Bottled Milk Tea Market Size, Share, Growth, and Industry Analysis, By Type (Original Flavor, Strawberry Flavor, Chocolate Flavor, Others), By Application (Supermarket, Online Retail Store, Convenience Store, Others), and Regional Insights and Forecast to 2032

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BOTTLED MILK TEA MARKET REPORT OVERVIEW

The Bottled Milk Tea Market size was valued at approximately USD 12.2 billion in 2023 and is expected to reach USD 29.8 billion by 2032, growing at a compound annual growth rate (CAGR) of about 10.6% from 2023 to 2032

The trends of Bottled Milk Tea therefore continues to rise as most consumers seek for easy to store and plant ready cold drinks. Different flavours include original, strawberry, and chocolate and people can purchase these drinks by physically going to the supermarket or order online. Core players are invest on flavar and better packing to meet the demand of what people are looking for. A new market exists in areas such as North America, China, and Europe while new opportunities exist in Asia. This growth is attributed to shift in consumption trends and rivalry by the large corporations. The industry revolves around the ability of producing palatable and convenient drinks that will fit the market requirement.

COVID-19 IMPACT 

Disrupted tea production and exports, worsening economic strain

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID-19 has had a major impact to the market of Bottled Milk Tea. Some of the big nations that produce tea, for example India had disruptions which negatively affected exports and production of tea. For instance, tea export from India may reduce by 6-8 % because of the missed harvest and less demand by declined economies. This has led to trade deficits and financial difficulties resulting in worsening of the problems that the market already has.

LATEST TRENDS

Healthier options and new flavors boost online sales and convenience

Speaking of the trends regarding Bottled Milk Tea market growth, people are going for a better quality, such as no sugar added, or milk from organic sources. There is also a segmentation according to the type of ice cream which is not only more traditional ones like vanilla and chocolate but also strawberry for example. Also, people prefer to use these drinks for purchase online since it is more convenient to do so.

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BOTTLED MILK TEA MARKET SEGMENTATION

By Type

• Original Flavor: Classic milk tea flavor with traditional taste.

• Strawberry Flavor: Milk tea infused with a sweet strawberry essence.

• Chocolate Flavor: Milk tea combined with rich chocolate flavor.

• Others: Includes various alternative flavors and variations not covered above.

By Application

• Supermarket: Bottled milk tea sold in retail grocery stores.

• Online Retail Store: Bottled milk tea available through e-commerce platforms.

• Convenience Store: Bottled milk tea offered in convenience stores for on-the-go purchase.

• Others: Includes additional sales channels such as specialty stores and vending machines.

DRIVING FACTORS

Convenience drives popularity, catering to busy lifestyles and professionals

The Bottled Milk Tea market benefits significantly from its convenience factor. Packaged in ready-to-drink bottles, it caters to busy lifestyles, allowing consumers to enjoy a beverage without preparation. This convenience aligns with modern, on-the-go lifestyles, driving its popularity among working professionals and students.

Expanded flavors and healthier options drive consumer preference and demand

An increasing line of flavors such as the normal, strawberry, and chocolate is likely to meet the diverse needs of the buyers leading to increased market expansion. Also, choices like premium added products as well as healthy products like low sugar products are attractive to healthy-conscious customers. An increased variety in product portfolios is in an attempt to address various markets and preferences that include the changing consumer needs and trends which boosts the market.

RESTRAINING FACTOR

Health Concerns and Competition Limit Growth and Consumer Appeal

The factors that restrain the Bottled Milk Tea market share are growing concerns on the amount of sugar and additives in the drinks that may discourage particularly the health conscious individuals. Besides, in the developed countries where the various brands are accessible, it is difficult for new firms to establish themselves because of stiff competition. Such matters have the potential of hampering the growth of the market besides influencing the consumer’s decision making processes.

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BOTTLED MILK TEA MARKET REGIONAL INSIGHTS

North America to Dominate the Market due to Technological Advancements

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

Europe is seeing growth because people are more interested in trying new flavors and healthier drinks. In Latin America and the Middle East & Africa, the market is growing slowly. This is due to people having more money to spend and changing tastes.

KEY INDUSTRY PLAYERS

Top Brands Boost Growth by Expanding Flavors and Distribution Channels

Key companies in the Bottled Milk Tea market include Mengniu, Assam, Genki Forest, Yili, and HEYTEA. These brands are leading the market by offering a variety of flavors and ensuring their drinks are widely available. They are working hard to add new products and enter new areas to stay ahead. Their efforts are crucial for growing the market and staying competitive.

List of Market Players Profiled

• Mengniu (China)
• Yili (China)
• Genki Forest (Beijing) Food Technology Group Co., Ltd. (China)
• SUNTORY (Japan)
• THE ALLEY (Taiwan)
• HEYTEA (China)

INDUSTRIAL DEVELOPMENT

August 2024, Genki Forest announced plans to enter European markets. They will use their new packaging and a range of flavors to attract customers. This expansion is meant to boost their presence and sales of bottled milk tea in new areas. The company is aiming to meet the growing demand for easy-to-drink beverages by reaching more people in Europe.

REPORT COVERAGE

This report offers a detailed overview of the Bottled Milk Tea market, including market size, trends, and projections. It covers key segments and regional insights, analyzes competitive dynamics, and profiles major industry players. The report also explores market drivers, challenges, and developments to provide a comprehensive view of the industry landscape.