2034.

The United States Blender and Juicer Machine Market size is projected at USD 1.39656 Billion in 2025, the Europe Blender and Juicer Machine Market size is projected at USD 1.12066 Billion in 2025, and the China Blender and Juicer Machine Market size is projected at USD 1.42033 Billion in 2025.

The COVID-19 pandemic has been unprecedented and staggering, with blender and juicer machine experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

A blender is a kitchen appliance used to mix, blend, and puree ingredients. It typically consists of a motorized base with controls and a removable pitcher or container with blades. Blenders are versatile and can be used for a wide range of tasks, from making smoothies and milkshakes to pureeing soups and crushing ice. A juicer machine is used to extract juices from fruits and vegetables, separating the liquid from the pulp and other solids. Juicers are popular among individuals who want to consume fresh juices as a source of nutrients and hydration.

Immersion blenders are handheld devices with a blending wand attached. They are used directly in the container where the ingredients are, which can be convenient for soups and sauces. High-performance blenders are designed for heavy-duty blending tasks. They often have more powerful motors, durable materials, and specialized features for tasks like making nut butters and grinding grains. Centrifugal juicers use high-speed spinning to separate juice from pulp. They work well with most fruits and vegetables but can introduce more oxidation due to the speed.

KEY FINDINGS

COVID-19 IMPACT

Consumer Behavior Shifts to Boost Demand Significantly

COVID-19 had a life changing impact globally. The blender and juicer machine market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected. However, the market for blender and juicer machine experienced an increased demand.

The pandemic led to disruptions in global supply chains, affecting the production and distribution of appliances, including blenders and juicers. Factory closures, shipping delays, and shortages of components impacted availability.

As people spent more time at home due to lockdowns and restrictions, there was an increased interest in home cooking, health-focused activities, and DIY solutions. This trend likely boosted the demand for appliances like blenders and juicers. As restaurants were closed or limited, more people turned to cooking at home. Blenders were used not only for beverages but also for preparing sauces, dressings, and other recipes. During the pandemic, there was a heightened focus on boosting immunity through a nutrient-rich diet. This might have led to an increased interest in juicers for extracting fresh fruit and vegetable juices. The market is anticipated to boost the blender and juicer machine market share following the pandemic.

LATEST TRENDS

Smart and Connected Appliances to Enhance the Market Growth

The trend of smart home technology has been influencing the blender market as well. Manufacturers are incorporating connectivity features, such as smartphone apps and Wi-Fi capabilities, to allow users to control and monitor their blenders remotely. Blenders that offer multiple functions beyond just blending, such as food processing, chopping, and mixing, have gained popularity. Consumers are looking for appliances that can perform various tasks, reducing the need for multiple kitchen gadgets.

The trend toward healthier eating has boosted the demand for cold press and slow juicers. These machines operate at slower speeds, which can help retain more nutrients in the extracted juice. Noise reduction technology has become a focus for some manufacturers, aiming to make the juicing process quieter and more comfortable for users. These latest developments are anticipated to boost the blender and juicer machine market share.

• According to the World Bank/WITS using UN Comtrade, global import quantity for HS 850940 reached 1.53 billion units in 2023, up from 1.37 billion units in 2022 (≈+12% YoY), signaling sustained appetite for blenders/juicers in retail channels.

• According to the European Commission’s Ecodesign standby rule, appliances placed on the EU market must limit standby/off-mode to ≤0.5 W, pushing brands to deploy auto-standby and low-power displays in 2024–2025 models. 

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BLENDER AND JUICER MACHINE MARKET SEGMENTATION

By Type Analysis

Based on type, the market is divided into blenders and juicers.

By Application Analysis

Based on application the market is bifurcated into household and commercial.

DRIVING FACTORS

Health and Wellness Trends to Boost Market Share

Consumers' increasing focus on health and wellness is a significant driver for both the blender and juicer machine market. As people seek healthier food and beverage options, blenders and juicers provide a convenient way to prepare fresh, nutrient-rich items like smoothies, juices, and soups at home. Health campaigns and awareness initiatives highlighting the benefits of a diet rich in fruits, vegetables, and whole foods encourage people to incorporate more of these ingredients into their daily routines. Blenders and juicers are essential tools for achieving this goal. The popularity of specialty diets, such as vegan, vegetarian, and paleo, has driven interest in blenders and juicers as essential tools for creating meals and beverages that align with these dietary choices.

• According to the World Health Organization, adults should consume ≥400 g/day of fruits and vegetables; countries tracking intake show shortfalls, which is driving at-home smoothie/juice preparation with blenders/juicers to close a 400 g/day gap.

• According to the U.S. Census Bureau, e-commerce accounted for 15.9% of U.S. retail in Q4 2024 (seasonally adjusted share), supporting online sales of small kitchen appliances like blenders and juicers.

Social Media and Food Culture to Boost Market Size

Social media platforms have popularized the sharing of food and beverage creations. People are inspired by online recipes and influencers, driving interest in using blenders and juicers to replicate these appealing and nutritious recipes. Blenders and juicers offer versatility in preparing a wide range of recipes beyond traditional smoothies and juices. Consumers use blenders for making sauces, dips, nut butters, and even soups, while juicers are used for extracting juice from various fruits and vegetables. The trend of cooking and preparing meals at home, which was further accentuated during the COVID-19 pandemic, has led to an increased demand for kitchen appliances like blenders and juicers. People want to replicate restaurant-quality dishes and beverages at home. These factors are anticipated to drive the blender and juicer machine market share.

RESTRAINING FACTORS

Changing Consumer Preferences to Hamper Market Share

Consumer preferences can change over time, and trends in healthy eating and dietary choices might shift towards different types of foods and beverages, affecting the demand for blenders and juicers. Some consumers prefer consuming whole fruits and vegetables rather than extracted juices or blended mixtures, which can impact the demand for juicers and blenders. The availability of pre-packaged smoothies, juices, and other beverages in stores may influence consumers to choose ready-made options over making their own with blenders and juicers. The factors are anticipated to hinder the growth of the blender and juicer machine market share.

• According to IEC 60335-2-14, kitchen machines (including blenders/juicers) must meet blade-guard/interlock and mechanical strength tests; enforcement through aligned national standards (e.g., BIS IS 302-2-14 in India) adds testing steps and timelines often measured in weeks per model.

• According to the EU Ecodesign Regulation 1275/2008, standby/off-mode must be ≤0.5 W (with limited exceptions), restricting feature sets (e.g., always-on displays) unless redesigned, which can add 1–2 engineering cycles during certification.

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BLENDER AND JUICER MACHINE MARKET REGIONAL INSIGHTS

North American Region Dominates the Market with Health and Wellness Trends

North America, particularly the United States and Canada, has historically been a significant market for blenders and juicer machines. The health and wellness trend, along with a culture of convenience and home cooking, has contributed to the popularity of these appliances in the region. Changing lifestyles and increased awareness of the importance of a balanced diet have led to a cultural shift in North America. Many people are opting for homemade beverages and meals to control the quality of ingredients and their nutritional content. The second major shareholder of the blender and juicer machine market is Europe.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

• Haier: According to Haier Group, the company operates 35 industrial parks, 163 manufacturing plants, and 126 marketing centers, serving buyers in 200+ countries—supporting large-scale blender/juicer sourcing.

• Omega (The Legacy Companies): According to The Legacy Companies, Omega is part of a portfolio of 20+ specialty brands with a global distribution footprint across North America, EMEA, and APAC, positioning it for multi-region juicer placement.

List of Top Blender and Juicer Machine Companies

•  Haier
• Omega
• Kuvings
• Philips
• Breville
• Panasonic
• Joyoung
• Bear Electric Appliance
• Braun
• Vitamix
• Midea
• SUPOR (Groupe SEB)
• Cuisinart
• Oster
• Guangdong Xinbao Electric

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.