Body Jewelry Market Size, Share, Growth, and Industry Analysis, By Type (Ear Jewelry, Nose Jewelry, Lip Jewelry and Eyebrow Jewelry), By Application (Man and Woman) and Regional Insights and Forecast To 2031

Updated On: 15 April 2024

BODY JEWELRY MARKET REPORT OVERVIEW

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The global body jewelry market size was USD 8049.4 million in 2022 and will touch USD 10990 million by 2028, exhibiting a CAGR of 5.3% during the forecast period.

Body jewelry is multifunctional, ranging from cultural tradition to individual style. It is solely focused on a particular body piercing type with various variations including circular, straight, and curved barbells, labrets, studs, and rings that are suitable for septums, lips, eyebrows, navel and ear cartilage. Because body jewelry is meant to help the healing process, the basic ones will be durable enough while the industrial strength ones will be of high quality and made with implant metal materials. Innovations such as threadless and internally threaded jewelry ensure ease of use and safety for piercings at various parts of the body, hence enhancing the piercing experience. Different body piercings accommodate that identity individually, but an extent of it could be achieved uniquely through every piece of body jewelry. This becomes unlimited options for the customer's way of expressing themselves in the ever-evolving world of body piercing.

Body jewelry, showcases the artistic feature as well as the individualized presence of body piercing. Every garment is chosen for its fashion appeal, cultural relevance and sentimental value or to express personality traits, contributing to establishing the personal style of the wearer. From simple to high-end designs, body jewelry is a wide-ranging creative melange of tradition and innovation. It is that ever-growing source which grants its admirers an inexhaustible array of ways to style themselves and create their individuality. Either these minimalist or bold styles, consumers can express their individuality by creating their unique tastes which ultimately resemble their true inner selves and their outward identity in this diverse world of body modification.

COVID-19 Impact: Pandemics emphasise on how fragile the markets are impacted by disruptions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The impact of the pandemic can be seen in the body jewelry industry. The temporary locking down or shut down of piercing studios, shops, and supply chain interruptions hold back the positive trend. Also, the closure of studios would eventually result in less accessibility for piercing services and ultimately lead to a decline in the need for body jewelry. Another thing was that the disruptions in the supply chain made things worse since they limited the availability of materials and goods needed for production and distribution. These various elements led to a collapse in the market, indicating the susceptibility of the industry to external threats such as the pandemic.

LATEST TRENDS

"Collaboration between body jewelry brands with social media influencers or celebrities to enhance the market strength"

Social media has proven to be a powerful medium through which body jewelry brands can collaborate with influencers or celebrities to boost the visibility and popularity of their products. A strategic alliance having all the tools of influencers, including the appealing range and the effective marketing, is superlative in ensuring that body jewelry reaches the followers of the influencers. Social influencers with an existing personal bond with their audience and the skill of content production can be considered as an excellent platform to establish brand awareness and matching credibility. These partnerships typically lead influencers to integrate the body jewelery into their daily outfit or to showcase it in new and creative ways, thereby conveying it as a core part of their lifestyle and personal style choice. This allows the brands to maximize their brand interest and the influencer’s appeal, after all, the driving force for sales and the ultimate goal of each brand being recognized by its consumers.

BODY JEWELRY MARKET SEGMENTATION

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By Type

Based on type the global market can be categorized into Ear Jewelry, Nose Jewelry, Lip Jewelry and Eyebrow Jewelry.

• Ear Jewelry: Ear jewelry can be mentioned as the most developed and vital segment of the body jewelry market during the last few years. It's the most versatile and popular piece which fits all ear types from ear lobes to cartilage and industrials. Ear piercing is one of the oldest and most widely spread forms of body modification, and people from various age groups still wear it.

• Nose Jewelry: Nose piercing is a popular product in the body jewelry market that offers a wide replacement of casings for nostrils and bridge piercings. It is one of the common ornaments that both men and women use to add colour to their noses. The nose jewelry market is included in the broader body piercing jewelry market, the two markets being driven by cultural and fashion trends.

• Lip Jewelry: Lip jewelry is also a principal sector consumed for piercing offers, such as the labret and monroe piercings. The bold or subtle embodiments fulfil the needs of shoppers who crave to level up their lips and expression. It includes even the most detailed details of accessories. The art of the lips in terms of jewelry bears a role of identity and is culture-related to the traditions of clothing one's body.

• Eyebrow Jewelry: Eyebrow jewelry style is quite specific to individuals, therefore drilled eyebrow piercings are manufactured as barbells with all kinds of fluctuating curbs and beads. Such types of jewelry truly transform the default eyebrow piercing by infusing an element of individualism and creativity into the person's brows. Eyebrow jewelry widens the variety of piercing types within the category of body piercing.

By Application

Based on application the global market can be categorized into Man and Woman.

• Man: The market of body jewelry merchandise has a strong customer base of men as the trend of body ornamentals and piercings among them is rising. Men have a variety of body jewelry options from low-key piercing studs to elaborate designs for other piercings. The market provides men an opportunity to express themselves through their style, personality features, and cultural associations using their body piercings.

• Woman: Women form a significant portion of the body jewelry market as they are more inclined to experiment with various types of piercing and also different body jewelry styles. Women's body jewelry covers a variety of styles between delicate nose studs and bold lip rings and is made out of various materials. The market presents women with a platform that allows them to make their statements, fashion statements and cultural traditions through body piercings.

DRIVING FACTORS

"Strengthening the customer's style and trend focus to grow the market"

The emphasis on being a trendsetter has given rise to people trying to manifest their style and sense of fashion which has led to the global body jewelry market growth. This rapidly growing emphasis on personalization and aesthetics has in turn created a high demand for many various body jewelry pieces. Today, people make a statement with their fashion tastes, accessorizing these statements with the trend of body jewelry of the latest brand or trend. Along with a growing understanding of what accessories can do for articulating personal appearance, people now get engaged in the aspect of jewelry that is body jewelry because of what it can do in creating a statement and at the same time generating versatility. This phenomenon reflects the cultural shift towards trying alternative forms of ornamentation and self-expression, which further intensifies the hype of body piercing as the means of reaching personal preferences by the developing style.

"Rising demand for subtle minimalism and simplistic design to expand the customer base"

An aspect of the present trend is getting to be more and more simplistic and polished in body piercing jewelry, and the appeal is an increasing attraction for unassuming yet fascinating designs. This tendency shows the tendency to move some beautifully simple yet sophisticated things among people. Consumers are inclined to opt for items that portray moderation and elegance, preferring simplicity and minimalistic designs to sophisticated ornaments. Women have found the delicate jewelry category appealing as they are looking for clothing that won't overpower their appearance. These jewelries have now become a woman's favourite ones due to their very absence of any accent, and instead a subtle charm and beautiful appeal. The attraction of these minimalist designs stems from their compatibility with various fashion styles from casual to formal, that enable them to cover the daily wear or the special events. Through the choice of simple piercing body jewelry, people convey the message of being trendy lovers, while expressing the style in a simple interpretation.

RESTRAINING FACTORS

"Some consumers are concerned about the possibility of negative health effects associated with the jewelry as a barrier to the market"

Health and safety concerns might arise among some part of the population in regards to safety risks associated with body piercing, this may serve as a significant barrier to the market expansion. These factors, ranging in the degree of severity, may affect consumers' decision-making and thus influence market behaviour. The most common concerns are about inadequate hygiene standards, poor-quality materials, and possible lack of skills by the piercing practitioners. Although the introduction of sterilization methods that are advanced along with strict rules aims to solve such concerns, it doesn't change the fact that perceptions of risks can be the main factor which might discourage new clients. These concerns must be addressed with frequent and sincere communication concerning safety measures, reliance on quality resources, and observation of industry standards. Through the implementation of health and safety policies, stakeholders will be able to make consumers confident and arguably even open up a door to a successful market. Finally, it is necessary to make efforts that help to increase the trust of the consumers as well as ensure the proper health of people who undergo body piercing procedures. This is the only way the market can be viable.

BODY JEWELRY MARKET REGIONAL INSIGHTS

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"North America slaying in the market because of the popularity of body piercing as a trend and fashion"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

North America holds the unique place of being the global body jewelry market share, largely due to the fact of broad acceptance of body piercing as a means of fashion rather than just a form of decoration. This region developed its dominance through cultural practices and openness to body modification (especially piercing). Body piercings have become an established fashion trend instead of simply a temporary uniqueness. As a result, North America stands in the lead position in the piercing market. The expansion of piercing studios proves this extreme recognition, the offer of numerous body jewelry options, and the existence of piercing-related media and activities. Moreover, the region's vibrant and innovative fashion industry makes it even more central to the development of body piercing trends on a global level. Hereby, North America plays the role of a main powerhouse and a centre of gravity for market growth in this field, thus demonstrating a tremendously important influence on the ever-changing culture of body piercing.

KEY INDUSTRY PLAYERS

"Brand credibility and innovation could propel key industry players to create space for competitiveness in the market"

Concerning data management and digital marketing, the key players that are striving to stay ahead in terms of their visibility and reputation have found these strategies as two of the most important ones. The creation of a powerful brand image requires diligent efforts to represent the brand in a manner that its distinctness from other competitors becomes tangible to the target consumers. Additionally, customers can be kept engaged through strategic marketing tactics and meaningful brand interactions which in turn build long-term loyalty and trust in the customers. Finally, the brand story that is coherently written while the product has a reputation for quality and innovation remains at the core of the company's survival in the cut-throat competition.

List of Market Players Profiled

• Anatometal (U.S.)
• Body Vision Los Angeles (BVLA) (U.S.)
• NeoMetal (U.S.)
• LeRoi (U.S.)
• Salamander Jewelry Factory (Thailand)
• ZeSen Jewelry (China)
• Changan Tanaer Jewelry Factory (China)

INDUSTRIAL DEVELOPMENT

November 2023: Skims, a brand owned by Kim Kardashian, continues to unveil new collaborations of which the exciting one is this one with Swarovski. The range, slated to be on sale ahead of the holiday season and featuring sparkling body jewelry, intimates, and items ready to wear is available. The campaign is shot by Mert Alas and stars Swarovski's Millenia collection of sparkling objects that one could easily wear to add glitz and glamour to a day outfit. The collaboration will be open for customers all over the world as they will be available on Skims' website, Swarovski stores and a selected number of luxury shops.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.