Blind Box Decorations Market Size, Share, Growth, and Industry Analysis, By Type (Limited Edition, Hidden Edition and Ordinary Edition), By Application (Supermarkets/hypermarkets, Convenience Stores, Online Sales and Others) and Regional Insights and Forecast To 2032

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BLIND BOX DECORATIONS MARKET REPORT OVERVIEW

The Blind Box Decorations Market size was valued at USD 6.8 billion in 2023 and is expected to reach USD 10.96 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2032.

Blind Box Decorations industry has very rapidly developed in recent years due to the growing interest in collectibles and launch of various products under the concept of mystery and surprise. Blind box decorations to be small souvenirs or toys based on a theme of the packaged box, the contents are hidden in the box until the point of sale and the act of opening leads to a surprise for the buyer. Especially for children up to young adults this market has grown popular because such products are flavour of the month and the possesion of limited edition or a rare product gives a certain status. Another factor that has continued to push the demand for blind boxes is the incorporation of anime and movie themes and other video games into the decorations of the boxes.

In addition, the availability of online marketplaces contributing to the growth of these products for the global markets has also been contributed. Hype creators and influencers have also helped in pushing the blind box decorations as they took to their pages and posted their unboxing experiences and hence the glory of the product. However, the market has its barriers including; sustainability issues since the majority of the blind box contains plastic elements, and general market dullness since the product nature might become dull after sometime.

COVID-19 IMPACT

Consumer Behaviour and Preferences to Boost Market Growth Significantly

The global COVID-19 pandemic has been unprecedented and staggering, with the blind box decorations market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The pandemic increased people’s awareness of what has ‘definite utilitarian and or sentimental use,’ meaning that any blind box decorations that fall under the category of limited edition or exclusivity were highly sought after. Due to the increase in time that consumers have spent at home through the different lock down measures some used the time to adopt some products such as blind box decorations.

As physical retail outlets were closed or operating on limited capacity, customers migrated to electronic platforms for making the purchase, and therefore there were higher e-commerce sales of blind box decorations. Due to the actual limits, the businesses relied upon digital-based advertising campaigns and created virtual unboxing experiences for consumers. The market is anticipated to boost the blind box decorations market growth following the pandemic.

LATEST TRENDS

Integration of Augmented Reality (AR) and Digital Experiences to Drive Market Growth

To improve the experience of consumers, some manufacturers of blind boxes are including augmented reality (AR) elements in their products. Using their smartphones, consumers can use their blind box items to get digital content or games, or an interactive toy. Consumers who are familiar with the latest technologies in the market are enticed to purchase products with such features, and the trend of integrating such features assists product differentiators. It has become well-known that many manufacturers of blind boxes have partnerships with famous entertainment IPs (including films, anime, video games) Such collaborations create collections that have their fandom; overall, they increase demand for a particular blind box series. For instance, apparel and accessories that are available in small numbers and in partnership with such brands as Disney, Marvel and Pokémon are favorite among fans. These latest developments are anticipated to boost the blind box decorations market share.

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BLIND BOX DECORATIONS MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Limited Edition, Hidden Edition and Ordinary Edition.

• Limited Edition: Products under the Limited-Edition blind box decorations are made in small quantities and most of them are very popular since they are rare. They are usually associated with specific occasions, promotions or anniversaries and can therefore be considered as desirable items for collecting. This is due to the fact that these types of editions are exclusive, and the room for this form of value appreciation is great.

• Hidden Edition: Hidden Edition items are not listed in any series where the regular collection goes and the items are exclusive secret designs. These are normally harder to get because they are inserted throughout the boxes and as such are sought after-items by collectors. That is why the plots of such movies are fascinating and the process of getting this or that unseen treasure is rather challenging.

• Ordinary Edition: Ordinary Edition decorations are the usual designs that majorities are usually composed of a blind box series. These items are easier to acquire and are usually the base portfolio of those following the show and its actors. Although they are not as limited as Limited or Hidden Editions, these cigarettes remain in high demand by consumers who seek to collect various sets of the desired brand.

By Application

Based on application the global market can be categorized into Supermarkets/hypermarkets, Convenience Stores, Online Sales and Others.

• Supermarkets/Hypermarkets: Both supermarkets and hypermarkets sell the blind box decorations within their wide product offering, and consumers who are likely to be attracted to the boxes are those who come to the store to buy other products, such as family groceries. These big boxes give plenty of exposure and convenience, which helps consumers come across and purchase blind box products normally while they are in shopping malls. The fact that people get to pick these products whenever they are visiting the hospital is a major driver for the products.

• Convenience Stores: Blind box decorations can be commonly found near check-out counters because those are convenient stores where customers seek for lubricated products. For these stores, proximity to a high volume of pedestrians, and the immediate-bought concept of blind boxes make it convenient to sell such products. This is because the limited space makes it a rule to obtain only the most popular or those series that are trending in the market, which drives target demand.

• Online Sales: The internet has turned into a prominent sales channel for the blind box decorations market because it allows consumers to purchase from a large selection of products from different regions and brands. Online shopping through established business and well-ordered Internet shops afford detailed descriptions of the product, customer reviews, and home delivery. Sales also include an opportunity to make purchases for specific items, including those which are considered rare or unique, whereby customers can pre-order or purchase items during special online releases.

DRIVING FACTORS

Consumer Desire for Novelty and Surprise to Boost the Market

Blind box decorations are all about the concept of surprise; this is the primary reason why people go for them. A frequent reason for consumers’ satisfaction is based on the element of surprise, where customers do not know what the product would be until they unpack it. This novelty feature promotes the consumption of the same set over and over after the buyers’ goal is to acquire a set or to find unique items, hence consumer demand is constantly in existence. Collectible culture has grown substantially, particularly among Gen-Y and Gen-Z and pop culture collectors, workers and enthusiasts. Blind box decorations have become popular collectibles, and some customers want to possess a whole set or limited sets, form the market for buying and trading.

Social Media Influence and Community Engagement to Expand the Market

Social media platforms such as have been instrumental in placing a lot of emphasis on the use of blind box decorations. Apparently, videos, which unwrap the collection and share the points of view of influencers, create a stir and attract new buyers. This is a sense of community which also encourages collections, sharing of pictures of collected items, swapping or selling items and general discussion in the forum. Some of the blind box manufacturers have provided collaborations with famous brands of entertainment or franchises, including Disney, Marvel, and Pokémon, which makes a great impression on the consumers. These collaborations provide themed series that will catch the attention of fans of these franchises making it easier to market these products. These factors are anticipated to drive the blind box decorations market share.

RESTRAINING FACTOR

Perceived Value and Cost to Potentially Impede Market Growth

Products in blind boxes are also a form of gamble because consumers cannot determine the particular product that they will be getting. There is always uncertainty as to what they will get in return which may make them dissatisfied especially if the item that is received is not what they wanted or if it is a duplicate of an item already in their possession. Therefore, some consumers may consider these products as costly since they may not receive the items they desire. During the economic hardship or during economic instability, the consumer is likely to reduce consumption on any non-essential products such as blind box decorations. Factors such as inflation, unemployment or the general decline in the customers’ disposable income pose a threat to the sales in this market. The factors are anticipated to hinder the growth of the blind box decorations market growth.

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BLIND BOX DECORATIONS MARKET REGIONAL INSIGHTS

Asia Pacific Dominating the Market with Cultural Origins and Popularity of Anime, Manga, and Pop Culture

The market is primarily segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

There is a global origin to blind box decorations, particularly originating from Asia and more specifically Japan and its “gacha”, or gachapon culture – which is essentially capsule toys sold in vending machines that have been a thing for several decades now. Thus, the popularity of toys and collectibles as well as elements of surprise made a transition to the blind box market. It is a source of anime and manga, and a major producer of video games, all of which are prominent elements in blind box decoration. Such types of themed blind box products are guaranteed to have a steady customer base because of the highly active engaged fans of such genres. Cooperations with such well-known series as Pokémon, Dragon Ball, One Piece are especially effective in these regions. Currently, promotion of blind box products is evident in social media platforms in Asia including Weibo, Douyin/TikTok, and Instagram. Many opinion leaders and celebrities present their collections and unboxing, which stimulates the demand and sales.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

The blind box decorations market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, materials, and smart features in blind box decorations, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Top Blind Box Decorations Companies

• onny Angel [Japan]
• Pop Mart [China]
• 1983 [China]
• LEGO [Denmark]
• Miniso [China]

INDUSTRIAL DEVELOPMENT

September 2022: Pop Mart also released in September 2022, Dimoo x SpongeBob SquarePants Blind Box Series, which combine the peinte’s character Dimoo with the graphics of SpongeBob cartoon show. This one includes Pop Mart aesthetic and cheerfully naive characters with the characters from producers of the SpongeBob, which will pleasant both for fans of Pop Mart as well as fans of the series.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.